Digital Marketing Manager

JRoss Recruiters; Calgary; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Incentives

Health benefits

Preferred rates

Job summary

JRoss Recruiters is seeking a senior digital marketing leader to develop and execute multi-brand strategies across hotels, resorts, and restaurants in Calgary and Western Canada.

The role focuses on driving direct bookings, traffic, click-through and revenue through SEO, SEM, paid social, email, and content marketing, with a strong emphasis on local-market campaigns and brand consistency.

Qualifications

• 5+ years of digital marketing experience in hospitality or consumer brands.
• Strong knowledge of SEO, SEM, PPC, social media, email, and content strategy.
• Experience with Google Analytics, Google Ads, and Meta Ads Manager.
• Proficient with AI tools including ChatGPT.
• Deep understanding of Calgary hospitality, tourism, and dining.
• Excellent writing and communication skills.
• Commercial focus on bookings, traffic, conversion, and revenue.
• Ability to manage multiple brands and campaigns.

Responsibilities

• Lead SEO, SEM, PPC, and paid social initiatives.
• Drive direct bookings, restaurant traffic, and revenue.
• Manage social media, content calendars, and campaigns.
• Create destination-focused content and promotions.
• Monitor analytics to improve conversion and ROI.
• Manage digital marketing budgets and spend.
• Collaborate with property and restaurant leaders on localized campaigns.
• Maintain consistent brand standards across channels.
• Stay updated on hospitality, travel, AI, and digital trends.

Skills

Digital marketing

SEO/SEM

PPC campaigns

Social media

Email marketing

Content strategy

Analytics

Leadership

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

Meta Ads Manager

ChatGPT/AI tools

Job description

Develop and execute digital marketing strategies across multiple hotel, resort and restaurant brands.

Drive direct bookings, restaurant traffic, customer engagement and revenue through digital channels.

Lead SEO, SEM, PPC, paid social and digital acquisition initiatives.

Manage social media strategy, content calendars, engagement and paid campaigns.

Create compelling content around destinations, dining, events, seasonal travel and guest experiences.

Develop and execute email marketing campaigns and promotional communications.

Use AI tools, including ChatGPT, to support content creation, campaign development and marketing efficiency.

Monitor performance through Google Analytics and other platforms, identifying opportunities to improve conversion and ROI.

Manage digital marketing budgets and optimize spend based on performance.

Partner with property and restaurant leaders to develop relevant, localized campaigns.

Maintain consistent brand standards across websites, social channels and digital platforms.

Stay current on hospitality, travel, digital marketing and AI trends.

Requirements

5+ years of digital marketing experience, ideally within hospitality, tourism, restaurants, lifestyle or another consumer-facing business.

Strong knowledge of SEO, SEM, PPC, social media, email marketing and content strategy.

Experience with Google Analytics, Google Ads, Meta Ads Manager and related platforms.

Comfortable using AI tools, including ChatGPT.

Strong understanding of the Calgary market and its hospitality, tourism and dining landscape.

Strong writing, communication and content development skills.

Commercial mindset with a focus on bookings, traffic, conversion and revenue.

Analytical, organized and comfortable managing multiple brands and priorities.

Collaborative, proactive and able to work closely with operational leaders.

Bachelor's degree in Marketing, Business, Communications or a related field is preferred.

Corporate Culture

Competitive base salary with performance-based incentives.

Comprehensive health and wellness benefits.

Employee perks and preferred rates across a portfolio of hotels, resorts and hospitality experiences.

The opportunity to market distinctive properties in some of Western Canada's most compelling urban and resort destinations.

A highly visible role with meaningful influence over brand positioning, digital strategy and revenue growth.

The freedom to bring forward new ideas, experiment with emerging technology and help shape the next chapter of an established hospitality portfolio.

A people-focused environment where strong performance, creativity and career growth are genuinely valued.