Digital Fundraising Specialist

Save the Children Canada; Toronto; On-site; CAD 63,323 - 80,295; Full time

Benefits offered by this job

Comprehensive benefits package

Hybrid workplace with remote options

3 weeks annual paid vacation

SAVE Days year-end closure

Personal days and sick leave

Parental leave top‑up

Pension plan contributions

Learning & development opportunities

Employee Assistance Program

Headspace access

Job summary

Save the Children Canada is seeking a Digital Fundraising Specialist in Toronto to drive email and SMS campaigns and strengthen donor journeys. You will collaborate with Marketing, Brand & Communications, and external vendors to optimize digital fundraising revenue and donor retention.

This hybrid role requires 3–5 years in fundraising, strong marketing knowledge, and proficiency in Marketing Cloud Engagement, HTML, and CSS.

Qualifications

• Post-secondary education in a relevant field or equivalent experience.
• 3–5 years of experience in NGO/not‑for‑profit fundraising preferred.
• Advanced knowledge of digital fundraising and marketing; trend awareness in Canadian market.
• Proficient in Marketing Cloud Engagement or similar tools.
• Intermediate HTML & CSS; strong communication and teamwork skills.

Responsibilities

• Develop and implement an annual email and SMS fundraising plan.
• Collaborate on multi‑channel donor journeys and digital communications.
• Set and achieve income and performance targets for digital fundraising.
• Manage relationships with digital vendors for emails, SMS, and campaigns.
• Coordinate with Brand & Communications to include donor impact in journeys.
• Support digital donor acquisition via collaboration with channel managers.
• Create digital communications using existing platforms and new tools.
• Continuously test and optimize campaigns to improve donor experience and ROI.
• Monitor fundraising metrics and budget performance; adjust allocations as needed.

Skills

Digital fundraising

Marketing Cloud Engagement

HTML

CSS

MS Office

Project management

Education

Post‑secondary education in a relevant field

Tools

Marketing Cloud Engagement

Job description

(This position is covered under CUPE Bargaining Unit)

Save the Children believes every child has the right to a future. In Canada and around the world, we do whatever it takes – every day and in times of crisis – to support children to fulfill their rights to a healthy start in life, the opportunity to learn, and protection from harm. With over 100 years of experience, Save the Children is the world’s first and leading independent children’s organization – transforming lives and the future we share.

The Impact You Will Make

Initially reporting to the Director, Growth & Fundraising Strategy*, the Digital Fundraising Specialist will be responsible for delivering email, SMS and potentially other digital campaigns to maximize revenue from existing supporters. This role will also support donor retention and development initiatives, and therefore work to enhance long‑term supporter value, by helping to design and implement digital communications as part of donor journeys and ongoing donor communication programs.

Save the Children Canada is a hybrid workplace based in Toronto Ontario Canada. This recruitment is open to all applicants residing in Ontario.

• From 2027, it is expected that this role will report to the Donor Development Manager.

Responsibilities Include (but Are Not Limited To)

• Develop and implement an annual email and SMS fundraising plans
• Work with colleagues to develop and deliver digital communications as part of multi‑channel donor journeys
• Help set and achieve annual and campaign‑specific income, donor and media performance targets for digital fundraising activities to existing donors
• Manage day‑to‑day relationships with key digital vendors in the delivery of email, SMS and other digital strategies and campaigns
• Collaborate with internal stakeholders and teams to align digital fundraising strategies with broader communications and engagement plans
• Work with the Brand & Communications team to include impact updates to donors as part of donor journeys and communications
• Support digital donor acquisition initiatives through collaboration with channel managers and communications teams, for example welcome and receipt emails for new donors
• Create digital communications using the organisations existing marketing platforms and new fundraising tools
• Continuously test, optimise, and refine digital campaigns to improve donor experience and increase performance.
• Monitor and report on key fundraising metrics, retention rates, and financial performance across digital channels.
• Adjust budget allocations based on campaign performance to maximise ROI and meet financial targets.
• Track digital fundraising expenses, process invoices promptly, and proactively flag potential budget issues.
• Coordinate activities to avoid duplication, maximise impact, and ensure brand alignment.

Qualifications Include (but Are Not Limited To)

• Post‑secondary education in a relevant field or equivalent experience
• Minimum 3‑5 years of experience. Experience in International Development, Non‑Governmental Organization (NGO/INGO), or other not‑for‑profit sectors is preferred.
• Advanced knowledge of in digital fundraising and marketing, and familiarity with trends in the Canadian market.
• Demonstrated proficiency in Marketing Cloud Engagement or other similar digital marketing
• Intermediate proficiency in HTML & CSS
• Advanced communication, interpersonal, and teamwork skills for diverse audiences to build strong working relationships across cultural and organisational settings, both internally and externally. French/Spanish/Arabic language skills is an asset.
• Demonstrated project management experience for task execution of assigned objectives supported by proficiency with MS Office tools and relevant technologies. Ability to work under pressure within tight timelines to achieve SCC objectives.
• Displays analytical and problem‑solving skills to support initiatives with demonstrated adaptability to support change management for successful task implementation.
• Applies judgement and make sound decisions that are accountable, justifiable, and in adherence to policies and procedures.
• Considers organisational strategy and thinks creatively to support innovative initiatives and collaborations that deliver benefits for the children and families we serve.
• Ability to occasionally travel locally, nationally and internationally (less than 10%) as required.

What We Offer

The salary range for this position is union band 5 between $63,323.32 - $80,295.12 CAD depending on skills and experience. In addition to this, our employees will have the following package of additional benefits:

• Comprehensive benefits package for you and your dependents available three months after employment start date. Coordinated benefits for your partner paid by Save the Children Canada.
• Hybrid workplace including opportunities to work remotely and flexible work hours to support employee wellbeing and work life balance.
• 3 weeks of annual paid vacation.
• In addition to annual leave, we offer an end of year office closure December 25- January 1 (SAVE Days) so we can all recharge simultaneously.
• 5 paid personal days.
• 10 paid sick leave days.
• Parental leave top‑up.
• Employer contributions to group pension plan. Access to help save for a first home through the pension provider.
• Learning and development opportunities and specialised training including professional development time.
• Confidential Employee Assistance Program services available to you and your dependents from your first day of employment.
• Organisation‑wide membership access to Headspace.

It is our individual and collective responsibility to ensure all children are protected from deliberate or unintentional acts that lead to the risk of, or actual, harm caused by our employees. Each employee shall be aware that there may be additional vulnerabilities facing children associated with their age, socio‑economic background, disability, gender, racial heritage, religious belief, identity, sexual orientation or identity, and is committed to ensuring this does not form barriers to effective safeguarding.

Each employee is committed to fostering and sustaining a safe environment through proactive, accessible, and effective approaches that seek to prevent and respond to any harm to the children including but not limited to sexual exploitation and abuse. SCC and all its employees will take all reasonable steps to make itself safe, both as an organisation and in the conduct of all aspects of its day‑to‑day operations of emergency, humanitarian, developmental, policy, campaigning and administrative work.

SCC supports and acts in compliance with the Human Rights Code. SCC is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). Providing an accessible and barrier‑free environment is a shared effort, and as an organisation, SCC is committed to working with the necessary parties to make accessibility for all a reality. If you require an accommodation during any stage of the recruitment or employment process, please notify People & Culture at [e-mail]

This job opportunity is to fill an existing vacancy.

This recruitment process may involve the use of AI‑enabled or automated tools within ADP Workforce Now to help manage job postings and application workflows. These tools may assist with tasks such as organising applicant information, identifying potential matches based on job‑related qualifications, or supporting communication and scheduling.

All hiring decisions are made by our People & Culture team and hiring managers. No automated tool makes final decisions about your candidacy. If at any point you have questions about how your information is used, please contact our team at [e-mail]