Marketing Manager, Products and Programs

Canadian Inclusion; Canada; Hybrid; CAD 83,000 - 93,000; Full time

Benefits offered by this job

Health coverage and dental premiums

RRSP matching

3 weeks vacation

Personal days and Wish hours

Hybrid work environment

Wellness program

Training opportunities

Employee events

Job summary

Make-A-Wish Canada invites applications for a Marketing Manager, Products & Programs. This role leads select mass fundraising initiatives and guides integrated marketing plans to support corporate, community, legacy, tribute and alumni programs. You will serve internal partners and run data-informed campaigns to drive revenue growth.

The position is full-time, hybrid, based anywhere in Canada, with a hiring range of $83,000-$93,300.

Qualifications

• Post-secondary education in business, marketing, communications, fundraising, or equivalent.
• 5 years of progressive experience in integrated marketing and advertising, with nonprofit and peer-to-peer fundraising a plus.
• Bilingualism (French and English) is a strong asset.
• Experience in people leadership or leading cross-functional teams and vendors/agencies.
• Strong strategic planning and revenue growth capabilities.
• Service-minded individual who values collaboration and flawless execution.
• A clear Criminal Background Check will be required.

Responsibilities

• Serve as the primary point of contact for corporate partner program marketing requests, partnering with the Corporate team to develop and execute marketing and communications initiatives.
• Partner with the Community Partnerships team to develop and execute marketing and communications initiatives, including promoting across provinces to attract new business and support event promotion.
• Lead the strategy, execution, and reporting for the sweepstakes program, with responsibility for achieving the program's revenue target of $200K by FY28.
• Develop and execute strategies to strengthen relationships with funeral homes and grow revenue in this area, including promotion and mailing programs.
• Partner with the Legacy Giving team to develop and execute marketing and communications plans and initiatives.
• Support the development and execution of the Alumni stewardship and fundraising program.
• Develop and execute strategies to maintain and grow relationships with external partners through which donors give to Make-A-Wish Canada, including ongoing reporting and performance tracking.
• Respond to and support miscellaneous marketing and communications needs as required.

Skills

Marketing strategy

Leadership

Bilingual: English/French

Cross-functional teamwork

Strategic planning

Nonprofit fundraising

Customer service mindset

Education

Post-secondary education in business/marketing

Job description

Marketing Manager, Products and Programs (Marketing)

"The best prescription I've ever given is a wish."

-Dr. Jeremy Friedman, Associate Paediatrician-in-Chief, SickKids Hospital & Medical Advisor for Make-A-Wish Canada

WHAT IS YOUR BIGGEST WISH?

Wishes Are Medicine - a vital part of a child's treatment journey that helps restore strength, hope, and resilience. For over 40 years, we've granted more than 40,000 wishes. Research shows that prescribed wishes can improve commitment to treatment, reduce emergency room visits by half, and deliver lasting health benefits.

Recognized as a Great Place to Work since 2023, we've also been named one of the Best Workplaces Led by Women (2025) and one of the Top 100 Best Workplaces for Giving Back (2024).

Do you want to be part of an organization that is child-focused, values employee experience and is an inspiring workplace? If so, Make-A-Wish Canada is for you!

WHAT'S IN IT FOR YOU?

• Meaningful opportunities to make an impact and change the lives of children with critical illnesses within your community and across Canada
• A collaborative team environment with a rewarding employment experience where you feel valued and inspired
• An attractive compensation package that includes group health and dental premiums fully covered by the Foundation and RRSP contribution matching.
• Annual vacation starting at three weeks and additional paid leaves such as personal days and Wish hours
• Work/life balance and flexibility, including a hybrid working environment
• Employee Wellness Program and other corporate discounts
• Continuous learning, development and internal training opportunities
• Fun employee activities, contests, and more!

WHERE YOU COME IN

We are looking for a Marketing Manager, Products & Programs to join our team at Make-A-Wish Canada. Reporting to the Digital Marketing Director, in this role, you will lead select mass fundraising initiatives and play a key role in the integrated strategy and execution of plans in support of the corporate, community, legacy, tribute and alumni programs. This role focuses on delivering service to our internal partners as well as data-informed campaigns to support revenue growth.

This role can be based anywhere in Canada and is a full-time, hybrid, permanent position. The hiring range for this role is $83,000-$93,300.

WHAT YOU WILL DO

• Serve as the primary point of contact for corporate partner program marketing requests, partnering with the Corporate team to develop and execute marketing and communications initiatives.
• Partner with the Community Partnerships team to develop and execute marketing and communications initiatives, including promoting initiatives across provinces to attract new business and support event promotion.
• Lead the strategy, execution, and reporting for the sweepstakes program, with responsibility for achieving the program's revenue target of $200K by FY28.
• Develop and execute strategies to strengthen relationships with funeral homes and grow revenue in this area, including promotion and mailing programs.
• Partner with the Legacy Giving team to develop and execute marketing and communications plans and initiatives.
• Support the development and execution of the Alumni stewardship and fundraising program.
• Develop and execute strategies to maintain and grow relationships with external partners through which donors give to Make-A-Wish Canada, including ongoing reporting and performance tracking.
• Respond to and support miscellaneous marketing and communications needs as required.

WHAT YOU BRING

• Post-secondary education in business, marketing, communications, fundraising, or equivalent combination of training, education and work experience.
• 5 years of progressive experience in integrated marketing and advertising, with experience in non-profits and peer-to-peer fundraising events a plus.
• Bilingualism (French and English) is a strong asset.
• Experience in people leadership or leading cross-functional teams and vendors/agencies.
• Strong strategic planning and revenue growth capabilities.
• Service-minded individual who values collaboration and flawless execution.
• A clear Criminal Background Check will be required.

YOUR WORK ENVIRONMENT

• Hybrid work model, with 2 days in-office per week and 3 days remote.

Physical/Mental Effort

• Working with multiple demands and changing priorities. Long periods of looking at numbers, data and reports.

Make-A-Wish Canada provides equal opportunity in employment and encourages applications from all qualified candidates. Reasonable accommodations due to disability are available on request at any stage of the hiring process.

Our Commitment to IDEA

Make-A-Wish Canada is committed to Inclusion, Diversity, Equity, and Access (IDEA). We believe that it is essential to our mission that we build a diverse, balanced, and vibrant workforce that reflects the diversity of the communities we serve and seek to serve. Research has shown that candidates from underrepresented groups often only apply when they feel 100% qualified. Therefore, we ask that even if you do not see yourself fully reflected in every job requirement listed on this posting, to still apply.

Recruitment process

Once the posting closes and applications are reviewed, we will contact our shortlisted candidates. Our typical process includes a phone screen, one or two interviews, and reference checking, followed by an offer and a criminal background check for the successful candidate.

We would like to thank all applicants for their interest in working with us!

JOIN OUR ONLINE COMMUNITY

For more information on how you can support Make-A-WishCanada or get involved please visit our website at makeawish.ca .