Digital Marketing Specialist

Gnapi Technologies; British Columbia; On-site; CAD 60,000 - 85,000; Full time

Job summary

Gnapi Technologies is looking for a Digital Marketing Specialist to enhance its digital presence. This role involves developing marketing strategies, managing campaigns, and analyzing performance metrics. The ideal candidate will have a strong background in digital marketing and a passion for driving growth in a dynamic environment.

Qualifications

• 3–5 years in digital marketing or growth marketing.
• Proven success in SEO, paid media, and content marketing.
• Experience in fast-paced environments is a plus.

Responsibilities

• Develop and execute multi-channel digital strategies.
• Manage paid media campaigns and SEO strategies.
• Track key metrics and provide actionable insights.

Skills

SEO

Content Marketing

Performance Marketing

Data Analytics

Leadership

Education

Bachelor's degree in marketing or related field

Tools

Google Ads

Google Analytics

Hubspot

Job description

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About Us

Gnapi Technologies., is an Information Technology Company established in 2016 with registered offices in India, Canada and United States. Gnapi provides end-to-end IT services and solutions to help and support clients succeed. Gnapi fosters a deep understanding of clients’ businesses and builds strong relationships to best-fit IT solutions, supported by our technology expertise. Gnapi has a strong expertise in GIS applications working closely with multiple customers across North America.

About Us

Gnapi Technologies., is an Information Technology Company established in 2016 with registered offices in India, Canada and United States. Gnapi provides end-to-end IT services and solutions to help and support clients succeed. Gnapi fosters a deep understanding of clients’ businesses and builds strong relationships to best-fit IT solutions, supported by our technology expertise. Gnapi has a strong expertise in GIS applications working closely with multiple customers across North America.

Job Description

Gnapi Technologies is seeking a strategic and data-driven Digital Marketing Specialist to take our digital presence to the next level. In this dynamic role, you will be reporting to the Senior Director of Sales and Marketing with whom you will collaborate to develop Gnapi Technologies brand, marketing presence and promote our technical thought leadership in the GIS and Enterprise software development space. You will be responsible for the full spectrum of digital marketing—from paid performance campaigns and SEO strategy to content development and analytics. This is an opportunity to shape a scalable marketing engine that drives growth, enhances brand visibility, and improves ROI across multiple channels.

Responsibilities

Growth & Digital Marketing Strategy:

• Build and execute multi-channel digital strategies aligned with business growth goals.
• Drive full-funnel marketing—from lead generation to conversion, retention, and reactivation.
• Collaborate with leadership to establish marketing goals, KPIs, and reporting frameworks.
• Performance Marketing & SEOPlan and manage paid media campaigns (Google Ads, LinkedIn, etc.).
• Create and refine SEO strategies (technical, on-page, and off-page) to increase organic traffic and improve SERP rankings.
• Implement A/B and multivariate testing across campaigns and landing pages.
  
  

Content Marketing & Brand Presence

• Develop content strategy and calendar planning for blogs, social media, and email marketing.
• Ensure high-quality, engaging content aligned with brand messaging and SEO best practices.
• Collaborate with designers, writers, and external agencies to ensure cohesive campaigns.
  
  

Data Analytics & Optimization

• Track key metrics (CAC, LTV, CPA, traffic, keyword rankings, etc.) and provide actionable insights.
• Monitor web performance, analyze conversion funnels, and identify optimization opportunities.
• Recommend tools and process improvements for better campaign efficiency and ROI tracking.
  
  

Collaboration & Execution

• Work cross-functionally with sales, product, and design teams to align messaging and campaign objectives.
• Present regular performance updates and strategic recommendations to stakeholders.
• Manage marketing automation platforms and CRM tools for streamlined operations.
  
  

Qualifications

Education: Bachelor's degree in marketing, Business, or related field (MBA or equivalent experience is a plus).

Experience

• 3–5 years in digital marketing, growth marketing, or a related field.
• Proven success in SEO, paid media, content marketing, and performance optimization.
• Experience working in fast-paced, growth-stage, or startup environments is a big plus.
  
  

Tools & Technical Skills

• Expertise in digital marketing platforms (Google Ads, LinkedIn, programmatic, etc.) and analytics tools (Google Analytics, BI dashboards).
• Proven experience with marketing automation (Hubspot, SFDC, Marketo, 6Sense), CRM, and experimentation frameworks and understanding of capturing and actioning intent data.
• Deep knowledge of SEO and content marketing best practices, including keyword research, on-page optimization, link-building strategies, and content distribution.
  
  

Soft Skills

• Strong leadership and communication skills, capable of influencing and rallying cross-functional teams.
• Innovative, proactive, and entrepreneurial thinker, willing to take calculated risks.
• Comfortable with ambiguity and dynamic environments, with an innate ability to adapt and pivot.
  
  

Job Type: Full-time

Schedule: Monday to Friday

Location: Greater Vancouver Metropolitan Area, BC (required)

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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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