Digital Marketing & Content Specialist

MoveSmart Rentals; Delhi; Remote; CAD 11,000 - 13,000; Full time

Job summary

MoveSmart Rentals is seeking a Digital Marketing & Content Specialist to craft and publish engaging listings for residential properties entirely remotely. You will transform property details, photos, and videos into compelling online content while ensuring accuracy across platforms.

This hands-on role focuses on content production rather than strategy, requiring creativity, organization, and the ability to manage multiple properties concurrently during Eastern Time business hours.

Qualifications

• Two to three years of experience in digital marketing, content creation, online listings, real‑estate marketing, or a comparable role.
• Bachelor’s degree preferred but not required; strong portfolio can compensate.

Responsibilities

• Identify strongest selling points of each property.
• Write engaging property titles and descriptions.
• Create and publish listings across approved rental websites and platforms.
• Adapt content to each platform’s format and requirements.
• Select and organize property photographs; perform light edits and AI-assisted cleanup.
• Create short property videos from photos and clips.
• Review AI-generated content for accuracy and branding.

Skills

Digital marketing

Content creation

Online listings

Real estate marketing

English proficiency

Education

Bachelor’s degree (preferred)

Tools

Canva

CapCut

HeyGen

AI photo/video tools

Job description

Digital Marketing & Content Specialist – Remote

Schedule: Full-time, with regular availability during Eastern Time business hours

Compensation: C$12,000 annually

The Opportunity

MoveSmart Rentals is hiring a Digital Marketing & Content Specialist to create and publish marketing content for residential properties.

You will turn property details, photographs, and video clips into attractive online listings, edited images, virtually furnished rooms, and short property videos.

This is a hands-on content-production role—not a senior marketing-strategy or paid-advertising position. You must be creative, organized, comfortable using AI tools, and able to manage multiple properties without allowing information to become inaccurate or outdated.

What You’ll Do

• Identify the strongest selling points of each property.


• Write clear and engaging property titles and descriptions.


• Create and publish listings across approved rental websites and online platforms.


• Adapt content to meet each platform’s format and requirements.


• Select and organize the strongest property photographs.


• Complete light photo editing, including cropping, lighting improvements, resizing, and appropriate AI-assisted cleanup.


• Use AI tools to remove temporary clutter from property photographs when appropriate.


• Virtually furnish or stage photographs of empty rooms using AI tools.


• Create short property videos using photographs and video clips.


• Create AI-assisted videos using presenters, avatars, or voiceovers when required.


• Use tools such as Canva, CapCut, HeyGen, and comparable AI image or video platforms.


• Review AI-generated content and correct visual, factual, pronunciation, or branding errors.


• Update prices, availability, photographs, and property information promptly.


• Remove or update listings when properties are no longer available.


• Keep an accurate record of every active listing and its current status.


• Manage competing deadlines and prioritize urgent corrections.


• Respond professionally to creative feedback and complete revisions promptly.


• Coordinate with the leasing team when information or materials are missing.

AI and editing tools may be used to improve presentation, but content must remain accurate. Permanent property features, room dimensions, layouts, or amenities must never be changed or misrepresented.

What You’ll Need

• Two to three years of experience in digital marketing, content creation, online listings, real‑estate marketing, marketplace content, or a comparable role.


• Candidates with less experience may be considered if they provide a strong portfolio.


• Experience creating online listings, graphics, edited photographs, or short videos.


• Strong writing skills and the ability to identify a property’s most attractive selling points.


• Experience using Canva, CapCut, or comparable design and video‑editing tools.


• Experience using AI tools for photo editing, object removal, virtual furnishing, or virtual staging.


• Experience using HeyGen or another AI presenter, avatar, voice, or video‑generation tool.


• Good creative and visual judgment.


• Strong attention to detail and information accuracy.


• Excellent organization, prioritization, and deadline management.


• Ability to manage several properties and content requests at the same time.


• Ability to receive feedback without becoming defensive and revise work promptly.


• Strong written and spoken English.


• Ability to work independently without constant supervision.


• Reliable internet, a suitable computer, and a professional remote‑work environment.


• Availability to work full-time with regular overlap during Eastern Time business hours.

Experience with residential leasing, property management, PropTech, real estate, or property‑listing platforms is preferred but not mandatory.

A Bachelor’s degree is preferred but, not required. Demonstrated skill, relevant experience, and the quality of your portfolio are more important.

Who Will Succeed

The right person is both creative and highly organized.

You should be comfortable improving imperfect source material, choosing the best way to present a property, learning new AI tools, and managing repetitive work without sacrificing quality.

You must know the difference between improving the presentation of a property and creating content that could mislead a renter.