Digital Content & Social Media Manager

Wunderman Thompson; Vancouver; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

A leading creative agency seeks a Digital Content & Social Media Manager in Vancouver to drive engagement and content strategy through platforms like YouTube and social media. You will leverage insights to enhance brand visibility and connect with audiences meaningfully, leading a dynamic team in a hybrid work environment.

Benefits

Hybrid work environment

Opportunities for professional development

Qualifications

• 5+ years of experience in digital content management or social media.
• Proven experience writing compelling creative briefs.
• Strong strategic thinking and leadership in social media campaigns.

Responsibilities

• Lead digital content strategies across platforms.
• Manage YouTube channel and develop content briefs.
• Analyze performance and provide insights for improvement.

Skills

Digital Content Management

Social Media Strategy

Project Management

Data Analysis

Community Engagement

Tools

Content Management Systems (CMS)

Social Media Management Tools

Job description

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

.

Digital Content & Social Media Manager

Are you a digital content powerhouse with a passion for social media and a knack for driving engagement? Do you thrive on transforming data into actionable strategies and leading content initiatives across diverse platforms? VML is seeking a talented and strategic Digital Content & Social Media Manager to lead and execute our digital content strategies across key platforms like YouTube, blogs, and various social media channels. This role is a dynamic blend of strategic planning, hands-on execution, content development, publishing, and performance analysis, all aimed at driving audience engagement and enhancing brand visibility. If you're ready to make a significant impact on our digital presence and connect with our audiences in meaningful ways, we want to hear from you!

What You'll Do

• YouTube Strategy & Growth:Take ownership of our YouTube channel, leading its strategic reorganization and reset to align with brand goals and drive audience growth targets.
• Content Strategy & Briefing:Develop comprehensive monthly content briefs for 35+ posts, leveraging social insights, platform trends, and audience-specific data for each handle.
• Performance & Insights:Collaborate closely with analytics teams to interpret data, apply qualitative insights, and contribute to robust monthly performance reports.
• Executive Social Support:Provide expert management for executive-level social media activity, including strategic retweeting, engagement, and content amplification.
• Content Calendar Management:Maintain and meticulously update the content calendar, ensuring timely and strategic publishing across all digital platforms.
• Publishing & Scheduling:Execute seamless publishing workflows across social media and blog platforms, ensuring accuracy, brand consistency, and timeliness.
• Creative Asset Coordination:Manage creative handoffs efficiently, ensuring all assets meet platform specifications, brand standards, and creative vision.
• Blog Management:Lead the weekly blog content schedule, including writing compelling content, optimizing for SEO, preparing imagery, staging, and publishing 5-7 posts/month with a focus on the tech community.
• Community Engagement:Actively monitor and manage community interactions, fostering fan engagement, responding to audience feedback, and building brand loyalty.

What You'll Need

• 5+ years of experience in digital content management, social media strategy, or a related field.
• Proven ability to write compelling, actionable, and insightful creative briefs that effectively guide content development and campaign execution.
• Strong strategic thinking and demonstrated leadership in developing and executing successful social media campaigns that align with brand objectives and audience behavior.
• Expertise in translating complex data and insights into clear, strategic direction for content and platform growth.
• Deep understanding of current social media platforms (e.g., YouTube, LinkedIn, X, Instagram, Facebook, TikTok) and their respective best practices.
• Experience with content management systems (CMS) and social media management tools.
• Excellent written and verbal communication skills, with a keen eye for detail and brand voice.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• A proactive, collaborative, and results-oriented mindset.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn,and X .

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through ourRecruitment Privacy Policy. California residents should read ourCalifornia Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.