Digital Content Marketing Executive

Climate X; Vancouver; On-site; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Monthly training & conference budget

Pension contribution scheme

25 days holiday plus Bank Holidays

Cycle to work scheme

Enhanced maternity and paternity

Dog friendly office

Job summary

Climate X in Vancouver is looking for a Digital Marketing Specialist to enhance climate resilience narratives for institutional audiences, including asset managers and investment banks. You will translate complex concepts into clear, value-driven content and manage writers to ensure branding standards. The role offers a hybrid work model with a strong focus on professional growth and well-being.

Benefits include a monthly training budget, pension contributions, and 25 days holiday, along with additional perks for a supportive work environment.

Qualifications

• Experience in fintech, financial services, enterprise SaaS, or adjacent domains.
• Comfortable collaborating with subject matter experts.

Responsibilities

• Translate complex climate risk concepts into structured narratives.
• Produce and optimise funnel content for qualified lead generation.
• Partner with Product Marketing to clarify product messaging.
• Manage external writers and maintain editorial quality.
• Apply SEO fundamentals and manage content performance.

Skills

Outstanding writing, editing, and proofreading skills

Proven experience producing B2B content for institutional audiences

Strong ability to translate complex material into clear narratives

Experience managing writers or contributors

Commercial mindset supporting pipeline and product marketing

Education

Degree in English, Journalism, Communications, or similar

Job description

Role purpose

This role is the digital marketing conduit, delivering our content needs between the business and the market, as well as to affiliates (journalists and strategic partners).

We’ll want you to be able to extract complex climate resilience narratives from internal teams, translate them into clear, value-driven, credible content for enterprise audiences, and help convert that clarity into qualified demand. You will also manage and elevate work produced by external writers, ensuring every asset meets Climate X standards for scientific defensibility, tone, and commercial relevance.

Your primary audiences are institutional: asset managers, REITs, and investment banking (plus adjacent risk and portfolio teams).

What you will do

1) Narrative translation for institutional buyers

• Break down complex climate risk concepts into structured narratives that make sense to investment and risk audiences.
• Turn technical inputs into decision-ready content: explainers, frameworks, use cases, and point of view pieces.
• Maintain scientific integrity while improving accessibility and persuasion for professional readers.

2) Lead generation and conversion support

• Produce and optimise funnel content that supports qualified lead generation: landing pages, gated assets, email sequences, product pages, and campaign copy.
• Align content to buyer intent and objections for asset managers, REITs, and investment banking teams, improving conversion and reducing friction.
• Work with the team to build content systems that compound: one core narrative, multiple formats, repeated exposure.

3) Product marketing enablement

• Partner with Product Marketing to turn product truth into market clarity: messaging, positioning, web copy, and enablement collateral.
• Support launches and product updates with cohesive content packs that Sales can use immediately.
• Capture feedback from Sales and customers and feed it back into messaging and content priorities.

4) Manage writers and editorial quality

• Brief, manage, and edit external writers and contributors, improving structure, flow, and technical accuracy.
• Set expectations and workflows so writers deliver usable drafts with fewer iterations.
• Own editorial QA across marketing outputs: proofreading, tone, consistency, terminology, and factual accuracy.
• Maintain a practical style guide and content standards that others can follow.

5) Distribution and performance

• Publish and manage content across website, email, and social in collaboration with the team.
• Apply strong SEO fundamentals: search intent, keyword mapping, internal linking, metadata, and content refreshes.
• Use analytics and qualitative feedback to improve performance over time.

What we are looking for

Essentials

• Outstanding writing, editing, and proofreading skills, with strong positioning and value add judgement.
• Proven experience producing B2B content for institutional or professional audiences, ideally in fintech, financial services, enterprise SaaS, or adjacent technical domains.
• Strong ability to translate complex material into clear narratives, without oversimplifying or relying on hype.
• Experience managing writers or contributors, including briefing, editing, and quality control.
• Commercial mindset: you understand how content supports pipeline, product marketing, and buyer decision-making.
• Comfortable collaborating with subject matter experts and challenging vague claims to sharpen the narrative.

Advantageous

• Exposure to asset management, real estate investment (REITs), investment banking, or risk functions within financial institutions.
• ESG, sustainability, climate risk, catastrophe modelling, or related domain familiarity.
• Degree in English, Journalism, Communications, or similar.
• Bilingual or multilingual capability.

BENEFITS

Contribute to a business making purposeful impact related to climate change

Monthly training & conference budget to help you upskill and develop your career

Pension contribution scheme

Hybrid working (3 days/week in office)

Mental Health and Wellbeing support via Oliva

25 days holiday, plus Bank Holidays, annual 3-day Christmas-closure, and half day on your birthday (36.5 days total!)

Optional quarterly socials, dinners, and fun nights out

A fully stocked supply of snacks, fruit, and refreshments for the days when you are in the office

Cycle to work scheme via gogeta

Enhanced maternity and paternity

Dog friendly office (official residence of Alfie, Chief Mischief Officer)

EQUAL OPPORTUNITIES

Climate X are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to creating an inclusive environment for all employees and welcome applications from individuals of all backgrounds.