Digital Marketing Manager

Home Painters Toronto; Canada; On-site; CAD 50,000 - 70,000; Full time

Job summary

Home Painters Toronto is seeking a Digital Marketing Manager with at least 5 years of experience in managing digital campaigns across platforms. This role involves planning, executing, and optimizing various marketing strategies, including SEO/SEM and social media. The ideal candidate will possess strong analytical skills, excellent communication abilities, and certifications in Google Ads and Facebook. This position offers a competitive salary and benefits after a probation period.

Benefits

Bonus plan based on KPI achievement

Eligible for company medical benefits after 90 days

Qualifications

• Minimum 5 years of experience in managing digital marketing campaigns.
• Proven experience with SEO/SEM and email marketing.
• Familiarity with content marketing strategies and analytics tools.

Responsibilities

• Plan and execute digital marketing campaigns across various platforms.
• Monitor and report on KPIs for marketing performance.
• Collaborate with team members to create effective content strategies.

Skills

SEO/SEM

Email Marketing

Social Media Campaigns

Copywriting

Project Management

Google Analytics

Attention to Detail

Communication Skills

Education

Google Ads Certification

Facebook Ads Blueprint Certification

Tools

WordPress

Google Ads

Google Tag Manager

Job description

We at Home Painters Toronto Inc. are an entrepreneurial residential painting company with over 30 years of experience.

In the last 10 years, we have experienced tremendous growth, and we are currently seeking a digital marketing specialist to manage our online presence across various platforms.

We are passionate about the client experience and dedicated to making our clients' dreams come true by enhancing their homes. Simply put, we paint homeowners' dreams!

Our core values include:

Pride, Accountability, Initiative, No Egos, Teamwork, Evolving, Respect, Satisfaction.

We are looking for a Digital Marketing Manager who is eager to grow and see HPT as a place for your future!

Our company has received numerous awards, including ranking on the Canadian Business Profit 500 list for three consecutive years, being a nominee for the Ernst and Young Entrepreneur of the Year, and winning the HomeStars Best in Class award for five years in a row. You must be willing to grow, adapt, pivot quickly, and be a self-starter.

Must Haves:

• At least 5 years of experience managing digital marketing campaigns.
• Proven experience leading SEO/SEM, email, social media, and display advertising campaigns.
• Experience with copywriting and blogging.
• Experience optimizing landing pages and user funnels.
• Familiarity with website platforms such as WordPress and WP Bakery plugin.
• Experience with Google Ads platform (Search, Display, Shopping, Video, Remarketing).
• Excellent communication skills, both verbal and written.
• Strong attention to detail and project management skills.
• Ability to work under pressure and manage multiple tasks.
• Google Ads and Analytics Certifications.
• Facebook Ads Blueprint Certification.
• Extensive experience with Google Analytics, Google Webmaster Tools, and Google Search Console.

Nice to Haves:

• Graphics design knowledge.
• WordPress and WP Bakery experience.
• Experience running Facebook Ad campaigns.
• CRM experience (e.g., Infusionsoft, Zoho).
• Understanding of Google Tag Manager.

Responsibilities:

• Plan and execute digital marketing campaigns including SEO/SEM, email, social media, and display advertising.
• Develop content marketing strategies, oversee copywriting, proofread, and write articles when needed.
• Create and implement email marketing strategies, including writing email copy.
• Build and maintain a social media presence.
• Monitor and report on campaign performance against KPIs.
• Implement conversion rate optimization strategies with UX design, landing pages, A/B testing, and marketing automation.
• Stay updated on industry trends and developments.
• Collaborate closely with the owner to ensure effective execution of marketing plans.

Compensation:

• $50,000 to $70,000 depending on experience.
• Bonus plan based on KPI achievement.
• Eligible for company medical benefits after 90 days probation.

To apply, please:

1) Send your resume.

2) Include a cover letter explaining why you are a good fit for Home Painters Toronto.