Digital Marketing Specialist

Banff Centre for Arts and Creativity; Banff; Hybrid; CAD 46,000 - 55,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Specialist to enhance its digital presence and engage diverse audiences. This role involves developing and executing data-driven marketing strategies, optimizing digital campaigns, and maintaining the organization's website. You'll collaborate with various teams to ensure best practices in digital marketing and contribute to the overall mission of inspiring creativity. If you're passionate about digital marketing and eager to make a difference in a vibrant arts community, this opportunity is perfect for you.

Benefits

Transitional staff housing options

Professional development

Employee Assistance Program

Hybrid work environment

Health care spending account

Cafeteria and restaurant discounts

Discounted onsite fitness facility

Qualifications

• 3+ years in web/digital marketing with understanding of trends.
• Strong attention to detail and time management skills.
• Experience with data aggregation and visualization.

Responsibilities

• Monitor and optimize digital marketing campaign performance.
• Support website maintenance and content updates.
• Assist in the creation and testing of digital ads.

Skills

Digital Marketing

Google Analytics

Social Media Management

SEO/SEM

Data Visualization

User Experience (UX)

Email Marketing

Education

Undergraduate degree in Marketing

Diploma in Communications

Tools

Google Tag Manager

Drupal

Mailchimp

Adobe Photoshop

Meta Business Manager

Job description

Digital Marketing Specialist

Banff Centre for Arts and Creativity aims to inspire everyone who attends our campus – artists, leaders, and thinkers – to unleash their creative potential.

We acknowledge, with deep respect and gratitude, our home on the side of Sacred Buffalo Guardian Mountain. In the spirit of respect and truth, we honour and acknowledge the Banff area, known as “Minhrpa” (translated in Stoney Nakoda as “the waterfalls”) and the Treaty 7 territory and oral practices of the Îyârhe Nakoda (Stoney Nakoda) – comprised of the Bearspaw, Chiniki, and Goodstoney Nations – as well as the Tsuut’ina First Nation and the Blackfoot Confederacy comprised of the Siksika, Piikani, Kainai. We acknowledge that this territory is home to the Shuswap Nations, Ktunaxa Nations, and Metis Nation of Alberta, Rockyview District 4. We acknowledge all Nations who live, work, and play, help us steward this land, and honour and celebrate this place.

The Opportunity

Marketing and Communications is critical to the profile and viability of Banff Centre for Arts and Creativity. The Digital Marketing Specialist assists Marketing in the preparation, implementation, and evaluation of digital marketing plans at Banff Centre. This role will meaningfully contribute to all areas of Banff Centre by championing marketing analytics, considering the Banff Centre ecosystem, allowing teams to make data-driven decisions. This role will support the creation, execution, and analysis across digital assets, including the website, email campaigns, and digital ads, reinforce best practices across the institution

The goals of the department are to effectively position Banff Centre as Canada’s leading arts and leadership training institute, and one of the most important in the world. This role supports the team in positioning Banff Centre to recruit quality participants, to build digital and physical audiences to showcase our participants, faculty, and guest artists, to engage with our communities and stakeholders locally, nationally, and internationally, and to assist Development, Conferences, Hospitality, and Fitness and Recreation areas in maximizing enterprise revenue. This role works closely with the Manager, Digital Marketing Platforms, and Manager, Digital Marketing to execute campaigns across the organization in support of all Banff Centre activities.

Roles and Responsibilities

Reporting to the Manager, Digital Marketing & Platforms, below are some key accountabilities:

Reporting:

• Monitor and recommend optimizations of the performance of digital marketing campaigns, presenting actionable insights and data-based learnings through data visualization.
• Associate marketing activities and business objectives, such as program applications and ticket sales.
• Provide subject matter expertise and recommendations based on industry trends and user behaviour.
• Analyse user journeys to improve customer experience and maximize conversions
• Implement qualitative data in reports to provide extra insights such as heatmaps and survey results.

Website:

• Use digital governance platform to review the website for spelling errors, broken links and accessibility improvements
• Support website maintenance by implementing best practices and training new users
• Create wireframes, sitemaps and design webpage mock-ups
• Support content updates to digital marketing assets including website and digital ads
• Build cross-functional relationships across the Banff Centre to help maintain standards, guidelines, and templates for the website and digital platforms to align with industry best practices and internal benchmarks
• Adhere to Banff Centre Communication policies and brand guidelines
• Participate in committee work and project work as needed, with a focus on change management for digital platforms
• Implement metrics and KPIs to enable data driven web/digital strategy

Ads:

• Support digital campaign creative process, creation, maintenance, and optimization
• Actively participate in testing digital platforms, webpages and ads, providing recommendations for improvement

Qualifications and Educational Requirements

• At minimum 3 years of related web/digital marketing environment, including hands-on understanding of current trends in web technologies, digital marketing, SaaS solutions, analytics and social media
• Undergraduate degree or diploma in Marketing, Communications, or a related field
• Strong attention to detail and time management skills to manage multiple tasks and projects
• A self-starter with the ability to work under broad direction without close supervision
• Google Analytics, Tag Manager, MS Office experience is a must
• Experience with best practices in Information Architecture
• Experience aggregating data sets from multiple sources to present cohesive data visualizations and dashboards
• A fundamental knowledge and understanding of website and email marketing best practices
• Experience with Drupal and Mailchimp is an asset
• Experience in user experience, web navigation, UX/UI, wireframes and mockups
• Experience using Meta Business Manager and Google Ads preferred
• Experience managing social media analytics (Facebook, Instagram, Twitter, LinkedIn) is an asset
• Experience with the arts organizations, or a post-secondary institution is an asset
• Bilingual (French, English) is an asset
• Experience with CRM environments preferred
• Familiarity with web development tools including HTML, CSS, SEO/SEM, Adobe Photoshop, Illustrator, XD as well as experience with video editing software Flash or HTML5 animation is an asset

Employment Terms and Benefits

• In accordance with CUPE 4318, this is a unionized, salaried support staff position, subject to a 6 month probation period.
• The annual salary for this position is between $46,987.20 and $54,371.20, depending on experience, based on working 40 hours per week.
• The successful candidate will have access to a range of benefits through Alberta Blue Cross and will be eligible to participate in our defined benefit pension plan.
• Benefits of working at Banff Centre are:
  • Transitional staff housing options (based on availability)
  • Professional development
  • Employee Assistance Program
  • Hybrid work environment (3 days in the office, 2 days remote)
  • Health care spending account
  • Staff cafeteria and restaurant discounts
  • Onsite fitness facility at a discounted rate – first month free for new staff!

Application Process

• We are accepting applications for the Digital Marketing Specialist position until a suitable candidate is found.
• Candidates offered a position with Banff Centre, in this capacity, will be required to obtain a criminal record check verifying a clear record before a final job offer can be finalized.
• Visa Requirements: Candidates must be legally eligible to work in Canada. Banff Centre is unable to assist candidates in obtaining Canadian work authorization.