[C] Email Marketing & Campaigns Coordinator

Maple Leaf Sports & Entertainment Partnership; Toronto; On-site; CAD 41,000 - 69,000; Full time

Job summary

Maple Leaf Sports & Entertainment Partnership (MLSE) is seeking an Email Marketing & Campaigns Coordinator to support MLSE's email program across teams and brands. Reporting to the Manager, Lifecycle & Performance Marketing, the role will manage email content calendars, campaign development and approvals, and ensure timely delivery in line with best practices.

You will act as a primary contact between internal stakeholders and our email agency, guiding briefs, assets and approvals while

Qualifications

• 1-3 years of experience in email marketing, digital marketing, CRM, campaign management, marketing operations or project management.
• Strong organizational and project management skills with ability to manage multiple campaigns and deadlines.
• Excellent written communication; copywriting or content marketing experience is strongly preferred.

Responsibilities

• Manage day-to-day intake and coordination of email marketing campaigns across MLSE teams and stakeholders.
• Own and maintain the email marketing content calendar, ensuring visibility into upcoming campaigns, audience overlap, frequency and key dates.
• Serve as a primary contact for internal stakeholders and our email agency throughout campaign development and deployment.
• Manage campaigns from brief through deployment, including timelines, copy and creative collection, audience requirements, testing, approvals and final sign-off.
• Lead recurring email planning and campaign meetings, documenting decisions and next steps.
• Review briefs, copy and creative to ensure alignment with brand standards and best practices.
• Provide copywriting and editing support (subject lines, preheaders, headlines, CTAs, body copy).
• Support audience segmentation and targeting; ensure campaigns reach the right audiences.
• Coordinate testing and approvals and conduct quality assurance prior to deployment.
• Review campaign performance and identify opportunities to improve engagement.

Skills

Email marketing

Campaign management

Content calendar

Stakeholder management

Copywriting

Project management

Data-driven

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Asana

Trello

Airtable

PowerPoint

Excel

Job description

Powered by Passion. United by Purpose. Build for Impact. At Maple Leaf Sports & Entertainment Partnership (MLSE), we exist to deliver the ultimate fan experience by lifting trophies, spirits, and communities– united as one. We're more than a workplace. We are a team of passionate people, boldly building the future of sport and entertainment, together. We believe in the power of play, the strength of collaboration, and the energy that comes from showing up with purpose. From the ice to the pitch, the hardwood to the digital arena, we’re proud to be the driving force behind the Toronto Maple Leafs(NHL), the Toronto Raptors(NBA), Toronto FC(MLS), Toronto Argonauts(CFL) and development teams with the Toronto Marlies(AHL), Raptors905 (NBA G League), Toronto FCII(MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto RaptorsEsports franchise in the NBA2K League.We bring these teams– and world-class entertainment– to life at our iconic venues, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. Off the field, we serve up elevated dining at e11even, Real Sports, and our signature club spaces like Hot Stove Club, ScotiaClub, and Platinum Club. Through MLSE Foundation and MLSE LaunchPad, we use the power of sport to help youth facing barriers reach their full potential. Since2009, we’ve invested more than $45 million into Ontario communities– and we’re just getting started.This is what it means to be OneMLSE: a culture where everyone plays a role, everyone belongs, and everyone contributes to something bigger than themselves. So, if you're ready to play with purpose, grow with passion, and win as one, we’d love to have you on our team.

** We know that great candidates come from a variety of backgrounds and experiences. Even if you do not meet every qualification listed, we encourage you to apply. Your unique perspective, transferable skills, and lived experience may be exactly what we’re looking for. **

Job Description

At Maple Leaf Sports & Entertainment (MLSE), email is an important channel for connecting our teams and brands with millions of fans. Reporting to the Manager, Lifecycle & Performance Marketing, the Email Marketing & Campaigns Coordinator will support the day-to-day management and execution of MLSE's email marketing program. Working across multiple teams, brands and stakeholders, this role will help manage the email content calendar, coordinate campaign development and approvals, and ensure campaigns are delivered on time and in line with email marketing best practices. You'll act as a key point of contact between internal stakeholders and our email agency, helping turn business requests into effective fan communications. This role requires someone who is highly organized, comfortable managing multiple priorities and deadlines, and confident guiding stakeholders through established processes and timelines. We're looking for someone who doesn't just focus on getting an email out the door, but thinks critically about the audience, message, timing and overall fan experience.

What You'll Be doing

• Manage the day-to-day intake and coordination of email marketing campaigns across MLSE teams and stakeholders.
• Own and maintain the email marketing content calendar, ensuring visibility into upcoming campaigns, audience overlap, frequency and key dates.
• Serve as a primary day-to-day contact for internal stakeholders and our email agency throughout campaign development and deployment.
• Manage campaigns from brief through deployment, including timelines, copy and creative collection, audience requirements, testing, approvals and final sign-off.
• Proactively follow up with stakeholders to ensure briefs, assets and approvals are received according to established timelines.
• Lead recurring email planning and campaign meetings, documenting decisions, next steps and outstanding actions.
• Review campaign briefs, copy and creative to ensure alignment with brand standards and email marketing best practices.
• Provide copywriting and editing support, including subject lines, preheaders, headlines, calls-to-action and email body copy.
• Help stakeholders make informed decisions around email timing, frequency, audience and content.
• Identify conflicting priorities, compressed timelines or process gaps and confidently push back or elevate when requests do not meet established requirements or best practices.
• Partner with internal teams to support audience segmentation and targeting and ensure campaigns reach the appropriate audiences.
• Coordinate campaign testing and approvals and conduct thorough quality assurance prior to deployment.
• Review campaign performance and help identify opportunities to improve engagement and overall email effectiveness.
• Support the development and evolution of email templates, processes, documentation and best practices.
• Understand and help uphold applicable CASL, PIPEDA and anti-spam requirements across email communications.
• Identify opportunities to improve workflows and make the email operating model more efficient and scalable.

What You'll Bring

• 1-3 years of experience in email marketing, digital marketing, CRM, campaign management, marketing operations or project management.
• Strong organizational and project management skills, with the ability to manage multiple campaigns, stakeholders and deadlines simultaneously.
• Excellent written communication skills; copywriting or content marketing experience is strongly preferred.
• Working knowledge of email marketing fundamentals, including subject lines, CTAs, mobile-first design, audience segmentation, testing and campaign performance.
• Strong attention to detail and confidence reviewing copy, creative, links, audiences and campaign setup.
• Comfortable communicating with stakeholders across an organization and confident setting expectations, enforcing timelines and constructively pushing back when necessary.
• A proactive mindset - you anticipate what needs to happen next rather than waiting for direction.
• Comfortable facilitating meetings and keeping groups focused on decisions and next steps.
• Curious and data-minded, with an interest in using campaign performance to improve future communications.
• Experience with CRM or email marketing platforms; Salesforce Marketing Cloud experience is an asset.
• Experience with project management tools such as Asana, Trello or Airtable is an asset.
• Proficiency with Microsoft Office, particularly PowerPoint and Excel.
• Ability to work flexible hours when required.

Key Accountabilities

• Campaign Management | Stakeholder Management | Email Quality & Best Practices | Content Calendar & Workflow Management | Operational Excellence | Campaign Performance | Compliance & Governance

Compensation Range/Rate

Freelance Rate

We’re glad you’re here.

At MLSE, we are committed to building an equitable, diverse and inclusive organization. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [e-mail]. This email is only for accommodation requests. Resumes sent to this email address will not be considered.

Thanks for your interest in working on our team!