Digital Content Support Specialist - Web and Email

Publicis Groupe ANZ; Toronto; Hybrid; CAD 65,000 - 75,000; Full time

Job summary

Publicis Canada is seeking a digital content support specialist to partner with marketing teams to plan, create, and deliver content for web and email marketing. This full-time role is based in Toronto and supports content strategy aligned to brand KPIs.

You will contribute to content ideation, writing, production, and optimization, coordinating with stakeholders and internal teams to ensure timely delivery and consistent brand voice across channels.

Qualifications

• 1-3 years of experience in a similar role
• Exceptional writing skills with a keen eye for grammar, punctuation, and style
• Adapt writing style to blog posts, website copy and email content
• General understanding of digital marketing concepts and strategies
• Strong research skills to gather information from diverse sources
• Experience in Office 365 and Canva are a must
• Familiarity with CMS platforms like WordPress, Drupal, ContentStack or Cloudinary

Responsibilities

• Identify and gather content for web and email channels in alignment with the brand KPIs
• Ensure content is delivered on time and aligned to brand tone and personality
• Support with conceptualization, design, writing, production, and delivery of written, graphic, and video content
• Consult playbooks and existing strategies to align content to KPIs
• Make edits and updates to webpages pre- and post-events
• Brief web analysts on page performance metrics and optimize as needed
• Assist with content roadmap management (calendarization of content across web, email, social)
• Attend team meetings to coordinate efforts and support team goals
• Collaborate with stakeholders inside and outside marketing, liaising with all levels of seniority

Skills

Writing skills

Editing

Digital marketing concepts

Research skills

Cross-functional collaboration

Time management

Education

Bachelor's or higher in Communications/Advertising/Media Studies

Tools

Office 365

Canva

WordPress

Drupal

ContentStack

Cloudinary

Job description

Company description

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations.The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency's social club, hosting events as wide reaching as Curling, Trivia Nights and more.

Overview

As a digital content support specialist your job is to partner with various marketing team functions to support the strategy, ideation, and execution of content for the web and email marketing channels. This is a full-time, permanent position based out of one of our client's offices.

Responsibilities

• Identify and gather content for web and email channels in alignment with the brands KPIs
• Ensure content is delivered on time and aligned to brand tone and personality.
• Support with conceptualization, design, writing, production, and delivery of written, graphic, and video content aligned to broader marketing objectives.
• Consulting against playbooks and existing strategies to align content to KPIs.
• Make edits and updates to webpages pre- and post-events, or as information and seasons change.
• Brief web analysts on page performance metrics and make optimizations as recommended.
• Support with content roadmap management (calendarization of content between web, email and social).
• Attend team and project meetings to ensure coordination of efforts and contribute to the success of team goals.
• Collaborate with key stakeholders inside and outside of the marketing team and liaise independently with people from all levels of seniority.

Qualifications

Our successful candidate will possess some of the following attributes below. This is just a starting point - if you feel you don't meet the suggested experience and/or skills, we still encourage you to apply!

• 1-3 years of experience in a similar role
• Exceptional writing skills with a keen eye for grammar, punctuation, and style
• Ability to adapt writing style to various formats, such as blog posts, website copy, and email content
• General understanding of digital marketing concepts and strategies
• Strong research skills to gather information from diverse sources and create engaging, informative content
• Experience in Office 365 and Canva are a must.
• Bonus: Proficiency in SEO principles and best practices. Familiarity with content management systems (CMS) like WordPress or Drupal or ContentStack or Cloudinary

Who you are:

• A keen interest with in digital marketing, web and email
• Bachelor's and/or post-graduate degree in Communications, Advertising, Media Studies or a related field
• Experience in running digital advertising campaigns
• Experience in email marketing
• Experience leading complex and highly strategic digital engagements
• Strong proficiency in social platforms (Facebook, Twitter, YouTube, Instagram, TikTok, Tumblr, WhatsApp and Snapchat, etc..., effective measurement frameworks for social programs
• Passionately committed to collaboration and is a dynamic team player
• Excellent cross-functional leadership, presentation, and communication skills
• Shows strong initiative as an entrepreneurial thinker taking independent actions and calculated risks
• Superior time management and organizational abilities, attention to detail, and ability to work in a fast-paced environment
• Strong interpersonal abilities to effectively manage all internal and external relationships, vendors and partners

Additional Information

Salary

Transparency matters to us. The salary range for this position is CAD $65,000 - CAD $75,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.