Digital Marketing Performance & Optimization Lead

Workinnonprofits; Toronto; Hybrid; CAD 85,000 - 100,000; Full time

Benefits offered by this job

Health & dental coverage

Pension/RRSP

EFAP

Hybrid work flexibility

Generous time off

Job summary

Diabetes Canada is seeking a Manager of Marketing Performance & Optimization to maximize digital marketing impact. You will translate data insights into decisions, collaborate with IT & Data, and drive test-and-learn initiatives across owned and paid channels.

You’ll lead analytics across campaigns, journeys, and channels, build dashboards, and partner with marketing leaders to improve acquisition, engagement, and conversion while maintaining a culture of evidence-based decision-making.

Qualifications

• 10+ years in digital marketing performance, analytics, or optimization roles.
• Experience translating complex data into actionable recommendations.
• Experience with analytics platforms (GA4, Power BI) and marketing tools (CRM, email automation).

Responsibilities

• Lead performance analysis across digital campaigns, web journeys, email, and social channels.
• Interpret trends to optimize campaigns, journeys, and experiences with channel owners.
• Identify opportunities to improve collection, engagement, retention, and conversion outcomes.
• Apply audience and behavioural insights to end-to-end user journeys across acquisition, engagement, and conversion.

Skills

Digital analytics

Marketing optimization

SQL

GA4

GTM

Looker Studio

Power BI

Education

Post-secondary education in marketing/analytics

Tools

GA4

GTM

Looker Studio

Power BI

Databricks

SQL

Job description

Diabetes Canada is seeking a Manager of Marketing Performance & Optimization to maximize digital marketing impact. You will translate data insights into decisions, collaborate with IT & Data, and drive test-and-learn initiatives across owned and paid channels.

You’ll lead analytics across campaigns, journeys, and channels, build dashboards, and partner with marketing leaders to improve acquisition, engagement, and conversion while maintaining a culture of evidence-based decision-making.