Digital Marketing Coordinator

Sporting Life Group; Vaughan; Hybrid; CAD 60,000 - 70,000; Full time

Benefits offered by this job

Benefits package

Employee discounts

Hybrid environment

Career growth opportunities

Job summary

Sporting Life Group in Canada is seeking a Digital Marketing Coordinator to execute digital campaigns across our retail banners. You will join a dynamic marketing team and support initiatives to engage Canadians online.

You will manage Google Ads, Meta and TikTok campaigns, optimize bids, analyze data with Google Analytics, and collaborate with SEO, content, and design teams to drive performance. The role requires 1–2 years of ecommerce experience, a retail background, and proficiency with

Qualifications

• 1–2 years of experience in a similar Digital Marketing role.
• Ecommerce/retail background is required.
• Agency experience is a plus.
• Experience with web analytics and campaign measurement is important.
• Proficiency in Microsoft Office is a must.

Responsibilities

• Manage multiple campaigns on Google Ads with different goals.
• Optimize campaigns daily, weekly, and monthly based on performance.
• Create, manage and optimize search and shopping campaigns across Google, Meta, TikTok.
• Demonstrate knowledge of bidding strategies.
• Use Google Analytics and data tools to analyze performance.
• Coordinate with SEO, social, content, and design teams.
• Observe and analyze data through a campaign's life cycle.

Skills

Campaign management

Data analysis

Digital marketing

Tools

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Microsoft Office

Job description

Sporting Life Group is a proudly Canadian company of retail banners, Sporting Life, Golf Town, and Team Town Sports, united by a shared passion for sport and active living.

From individual pursuits to team sports, we offer the best equipment, expert services, and experiences to help Canadians play, move, and live well.

Why Work Here?

• Access to our benefits package, with the choice of different levels of health, dental, and vision coverage to suit you.
• Employee discounts at Golf Town, Sporting Life, and Team Town Sports that are shareable with friends and family.
• Team-first culture that celebrates an active, sports lifestyle.
• Fun, fast-paced hybrid environment where your passion for sport and style belongs.
• A salary range of $60,000 - $70,000 (dependent on experience), bonus, and opportunities to grow your career in the sports lifestyle.

What You'll Do;

As the Digital Marketing Coordinator with Sporting Life Group, you will be responsible and accountable for executing Digital Marketing campaigns along with digital marketing initiatives and activities across our retail banners.

You will be a key member of a dynamic, highly functioning, and evolving marketing team that collaborates with the wider marketing team and values creativity and passion to inspire Canadians.

• Manage multiple campaigns on Google Ads with different business goals and campaign types.
• Perform daily, weekly and monthly optimizations based on the performance of the account and the business goals.
• Creates, manages & optimize search and shopping campaigns on multiple platforms such as Google Ads, Meta & TikTok, etc.
• Have in-depth knowledge of bidding strategies.
• Data-driven mindset, and proficiency with Google Analytics, as well as emerging data collection and reporting tools.
• Have in depth knowledge of Shopping campaigns & product feed optimization.
• Perform ongoing keyword discovery, expansion and optimization as well as ongoing ad copy development, performance assessment, and testing/optimization.
• Campaign Optimization & Maintenance: Post-launch analysis and adjustment.
• recommendations (i.e. targeting, bids, creative, budgets, etc.) conducted on a daily, weekly and monthly basis.
• Coordinate with specialist teams for SEO, social, content production and design.
• Keenly observing, tracking, and analyzing data throughout a campaign's life cycle.

What You'll Bring;

• 1-2 years’ experience working in a similar position.
• Background in E-commerce and/or retail is required.
• Experience in an Agency would be preferred.
• Experience with web analytics, and knowledge of online campaign management and measurement are important.
• Proficiency in Microsoft Office is a must.
• Thrives on working in a fast pace and dynamic environment.

AI is used as part of our application review process to assist in screening and assessment. All applications are also reviewed by our recruitment team.

This posting is for an open existing role in our organisation.

Sporting Life Group Limited is an equal opportunity employer and committed to providing accommodations for persons with disabilities. In accordance with the Accessibility for Ontarians with Disabilities Act, please advise the Sporting Life Group Human Resources team of any accommodations required to ensure fair and equitable access through the recruitment and selection process.