Digital Marketing Manager

7-Eleven; Surrey; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

A leading convenience store chain in Canada is seeking a Digital Marketing Manager to lead digital initiatives and drive home delivery growth. This role involves managing marketing strategies, collaborating with teams, and ensuring a high customer experience. Required qualifications include a bachelor's degree and 5+ years in digital marketing. The position offers a salary range of CAD $90K – $120K with a hybrid work option.

Qualifications

• 5+ years of experience in digital marketing and e-commerce management.
• Proven experience in developing successful marketing strategies.
• Excellent written, communication and presentation skills.

Responsibilities

• Lead marketing strategy for home delivery and digital initiatives.
• Collaborate with US teams to enhance digital programs.
• Manage E-commerce for 7-Eleven Merchandise.

Skills

Digital marketing

E-commerce management

Marketing strategy

Leadership

Data analysis

Project management

Education

Bachelor’s degree in Marketing or Related Field

Tools

E-commerce platforms

Job description

7-Eleven Surrey, British Columbia, Canada

Overview

Join to apply for the Digital Marketing Manager role at 7-Eleven. Get AI-powered advice on this job and more exclusive features. Ready to be a key leader in Canada’s home delivery and digital growth? We have an exciting position at 7-Eleven Canada for you!

In this role, you'll develop and execute a variety of home delivery and digital initiatives that accelerate sales and traffic, and enhance the perception of 7-Eleven and its owned brands among customers and Canadian consumers. You will also lead cross-functional projects and expand digital programs in partnership with the US digital team to provide a superior experience for both customers and the team, enabling an accelerated digital transformation across Team Canada.

Responsibilities

• Home Delivery program lead
• Leads marketing strategy and initiatives to exponentially grow home delivery sales & traffic through the proprietary 7NOW home delivery app and third-party food delivery partnerships.
• Oversee P&L and financials to drive profitable home delivery growth, influencing merchandising, marketing and store operations.
• Identify and implement new strategic growth opportunities by strengthening business relationships with Third Party delivery, vendor partners and US teams.
• Collaborate cross-functionally with merchandising, product, store operations and US product and technology teams to enable growth opportunities.
• Oversee day-to-day marketing activities including product listings, promotions, advertising and communications to grow awareness of home delivery service to acquire customers and drive repeat purchases.

• Digital product lead
• Canada lead for digital product integration and strategically partner with US product team to enable digital transformation to meet Canada consumer needs.
• Ensure cross functional teams Canadianize and deliver services as needed to support launches and improvements for delivery and other digital programs to support store operations and customer experience.
• Demonstrate a customer obsessed ‘0’ error approach – for external and internal customers - ensuring that every digital product, program, and delivery menu has a formal test protocol before going live.
• Manage E-commerce for 7-Eleven Merchandise and SpeakOut Wireless.
• Work collaborative with operations lead to support sales building and insight driven growth through partner platforms and 7-eleven data.
• Responsible for measuring success of home delivery and e-commerce channels and accountable for achieving KPI metrics and regularly reporting to leadership.
• Coaching and mentoring direct report, fostering a collaborative environment focused on growth and continuous improvement.
• Oversee home delivery budget and annual marketing planning to grow home delivery sales through strong customer acquisition and retention initiatives.
• Monitors trends with emerging digital platforms and enables processes and technologies within function to achieve efficiencies.

Qualifications

• Bachelor’s degree in Marketing, Digital / E-Commerce, Category Management, Communications, Business, or Related Field.
• Minimum of 5+ years’ experience in digital marketing and e-commerce management, marketing and product management, communications, or brand management, preferably in retail, convenience or QSR industry.
• Experience in store operations would be an asset.
• Proven experience in developing and executing successful marketing strategies and campaigns using data & insights, that have driven sales, customer acquisition and retention.
• Strong knowledge of e-commerce platforms and partnership management.
• Leadership capabilities to lead cross-functional teams and direct report.
• Proven track record of creative and resourceful approaches to unique business challenges.
• Demonstrated ability in making brand-appropriate & business building strategic decisions.
• Self-motivated with ability to take initiative and pursue opportunities - from scoping to execution.
• Excellent organization and prioritization skills; ability to handle multiple projects simultaneously ranging from strategy to execution.
• Excellent written, communication and presentation skills required.
• Works well independently and with a small team, project management skills and creativity is a must
• Proficiency with monitoring and reporting on performance metrics and coaching team to course-correct, as necessary.
• Able to quickly assess an opportunity with incomplete data, frame a strategy, business case, and action plan; then drive a team to execute in market.

Salary range: CAD $90K – $120K, depending on experience and qualifications. This will be a hybrid role, with preference for candidates based in Vancouver or Toronto.

For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link.

Job details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Retail

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