Digital Marketing Coordinator: Email & Automation Specialist

Whitecaps Football Club Ltd; Vancouver; Hybrid; CAD 50,000 - 65,000; Full time

Job summary

Vancouver Whitecaps FC is seeking a data-driven, creative, and collaborative Coordinator, Digital Marketing to deepen our connection with fans through personalized digital experiences.

Reporting to the Director, Digital, this role is responsible for executing and optimizing email marketing, SMS communications, and marketing automation strategies that increase fan engagement, strengthen customer relationships, and drive revenue.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Two to four years of experience in digital marketing, with a focus on email marketing and marketing automation.
• Hands-on experience with Salesforce Marketing Cloud or similar platforms (Pardot, Marketo, HubSpot).
• Strong understanding of email marketing best practices, segmentation, lifecycle marketing, and automated journey building.
• Experience interpreting campaign performance metrics and making data-driven optimization recommendations.
• Knowledge of HTML, CSS, and AMPScript is an asset.
• Excellent analytical, organizational, and project management skills.
• Strong attention to detail and ability to manage multiple projects and deadlines.
• Outstanding communication and collaboration skills.

Responsibilities

• Develop, implement, and optimize personalized email and SMS journeys using Salesforce Marketing Cloud.
• Plan, build, and execute promotional email and SMS campaigns across multiple business units.
• Drive growth in key email marketing metrics, including subscriber acquisition, open rates, click-through rates, engagement, and conversions.
• Utilize CRM data to create targeted audience segments and deliver personalized communications.
• Continuously optimize campaigns through A/B and multivariate testing.
• Monitor campaign performance and email-driven revenue, providing actionable insights and recommendations.
• Ensure compliance with email marketing regulations, including CASL, CAN-SPAM, and GDPR.
• Partner with internal stakeholders to develop integrated campaigns that support marketing, ticketing, partnerships, and fan engagement initiatives.
• Stay informed on emerging digital marketing trends, technologies, and best practices to continuously improve campaign performance.
• Collaborate with the Director, Digital to execute digital initiatives aligned with Club marketing objectives.
• Coordinate digital marketing requests and project deliverables across multiple departments.
• Maintain website content, creative assets, and promotional banners using the Club's CMS.
• Create and update web pages that support ticket sales, fan engagement, partnerships, and other business objectives.
• Work closely with MLS and internal stakeholders to execute league-wide digital initiatives and campaigns.

Skills

Email marketing

Marketing automation

Segmentation

Lifecycle marketing

Campaign analytics

AMPScript

Analytics

Project management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Salesforce Marketing Cloud

Pardot

Marketo

HubSpot

Job description

Vancouver Whitecaps FC is seeking a data-driven, creative, and collaborative Coordinator, Digital Marketing to deepen our connection with fans through personalized digital experiences.

Reporting to the Director, Digital, this role is responsible for executing and optimizing email marketing, SMS communications, and marketing automation strategies that increase fan engagement, strengthen customer relationships, and drive revenue.