digital marketing coordinator

Canadian International AutoShow; Markham; On-site; CAD 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a dynamic individual to develop and implement communication strategies for various events. This role involves creating impactful public relations materials, conducting research, and engaging with the media to promote fundraising and information initiatives. The ideal candidate will thrive in a fast-paced environment, showcasing their organizational skills and client-focused approach. If you are passionate about communications and eager to make a difference, this opportunity is perfect for you.

Qualifications

• 2-3 years of experience in event development and communication strategies.
• Strong skills in public relations and marketing materials preparation.

Responsibilities

• Develop and implement communication strategies for events and fundraising.
• Prepare reports, press releases, and public written materials.
• Conduct research and analyze marketing strategies.

Skills

Client focus

Efficient interpersonal skills

Flexibility

Initiative

Judgement

Organized

Team player

Accurate

Reliability

Integrity

Quick learner

Tools

MS Excel

Google Drive

MailChimp

Job description

Experience

• 2 years to less than 3 years

Tasks

• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare bibliographies, indexes, reading lists, guides and other finding aids
• Prepare written material such as reports, briefs, website content
• Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Write speeches, presentations and press releases
• Administer programs to promote industrial and commercial business investment in rural and urban areas
• Develop social and economic profiles of an area to encourage industrial and commercial investment
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare sports, literary, performance or other contracts
• Conduct analytical marketing studies
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Develop portfolio of marketing materials
• Evaluate customer service and store environments
• Design, conduct and analyze quantitative and qualitative research projects
• Conduct online marketing, E-commerce and Website promotions
• Maintain database of potential franchisees, real estate locations and on-line buy/sell Internet sites
• Prepare funding applications
• Develop marketing strategies
• Deliver presentations at conferences, workshops or symposia
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials

Computer and Technology Knowledge

• MS Excel
• Google Drive
• MailChimp

Area of Specialization

• Audio/audio-visual
• Interactive/new media
• Communications
• Brand management
• Digital media

Work Conditions and Physical Capabilities

• Fast-paced environment
• Overtime required

Personal Suitability

• Client focus
• Efficient interpersonal skills
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Reliability
• Integrity
• Quick learner