Growth Marketing Manager

Roadpost; Toronto; Hybrid; CAD 90,000 - 110,000; Full time

Benefits offered by this job

Health benefits

Dental coverage

Flexible spending accounts

Job summary

Roadpost, Inc. is seeking a Growth Marketing Manager to lead customer acquisition and revenue across DTC, marketplace, and B2B channels. You will drive experimentation, implement AI-enabled tools, and shape how ZOLEO reaches new customers with scalable campaigns and data-driven decisions.

You'll work across marketing, e-commerce, and sales to optimize the customer journey, improve conversion, and accelerate growth in a fast-paced, high-impact environment.

Qualifications

• 4–7 years of hands-on performance or growth marketing experience.
• Experience scaling paid acquisition profitably.
• Proficiency in marketing attribution and analytics.
• Experience with DTC/e-commerce growth.

Responsibilities

• Drive Paid Acquisition across Google, Meta, and Amazon.
• Build scalable marketing processes and benchmarks.
• Lead creative testing and experimentation with hypotheses.
• Leverage AI and automation in campaigns and workflows.
• Own measurement, attribution, and reporting frameworks.
• Collaborate with marketing, e-commerce, and sales teams.
• Accelerate B2B demand generation and pipeline contribution.

Skills

Performance marketing

AI & automation

Paid media management

Analytics & attribution

Creative testing

DTC & e-commerce growth

Creator & emerging channels

Cross-functional collaboration

Tools

GA

Looker Studio

HubSpot

Shopify

Job description

Who We Are
At Roadpost, we've spent years building trust with people who need to stay connected beyond cell coverage, in the world's most remote places. That work led to ZOLEO, our global messaging platform powered by the Iridium satellite network, used by adventurers, remote workers, and enterprise teams operating off-grid. The impact is real. Ask the people whose lives were changed by a ZOLEO rescue alert (read their stories).
Today, we're building the next chapter. ZOLEO is evolving from a hardware-led satellite communicator into a safety and preparedness platform, one that combines intelligent monitoring, automation, and real-time visibility to give people and their Safety Circles confidence when it matters most. We're just getting started, and we want people who want to build it with us.

Why This Role Matters
Growth powers ZOLEO’s next chapter, and as Growth Marketing Manager, you’ll be a driving force behind it. You’ll own customer acquisition and revenue across our DTC, marketplace, and emerging B2B channels, turning bold ideas, sharp experiments, and data-driven decisions into results you can measure.

This is a hands-on role with real ownership: you build it, you test it, you scale it. You’ll challenge what’s possible and put AI and emerging technologies to work, so you can move faster and smarter. Working across marketing, e-commerce, and sales, you’ll shape how ZOLEO reaches new customers, scale what works, and accelerate growth.

What You’ll Do

• Drive Paid Acquisition. Own and optimize campaigns across Google, Meta, and Amazon, developing scalable strategies that deliver profitable customer growth.
• Build Scalable Marketing Processes. Establish campaign frameworks, performance benchmarks, and repeatable processes that improve execution and results across channels.
• Lead Creative Testing and Experimentation. Develop structured testing programs across creative, audiences, and landing pages, using clear hypotheses and performance insights to scale winning approaches.
• Leverage AI and Automation. Embed AI-powered tools and automation into creative production, campaign optimization, and marketing workflows to improve efficiency and scalability.
• Own Measurement and Attribution. Establish KPI frameworks, reporting tools, and attribution practices that connect marketing investments to customer acquisition, revenue, and business outcomes.
• Optimize Channel and Partner Performance. Manage budgets across channels and markets, strengthen agency accountability, and use performance data to guide investment decisions.
• Accelerate B2B Demand Generation. Partner with sales to improve lead quality, nurture programs, and pipeline contribution through targeted campaigns and effective sales-enablement content.
• Drive Cross-Functional Growth. Collaborate with marketing, e-commerce, and sales to strengthen the customer journey, improve conversion rates, and ensure campaign learnings inform future strategies.

What You Bring

• Relevant Background. 4-7 years of hands-on performance or growth marketing experience, with demonstrated success scaling paid acquisition profitably.
• AI and Automation Fluency. Experience integrating AI-powered tools and automation into marketing workflows to improve productivity, creative output, and operational efficiency.
• Paid Media Expertise. Strong experience managing Google, Meta, and Amazon campaigns, including targeting, bidding strategies, budget optimization, and creative testing.
• Analytical and Measurement Skills. Proficiency in marketing attribution, CAC, ROAS, and MER, with the ability to diagnose tracking issues and make data-driven investment decisions.
• Creative and Experimentation Mindset. Strong creative judgment and experience running structured marketing tests, adapting quickly to audience insights and performance trends.
• DTC and B2C Marketing Experience. Proven experience driving consumer acquisition and e-commerce growth, with an understanding of customer acquisition economics and conversation optimization.
• Creator and Emerging Channel Marketing. Experience with creator partnerships, user-generated content (UGC), influencer-incentive programs, or launching emerging channels is an asset.
• Marketing Technology Proficiency. Experience with platforms such as Google Analytics, Looker Studio, Hubspot, and e-commerce tools, with the ability to quickly learn new technologies.
• Cross-Functional Collaboration. Strong communication and stakeholder management skills, with the ability to align teams, resolve competing priorities, and drive shared business outcomes.
• Industry Experience. Experience marketing outdoor, safety, or technical products is an asset.

What We Offer

• Salary Range. $90,000 - $110,000 CAD base salary.
• Flexible Work. A hybrid model; balancing collaboration and lifestyle flexibility.
• Comprehensive Benefits. Health, dental, and flexible spending accounts tailored to your needs.
• Time to Recharge. Vacation and sick days to help you rest, recharge, and stay well.
• Growth Investment. A continuous learning environment backed by a professional development budget.
• Inclusive by Nature. A values-driven workplace where diverse perspectives are celebrated.