Digital Content Strategist - Web & Media

University of Toronto; Toronto; On-site; CAD 80,000 - 102,000; Full time

Job description

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Date Posted: 09/28/2026
Req ID: 50331
Faculty/Division: Office of the Vice President, Communications
Department: Office of the Vice President, Communications
Campus:St. George (Downtown Toronto)
Position Number: 00041671
Existing Vacancy: Yes

Description

About us

University of Toronto Communications is dedicated to promoting, enhancing, and protecting the U of T’s reputation through broader stakeholder engagement with the University’s mission, both internally and externally. Our award-winning team consists of best-in-class experts in media relations, news and magazine writing, video production, social media, digital design and development, communications planning, and brand marketing.

Your opportunity

The University of Toronto Communications team is looking for a dynamic, innovative digital media professional to join us. Our team is a highly collaborative group of Communications professionals, driven to find new and creative ways to reach our audiences. We bring the U of T story to life, every day. We are looking for a talented Web Content Coordinator to join the team.

In this role you will contribute to the implementation of an integrated digital media strategy for the University. You should have extensive experience creating compelling digital media content, building engaging and relevant digital media campaigns. This role requires a collaborative communicator with the ability to build strong relationships with stakeholders and partners. You should have expert level understanding of digital media best practices and various platforms. We are a data-driven team, so a thorough understating of digital media analytics is critical. If you are interested in working with an iconic Canadian brand, are excited at the prospect of being a part of a purpose-driven organization with a social conscience, and thrive in a fast paced, team environment, this might be the perfect opportunity for you. Innovative, convention-challenging, agile creatives are asked to apply!

Your responsibilities will include

• Liaising with colleagues across the University to ensure consistent and/or integrated messaging
• Tracking and monitoring digital media communication activities
• Analyzing and recommending options for the development of visual expression/layout of digital assets
• Maintaining information on digital platforms
• Advising others on website design and content
• Advising on strategies to align digital media with marketing/communication objectives
• Coordinating digital media updates and ensuring technical issues are resolved

Qualifications

Essential Qualifications

• Bachelor's Degree or acceptable combination of equivalent experience.
• Minimum four years' experience implementing integrated multi-channel digital media strategies that drive strategic business objectives with demonstrated experience in creating content that meets best practices for digital content design
• Applicants are expected to show evidence of commitment to equity, diversity, inclusion, and the promotion of a respectful and collegial learning and working environment
• Demonstrated experience creating innovative digital media marketing solutions
• Demonstrated experience balancing competing priorities and multiple projects concurrently and within tight timelines
• Comprehensive understanding of Google Analytics and other ROI tracking tools
• Strong working knowledge of content management systems such as Drupal, Wordpress, Joomla, etc.
• Strong working knowledge of Adobe Creative Suite, Canva, and MSOffice
• Well-informed on industry best practices and trends in digital communications
• Deep knowledge of digital media platforms, digital marketing and audience segmentation principles, practices and techniques to successfully expand online audiences
• Thorough understanding of SEO and its function in driving content strategy
• Well-informed on digital applicable copyright, access and privacy laws
• Working knowledge of accessibility principles and use of scanning tools such as WAVE Evaluation
• Superior communication skills, both written and oral

To be successful in this role you will be

NOTE: This is a six (6) month term position. Secondments are welcome.

Closing Date: 10/07/2026, 11:59PM ET
Employee Group: USW
Appointment Type: Budget - Term
Schedule: Full-Time NOTE: This is a six (6) month term position. Secondments are welcome.

Pay Scale Group & Hiring Zone:
USW Pay Band 11 -- $79,640 with an annual step progression to a maximum of $101,845. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations
Divisional HR Office Email:

Lived Experience Statement

Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.

Job descriptions are available upon request for internal applicants.

Diversity Statement

The University of Toronto embraces Diversity and is building aculture of belonging that increases our capacity to effectivelyaddress and serve the interests of our global community. Westrongly encourage applications from Indigenous Peoples,Black and racialized persons, women, persons withdisabilities, and people of diverse sexual and gender identities.We value applicants who have demonstrated a commitment toequity, diversity and inclusion and recognize that diverseperspectives, experiences, and expertise are essential tostrengthening our academic mission.
As part of your application, you will be asked to complete a brief Diversity Survey. This survey is voluntary. Any information directly related to you is confidential and cannot be accessed by search committees or human resources staff. Results will be aggregated for institutional planning purposes. For more information, please see http://uoft.me/UP .

Accessibility Statement

The University strives to be an equitable and inclusive community, and proactively seeks to increase diversity among its community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our academic mission.
The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.
If you require any accommodations at any point during the application and hiring process, please contact [e-mail] .