Content Marketing Specialist (Term)

Triple E Recreational Vehicles; Winkler; On-site; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Remote work options

Job summary

Triple E Canada Ltd. is seeking a Content Marketing Specialist to join a collaborative marketing team. You will craft strategic content, manage social media channels, and support campaigns across websites, blogs, newsletters, and influencer initiatives.

The role requires a 5+ year track record in content marketing and strong editorial skills. The position is based in Winkler, MB, with openness to remote work options.

Qualifications

• Degree/diploma in Communications, Graphic Design, Marketing, Business or equivalent.
• Past experience producing content for the web and social media with a strong portfolio.
• Experience in the digital communication space with extensive knowledge of social media platforms and demonstrated digital strategic planning skills.
• Graphic design skills including working knowledge of Adobe Creative Suite and other current technologies used for creative work.
• Working knowledge of online paid media channels including Google Adwords and Facebook Advertising.
• Strong analytical skills with a working knowledge of Google Analytics, Google Adwords and various social media analytics platforms (Facebook, Instagram, Twitter, etc.).
• Strong communication skills – written and verbal.
• Strong research skills and attention to detail.
• Keen eye for clean design and visual layout.
• Independent and well organized with strong project management skills and ability to multitask.
• Outgoing personality with a passion for people and developing communities.
• Ability to prioritize, manage deadlines, and make decisions under pressure.
• Photography/video skills a plus.
• Wordpress writing skills a plus.

Responsibilities

• Creating strategic marketing content to support brand and campaigns.
• Researching and writing content pieces such as blog posts and social media content to drive traffic and brand awareness.
• Developing consistent messaging for the company’s websites and marketing campaigns.
• Writing press releases and other materials including email newsletters and reports.
• Proofreading and editing, working with influencer content writers.
• Distribute content to educate and entertain audience and support marketing goals.
• Manage and grow online communities and social profiles.
• Plan and execute a yearly social media strategy and post schedule.
• Develop content for Mailchimp campaigns for the public, owners, dealers, and employees.

Skills

Copywriting

Content marketing

Social media

Advertising

Blogging

Community building

Detail-oriented

Eager to learn

Teamwork

Communication

Analytics

Photography

Video

WordPress

Google Analytics

Google Ads

Facebook Ads

Adobe Suite

Education

Bachelor's degree

Tools

Adobe Creative Suite

Google Analytics

Google Ads

Facebook Ads

WordPress

Social media tools

Job description

Triple E Canada Ltd. is looking for a Content Marketing Specialist. You have a unique opportunity to work with a dynamic, highly collaborative creative team and impact a premium travel brand. We are a 60+ year family-owned manufacturing business. Leisure Travel Vans is a premium motorhome brand and has been featured on AdWeek, Business Insider, Forbes, Product Hunt, MSN, and The Next Web. Lode King Industries is an innovative and well-known commercial highway transport trailer manufacturer.

First and foremost, your copywriting and content creation skills are top-notch. You have a proven track record with ideally 5+ years experience working in a content based position. You will be creating and curating strategic content, working in a variety of areas including marketing content, social media, advertising, blog posts, and community development. You're obsessed with detail, resourceful, eager to learn, proactive and you bring energy to content marketing projects. As an integral part of our marketing team, you will be collaborating with team members and reporting to our Marketing Manager.

What you'll do

• Creating strategic marketing content
• Researching and writing content pieces such as blog posts and social media content that helps drive targeted traffic, increases conversation, and creates brand awareness
• Developing consistent messaging for the company’s websites and marketing campaigns
• Writing press releases and other company materials, including email newsletters and company reports
• Detailed proofreading and editing, working closely with our influencer content writing team
• Helping distribute content that educates and entertains our audience as well as supports marketing goals
• Managing and growing our online communities
• Build and manage the company’s social media profiles and presence including Facebook, Twitter, LinkedIn, Instagram, and other channels
• Plan and execute a yearly social media strategy and post schedule
• Develop written and graphic content for social media
• Develop and write content for Mailchimp campaigns for the public, owners, dealers, as well as employees (working closely with our HR department)
• Develop and grow the company’s influencer initiatives and community
• Be the eyes and ears of the company by monitoring online conversation about our company, our competitors, and the industry
• Explore new ways to engage and identify new social networks to reach our target audience and engage in conversations with them
• Stay up-to-date on new social media tools and best practices; monitor and learn from competitors and other social media leaders
• Find new content marketing opportunities to grow our company’s fanbase by adding value to their lives
• Managing advertising campaigns
• Manage paid media campaigns on social networks including Facebook, Instagram and Twitter

Experience & Skills:

• Degree/diploma in Communications, Graphic Design, Marketing, Business or equivalent
• Past experience producing content for the web and social media with a strong portfolio
• Experience in the digital communication space with extensive knowledge of social media platforms and demonstrated digital strategic planning skills
• Graphic design skills including working knowledge of Adobe Creative Suite and other current technologies used for creative work
• Working knowledge of online paid media channels including Google Adwords and Facebook Advertising
• Strong analytical skills with a working knowledge of Google Analytics, Google Adwords and various social media analytics platforms (Facebook, Instagram, Twitter, etc.)
• Strong communication skills – written and verbal
• Strong research skills and attention to detail
• Keen eye for clean design and visual layout
• Independent and well organized with strong project management skills and ability to multitask
• Outgoing personality with a passion for people and developing communities
• Ability to prioritize, manage deadlines, and make decisions under pressure
• Photography/video skills a plus
• Wordpress writing skills a plus

The position is a term role based out of our office in Winkler, MB. We’re open to discussing remote opportunities. Compensation is based on experience.

Learn more about our companies at www.leisurevans.com and www.lodeking.com.

Triple E RV welcomes applications from people with disabilities. Accommodations are available upon request during the recruitment process, ensuring a barrier-free experience.

Travel Required

No .

Qualifications

Education

Preferred

Bachelor's degree or better in Marketing or related field.