Digital Marketing Coordinator

Canada Royal Milk; Kingston; On-site; CAD 40,000 - 60,000; Full time

Job summary

A leading producer of infant formula in Canada is seeking a Digital Marketing Coordinator to drive their marketing efforts. This role involves managing social media, coordinating with influencers, and supporting website updates. Applicants should have a degree in Marketing and relevant experience, with strong analytical skills. Join a multicultural team dedicated to quality and inclusion.

Benefits

Competitive wages

Extended health benefits

Qualifications

• 1-3 years of hands-on digital marketing experience required.
• Legally entitled to work in Canada.
• Strong English language skills are a must.

Responsibilities

• Execute digital marketing initiatives across social media and websites.
• Manage influencer relationships and engagement.
• Analyze campaign performance and report on trends.

Skills

Social media management

Graphic design

SEO

SQL

Data analysis

Education

Degree or diploma in Marketing

Tools

GA4

Google Search Console

SEMrush

Sprout Social

Canva

Job description

Canada Royal Milk is the only producer of infant formula in Canada, manufacturing quality products from Canadian cow and goat milk, ensuring the highest quality and nutritional value for our customers.

We are a company with a multicultural workforce that is committed to diversity and inclusion. Our team members value and embrace different perspectives and new ideas.

What We Offer

The opportunity to build and grow a progressive company, competitive wages, and extended health benefits.

What We Look For

Curiosity, commitment to learning, and a winning mindset.

About the Role

The Digital Marketing Coordinator plays a critical hands-on role in executing the brand’s digital marketing initiatives, including social media content management, influencer coordination, loyalty program activities, and website updates. The coordinator also supports the Media and Creative Agencies by facilitating asset delivery, reviewing content, and ensuring smooth execution of both organic and paid social media activities.

Job Requirements

Applicants must be legally entitled to work in Canada and have strong English language skills. The ability to read and understand written English and communicate in English both spoken and in writing is a requirement of the job.

Education : Degree or diploma in Marketing, Communications, or related field.

Experience : 1-3 years of hands-on digital marketing experience, particularly in social media and website management.

Work in compliance with the provisions of the OHSA, regulations, internal programs, policies and procedures.

Skills / Qualifications

• Understanding the social media landscape, content management, graphic design
• Social media management, influencer management, CMS, CSS / HTML, SEO, social media, strong organizational skills, and collaborative mindset.
• Understanding of web design, SEO and e-commerce principles, e.g., Shopify.
• Strong analytical and critical thinking to interpret data and make data-driven decisions.
• Proficiency in SQL, PowerPoint, Excel, HTML / CSS
• Excellent written and oral communication skills. Bilingual is a plus.
• Demonstrated proficiency in using marketing tools like GA4, Google Search Console, SEMrush, Sprout Social, etc. to analyze website performance is a strong asset
• Familiar with Canva, Photoshop / Illustrator
• Nice to have experience with influencer campaigns, and paid media in high-restricted industry

Abilities

• Positive, professional, and strong work ethic
• Creative, critical thinking with active listening mindset
• Comfortable multi-tasking and demonstrate willingness and aptitude to learn
• Demonstrated ability to maintain confidentiality based on the requirement to access, review, maintain and distribute sensitive communication, materials and records
• Show versatility and resourcefulness when problem solving
• Organize priorities based on deadlines and importance of tasks
• Adaptability to the fast-paced changes of the digital marketing landscape, while having the ability to learn on the go and apply new strategies and tools
• Communicate effectively with stakeholders : team members, management and partners

Key Duties and Responsibilities

1. Website

• Assist in implementing audit recommendations in collaboration with vendors.
• Update website content, ensuring SEO best practices are applied.
• Assist in enhancing UX / UI practices for e-commerce

2. Social Media

• Organize social media profiles (Meta & TikTok), create and schedule content, and engage with audiences.

3. Influencer Management

• Handle day-to-day communication with influencers or agencies.
• Track deliverables, timelines, and campaign performance.

4. Nest Loyalty Program Support

• Execute social media, email campaigns initiatives for improving engagement and recruitment for the Nest.

5. Paid Media & Creative Support

• Support alignment between organic and paid social media by coordinating with the Media Agency on deliverables and timelines.
• Assist in reviewing creative materials for paid campaigns to ensure consistency with organic messaging and influencer content.

6. Reporting & Budget Assistance

• Analyze campaign performance, identify trends, and provide insights across platforms : social media, Influencer, SEO / SEM & loyalty program.
• Maintain organized records of budget spend and agency invoices.
• Work closely with marketing, e-commerce, and customer service teams to ensure integrated digital communication.

Working Conditions

The standard office hours are Monday through Friday, 8 : 30 am to 5 : 30 pm. Most of the work occurs during regular weekday office hours. However, as an international company with frequent interaction with head office, hours of work involved may vary to accommodate differences in time zones. Flexible hours are required and may include evening and week-end hours.

This job operates in office and food manufacturing setting. Travel may be required, both within Canada and internationally.

Commitment to Diversity & Inclusion

We strive to build a team that reflects the diversity of the community we work in, and encourage applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people identifying as 2SLGBTQI, veterans, and people with disabilities.

If we can make this easier through accommodation in the recruitment process, please contact us at

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Marketing Coordinator • Kingston, ON, Canada