Digital Marketing Assistant

Kingston Destination Group; Ontario; On-site; CAD 60,000 - 80,000; Part time

Job summary

A leading company in the tourism sector is seeking a part-time Digital Marketing Assistant for the summer season. The ideal candidate will help promote diverse visitor experiences through managing digital campaigns and creating engaging multimedia content. This role offers an excellent opportunity for recent graduates to gain hands-on experience in hospitality marketing.

Qualifications

• Experience in shooting, editing, and uploading digital content.
• Basic understanding of HTML is an asset.
• Ability to work in a fast-paced, guest-focused environment.

Responsibilities

• Assist in scheduling and optimizing digital marketing activities.
• Collaborate in developing creative content for social media.
• Manage and publish visual content across digital platforms.

Skills

Positive attitude

Creative approach

Strong verbal and written communication in English

Proficient in MS Office

Proficient in Adobe Creative Suite

Experience in digital content shooting

Experience with social media tools

Knowledge of WordPress

Experience with Google Ads

Education

Recent graduate or currently enrolled in Marketing, Communications, Media

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe Premiere Pro

Hootsuite

Google Analytics

Facebook Ads Manager

Job description

This is a part-time, contract position (3 shifts equaling up to 15 hrs/week, some weekends may be required) from June to October, 2025.

About Kingston Destination Group:

Kingston Destination Group (KDG) is committed to hospitality excellence as the portal to inspired visitor experiences in the Kingston 1000 Islands destination. We operate six tourism brands in downtown Kingston, Ontario: Kingston 1000 Islands Cruises / Kingston Trolley Tours / K-Pass / The Helm / Kingston Walks / Waterfront Gifts & Apparel.

As the Digital Marketing Assistant you will contribute to the ongoing efforts of the Marketing team by aiding in promoting these visitor experiences. You will help implement paid ad campaigns (Google, Facebook), maintain company websites, implement, monitor and optimize SEO/SEM strategies, identify and implement re-marketing strategies, and develop our digital brand presence across various content platforms. This role requires strong technical skills, videography/editing skills is also an asset. You may also be required to participate in other office tasks as needed.

Sound interesting? Join our team and discover why Kingston and the 1000 Islands attract visitors from around the world!

Season: The Kingston 1000 Islands Cruises & Trolley Tours operating season begins in April and ends in October.

Qualifications:

• Positive attitude and creative approach.
• Ability to work in a fast-paced, guest-focused environment.
• Strong verbal and written communication skills in English.
• Proficient in MS Office and Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
• Experience in shooting, editing, exporting, and uploading digital photo and video content.
• Experience utilizing and optimizing scheduling tools (e.g. Hootsuite, Sender).
• Knowledge of WordPress or other website content management systems. (Basic understanding of HTML is an asset)
• Experience with Google Ads, Google Analytics, Facebook Ads Manager.
• Knowledge of emerging tools, technologies and software for content development and analytics.
• Recent graduate or currently enrolled in Marketing, Communications, Media, or a related field.

Responsibilities:

• Assist the Marketing Communications Manager with scheduling and optimizing of digital marketing activities.
• Collaborate with Marketing Team to develop, design and schedule creative content across multiple social media platforms and email lists. Use social scheduling/email marketing/listening tools.
• Collaborate with Marketing Team to schedule content for digital ads (Google, Facebook) and traditional advertising (TV, Billboards).
• Shoot, edit, export, and upload digital photo and video content, maintaining an organized media library.
• Use content management systems and integrated software/tools to update website content.
• Utilize digital platforms (e.g. CrowdRiff) to curate, manage, and publish visual content that enhances our digital presence.
• When necessary, assist with office operations.

We look forward to connecting with passionate and enthusiastic people who could be a good fit for our team. If your application and experience align with our vision, we’ll be in touch to arrange next steps.