Digital Content Specialist: Web & Email Marketing

Publicis Groupe; Toronto; Hybrid; CAD 65,000 - 75,000; Full time

Job summary

Publicis Canada seeks a Digital Content Support Specialist to partner with marketing teams, driving content strategy and execution for web and email channels.

This full-time role is based at one of our client offices, contributing to content production and delivery aligned with brand KPIs. The ideal candidate brings 1–3 years' experience, strong writing, and a solid grasp of digital marketing concepts.

Qualifications

• 1-3 years of experience in a similar role.
• Exceptional writing skills with a keen eye for grammar, punctuation, and style.
• Ability to adapt writing style to various formats, such as blog posts, website copy, and email content.
• General understanding of digital marketing concepts and strategies.
• Strong research skills to gather information from diverse sources and create engaging, informative content.
• Experience in Office 365 and Canva are a must.
• Bonus: Proficiency in SEO principles and best practices. Familiarity with content management systems (CMS) like WordPress or Drupal or ContentStack or Cloudinary

Responsibilities

• Identify and gather content for web and email channels in alignment with the brands KPIs
• Ensure content is delivered on time and aligned to brand tone and personality.
• Support with conceptualization, design, writing, production, and delivery of written, graphic, and video content aligned to broader marketing objectives.
• Consulting against playbooks and existing strategies to align content to KPIs.
• Make edits and updates to webpages pre- and post-events, or as information and seasons change.
• Brief web analysts on page performance metrics and make optimizations as recommended.
• Support with content roadmap management (calendarization of content between web, email and social).
• Attend team and project meetings to ensure coordination of efforts and contribute to the success of team goals.
• Collaborate with key stakeholders inside and outside of the marketing team and liaise independently with people from all levels of seniority.

Skills

Writing skills

Digital marketing concepts

Research skills

Email marketing

Social platforms

SEO principles

Content CMS familiarity

Education

Bachelor's or higher in Communications/Advertising/Media Studies

Tools

Office 365

Canva

WordPress

Drupal

ContentStack

Cloudinary

Job description

Publicis Canada seeks a Digital Content Support Specialist to partner with marketing teams, driving content strategy and execution for web and email channels.

This full-time role is based at one of our client offices, contributing to content production and delivery aligned with brand KPIs. The ideal candidate brings 1–3 years' experience, strong writing, and a solid grasp of digital marketing concepts.