Digital Content Specialist

The Home Depot; Toronto; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

A leading company seeks a Digital Content Specialist to manage and enhance digital content on product pages. The role involves collaborating with teams to ensure high-quality content, analyzing data for improvements, and maintaining stakeholder relationships. Ideal candidates will have a degree in a related field and 1-3 years of ecommerce experience. This hybrid position offers flexibility while contributing to a dynamic team focused on customer engagement.

Qualifications

• 1 - 3 years of relevant ecommerce or marketing experience.
• Experience with Content Management Systems and processes.

Responsibilities

• Manage digital content on product information pages.
• Execute content enrichment tasks and maintain content standards.
• Support internal business partners on PIP content.

Skills

Analytical Skills

Interpersonal Skills

Problem-Solving

Data Analysis

Education

University/College degree in a related area

Tools

Looker

Tableau

Adobe Analytics

Air Table

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Overview:

The Digital Content Specialist is primarily responsible for managing digital content on the product information pages (PIP) for The Home Depot Canada. This broadly includes maintaining digital content governance, executing enrichment changes, managing Super SKU (SSKU) functionality and support our ratings and reviews program. Our core objective is to ensure our customers receive a consistent experience while navigating our PIPs to build their trust and complete their purchase on Homedepot.ca or in stores. The Digital Content Specialist will utilize industry expertise and ecommerce data to set PIP content standards, provide content health reporting and insights, execute content improvement projects, and provide support for internal business partners on PIP content. Additionally, the role includes responsibilities to maintain Super SKU (SSKU) data, which involves managing colour and sizing options on the website to ensure accurate and up-to-date product variations as well as overseeing ratings and reviews to enhance customer engagement and satisfaction.

Key Responsibilities:

Digital Content Enrichment Support

• Work with internal teams to maintain and update overall content standards based on industry benchmarks and ecommerce data
• Execute on content enrichment tasks including product name updates, media uploads, marketing copy, etc. in PIM tool
• Maintain and execute SSKU data tasks including creating product groupings, category definition mapping, data maintenance
• Troubleshoot and support both internal and external partners on ratings and reviews inquiries
• Meet with internal stakeholders to provide digital content expertise to make impactful recommendations or solve problems
• Proactively suggest ideas for new content based on customer research trends
• Conduct routine PIP reviews across Homedepot.ca to ensure adherence to content standards
• Participate in project briefings, and collaborate with internal teams to collect assets and requirements for any special projects

Stakeholder management

• Maintain strong relationships with key stakeholders, both internal and external
• Understand and empathize with stakeholder needs and expectations
• Resolve complex issues and facilitate effective communication across teams
• Lead collaborative efforts to drive value and remove obstacles
• Support office hours and lead presentations on department objectives and goals

Delivery & Execution

• Hands-on execution of Digital Content Enrichment projects and initiatives
• Works with cross functional teams to meet deliverables
• Can extract and share business KPIs for the program
• Pivots in response to challenges and observations and communicates this accordingly and urgently to stakeholders

Competencies:

• Drives Results
• Customer Focus
• Communicates Effectively
• Collaborates

Skills:

• Strong analytical, influential, interpersonal skills
• High attention to detail and organizational skills
• Problem-solving and critical thinking skills
• Data Analysis

Direct Manager/Direct Reports:

• Reports to Manager of Ecomm Product Enrichment

Travel Requirements:

• Limited

Physical Requirements:

• Extended Sitting
• Repetitive Tasks

Hybrid Work:

• 4 days in office
• 1 day at home

Working Conditions:

• Working in an office setting: computer work, camera on virtual meetings

Minimum Education:

• University/College degree in a related area of study, or equivalent experience

Minimum Years of Work Experience:

• 1 - 3 years of relevant ecommerce, marketing or other related experience

Minimum Leadership Experience:

• None

Certifications:

• None

Other Requirements/Assets:

• Experience working with data – Looker, Tableau, Adobe Analytics
• Experience with project management tools, such as Air Table, and methodologies an asset
• Understanding of PIM systems and online article hierarchy
• Experience with Content Management Systems and processes in a digital space is an asset
• Experience writing/editing for digital channels (web, email, mobile, applications) is a strong asset
• Bilingual (English/French) will be considered an asset
• Knowledge of industry best-practices