Sr. Manager Brand and Growth

Creative Niche; Toronto; Hybrid; CAD 110,000 - 150,000; Full time

Job summary

Creative Niche Inc. in Toronto is hiring a Senior Manager, Brand & Growth Marketing to lead the blend of brand strategy and direct-to-consumer growth initiatives.

You will drive acquisition, optimize funnels and manage media across channels in a high-impact role within financial services. You will shape brand strategy, go-to-market and creative direction while partnering with analytics to measure performance, iterate campaigns and forecast outcomes.

Qualifications

• 7+ years in growth, digital, brand or DTC marketing.
• Proven track record in customer acquisition and paid media.
• Experience with attribution, funnel optimization and performance analytics.
• Hands-on with analytics tools such as GA4, Looker Studio, Power BI and SEMrush.
• Strong strategic thinking and stakeholder management.
• Financial services, fintech or online investing experience is an asset.

Responsibilities

• Lead integrated DTC acquisition and growth marketing campaigns.
• Shape brand, go-to-market, media and creative strategy.
• Own acquisition targets, KPIs and paid media performance.
• Optimize conversion funnels and the digital customer journey.
• Drive A/B testing and continuous performance improvement.
• Manage agency partners, budgets and forecasting.
• Turn customer and campaign data into actionable growth strategies.

Skills

Growth marketing

Brand strategy

DTC marketing

Acquisition & paid media

Attribution & analytics

Funnel optimization

Performance analytics

Stakeholder management

Tools

GA4

Looker Studio

Power BI

SEMrush

Job description

Hiring: Senior Manager, Brand & Growth Marketing | Toronto – Hybrid

We’re looking for an experienced Senior Manager, Brand & Growth Marketing to join a growing financial services organization. This is a high-impact opportunity for someone who can bring together brand strategy, performance marketing and customer acquisition to drive measurable growth.

What you’ll be doing:

• Lead integrated DTC acquisition and growth marketing campaigns
• Shape brand, go-to-market, media and creative strategy
• Own acquisition targets, KPIs and paid media performance
• Optimize conversion funnels and the digital customer journey
• Drive A/B testing and continuous performance improvement
• Manage agency partners, budgets and forecasting
• Turn customer and campaign data into actionable growth strategies

What we’re looking for:

• 7+ years across growth, digital, brand and DTC marketing
• Strong track record in customer acquisition and paid media
• Experience with attribution, funnel optimization and performance analytics
• Hands-on familiarity with analytics tools such as GA4, Looker Studio, Power BI and SEMrush
• Strong strategic thinking and stakeholder management skills
• Financial services, fintech or online investing experience is an asset

Artificial Intelligence (AI) Use

At Creative Niche Inc., all hiring decisions are made by qualified recruitment professionals. Automated tools or AI-assisted systems may be used to help screen, assess, or match applicants to open roles. These systems are designed to support, not replace, human judgment.

Equal Opportunity & Experience

Canadian experience is not required for consideration. Equivalent international experience is valued equally.

Vacancy

This role is currently open, and applications are under review.