Digital Marketing Coordinator

Bather; Toronto; On-site; CAD 50,000 - 70,000; Full time

Benefits offered by this job

Health benefits

Dental coverage

Paid time off

Personal/flex days

Seasonal clothing allowance

Employee discounts

Growth opportunities

Job summary

Bather is seeking a Digital Marketing Coordinator in Toronto to support marketing campaigns across email, paid ads, affiliate, and more. You’ll work closely with the Brand Marketing Manager to grow the brand’s online presence and storytelling across channels.

The ideal candidate is passionate about marketing and fashion, with 1–2 years’ digital marketing experience and a proactive mindset. This full-time, on-site role offers benefits and growth opportunities.

Qualifications

• Post-secondary education in marketing, business, or related field.
• 1–2 years of digital marketing experience.
• Experience with email platforms, preferably Klaviyo.
• Able to work independently and as part of a team.
• Interest in fashion and menswear is a plus.

Responsibilities

• Support marketing campaigns for product launches, sales, and events.
• Analyze marketing performance and budgets to identify trends.
• Collaborate with agency partners on paid media strategy.
• Draft email newsletters with engaging headlines and copy.
• Coordinate PR, influencer, and UGC relationships.
• Contribute ideas for campaigns and evergreen content.
• Support photoshoots, asset organization, and content scheduling.
• Ensure visual consistency across campaigns.

Skills

Digital marketing

Email marketing

Affiliate marketing

Paid media

Social media

Content creation

Design sensibility

Education

Post-secondary education in marketing, business, media communications or a related field

Tools

Klaviyo

Adobe Creative Suite

InDesign

Illustrator

Photoshop

Job description

Start Date: Immediate

General Hours of Work: Full-Time, On-Site (Possibility for Hybrid)

Compensation: $50,000-$70,000/year

Summary

Bather is looking for a talented Digital Marketing Coordinator to support the team on projects that aim to share the brand’s story and boost its presence through all digital channels, such as email, paid ads, affiliate, and more. The Digital Marketing Coordinator will support the brand’s overall marketing objectives and work directly with the Brand Marketing Manager.

Over the last 13 years, Bather has become the industry namesake for men’s resortwear. As the brand continues to expand and introduce new products, Bather is looking for someone excited to grow alongside the team and take the brand’s online and digital presence to the next level.

The ideal candidate will be passionate about marketing, advertising, and fashion, ideally with an interest in menswear. Adobe Creative Suite skills are a plus. We are looking for someone enthusiastic, a self-starter, entrepreneurial, outgoing, and willing to learn.

Requirements

• Post-secondary education in marketing, business, media communications or a related field
• Minimum one to two years of relevant digital marketing experience
• Experience and interest in the fashion industry
• Experience working with email platforms, ideally Klaviyo
• Able to work independently and take initiative while also being an effective team player
• Superior organization and coordination skills with a proven attention to detail
• Knowledge of affiliate, paid media, and social media channels and best practices
• Experience working and coordinating with digital agencies

Bonus Experience

• Experience with Figma and/or the Adobe Creative Suite, specifically InDesign, Illustrator and Photoshop
• Some content creation and photography experience using a DSLR is an asset
• A keen eye and understanding on working with influencers, press, up-and-coming brands, and potential collaborators

Responsibilities

• Follow campaign briefs and support marketing campaigns for new product releases, sales, events and more
• Report on marketing performance and budgets, analyzing data to identify trends and opportunities and turning insights into actionable recommendations across affiliate, paid media, email, and other channels
• Collaborate with agency partners on paid media strategy and execution to keep projects moving and expectations aligned
• Draft email newsletters and craft headlines and copy that engage our subscribers and incentivize site traffic and conversions
• Act as the liaison for PR, influencer, and UGC relationships, coordinating needs, timelines, and deliverables between the brand and outside partners
• Brainstorm and pitch new ideas for campaign and evergreen content, including blog posts
• Support other marketing initiatives – coordinating photoshoots, organizing marketing assets, scheduling content, etc.
• Bring strong design sensibility to marketing materials, ensuring visual consistency and quality across campaigns and channels
• Spot opportunities to improve marketing systems and workflows, and collaborate cross-functionally to put those improvements into practice
• Health benefits and dental coverage
• Paid time off, with additional personal/flex days and sick days
• Seasonal Bather clothing allowance and additional employee discounts
• Opportunities for growth and professional and personal development

Accessibility

Bather is committed to creating an inclusive, accessible environment for all employees and applicants. We adhere to the Accessibility for Ontarians with Disabilities Act (AODA) and strive to provide accommodations for individuals with disabilities throughout the hiring process and employment. If you require accommodations during any stage of the recruitment process, please let us know. We will work with you to meet your needs in a timely and respectful manner. Please contact [e-mail] if you require accommodations.