Digital Marketing Coordinator

Skyline Group of Companies; Guelph; On-site; CAD 45,000 - 55,000; Full time

Benefits offered by this job

Benefits

Volunteer day

Training

Growth opportunities

Work-life balance

Job summary

Skyline Group of Companies in Guelph, Ontario, is seeking a Digital Marketing Coordinator to shape Skyline’s online presence and drive digital engagement. You will plan, execute, and manage campaigns across multiple digital platforms, collaborating with the Marketing team to develop creative strategies and content.

The role emphasizes SEO best practices, data analysis, and staying on top of industry trends to deliver value for customers, employees, and communities.

Qualifications

• Three years of marketing experience or a relevant combination of education and experience.
• Strong analytical skills with data-driven decision making.
• Knowledge of SEO, CASL and audience engagement.
• Ability to plan and execute digital marketing campaigns.
• Attention to detail and data entry accuracy.

Responsibilities

• Shaping Skyline’s online presence and driving digital engagement.
• Plan, execute, and optimize digital marketing campaigns across platforms.
• Collaborate with Marketing to develop creative strategies and content.
• Leverage SEO, data analysis, and trends to improve performance.
• Support campaigns for websites, email, and paid media.

Skills

Digital marketing

Content creation

Data analysis

Performance reporting

Campaign management

SEO basics

Email campaigns

Education

Post-secondary education in Marketing

Tools

Google Analytics

Google My Business

Google Ads

Job description

Skyline's Marketing Team is seeking a candidate for the position of Digital Marketing Coordinator. This position will be located at our Head Office in Guelph, Ontario.

Compensation: starting at $50,000 annually plus bonus.

Job Description

This position is responsible for shaping Skyline’s online presence and driving digital engagement through planning, executing, and various digital marketing activities. This position will collaborate with the Marketing team to develop creative strategies, produce compelling content, and implement effective campaigns across multiple digital platforms. It will also leverage SEO best practices, data analysis, and the latest industry trends while supporting Skyline’s shared goal of creating meaningful value and an exceptional experience for our customers, our people and our communities.

What We Are Looking For

• Interest in reporting—analyze performance data, translate insights into actionable recommendations, and continuously optimize results.
• Strong analytical skills, breaking down data is your thing.
• Working knowledge of Search Engine Optimization, CASL and other Anti-Spam legislations, Google My Business, Paid Search, Paid Ads, Google Analytics and/or similar platforms.
• Someone to keep things fresh and exciting for our audiences through our websites, digital campaigns, and email campaigns.
• Providing help with organizing, monitoring, and tracking of digital advertising campaigns
• Someone with great attention to detail who never gets bored of data collection and data entry.
• Post-Secondary Education in Marketing and/or digital marking and three (3) years related experience in Marketing OR relevant combination of education and experience.

Why you want to work here

• You love meeting deadlines and get excited by checking off boxes.
• Problem solving, innovation and troubleshooting comes second nature to you.
• You want to be a part of a great team that celebrates individuality, as well as supports and builds people up.
• Demonstrating a can-do attitude with a willingness to learn is how you roll
• Working for a growing company that supports environmental stewardship and social responsibilities is a must for you. Learn more about our sustainability commitments here.
• You want to work for a company that encourages work-life balance.

Skyline is a capital management company that acquires, develops, and manages real estate properties and clean energy assets, and offers them as private alternative investment products.

We offer our employees competitive pay, benefits, paid volunteer day, on-going training, growth potential and so much more. Our workplace culture empowers staff at all levels to become involved in supporting and building vibrant communities.