Digital Communications Specialist

Stella-Jones Inc.; Montreal (administrative region); Hybrid; CAD 65,000 - 90,000; Full time

Job summary

Stella-Jones Inc. is seeking a Digital Communications Specialist in Ville St-Laurent to lead our social voice. You will craft engaging content, manage communities, and optimize our online presence.

The role requires a sharp eye for visual design, storytelling, and a data-driven mindset. You will own editorial calendars, develop brand-consistent visuals and copy, and track KPIs with monthly leadership reports.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (or equivalent professional experience).
• 5-7 years of proven experience in social media management, community building, and digital content creation.
• Asset: Experience working within an industrial, infrastructure, or B2B manufacturing brand is preferred.
• Strong proficiency in social media scheduling tools and analytics platforms.
• Working knowledge of CMS for website updates.
• Graphic design skills (e.g., Adobe Creative Suite, Canva, or similar tools).

Responsibilities

• Own and maintain an editorial calendar across all social platforms, aligning content with campaigns and milestones.
• Create high-quality visual assets and write platform-specific copy; elevate brand content standards.
• Ensure brand voice consistency and flag gaps in brand standards.

Skills

Social media management

Community building

Content creation

Copywriting

SEO basics

CMS knowledge

Education

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field

Tools

Adobe Creative Suite

Canva

Social media scheduling tools

Analytics platforms

CMS

Job description

Location: Ville St-Laurent, QC (Hybrid)
Employment Type: Full-Time, Permanent

Role Overview

We are seeking a creative, strategic, and highly engaging and organized Digital Communications Specialist to join our team in Ville St-Laurent. You will be the social voice of our brand, responsible for crafting compelling content, managing our digital communities, and optimizing our online presence. The ideal candidate has a sharp eye for visual design, a talent for storytelling, and a data-driven mindset to track performance. Experience in the industrial or infrastructure sector and/or working in a public company setting is highly valued, as we look for someone who can translate complex narratives into engaging social content.

Key Responsibilities

Content Strategy & Creation

• Editorial Calendar: Own and maintain a rolling editorial calendar across all social platforms, independently aligning content with corporate campaigns, activations, industry milestones, and emerging opportunities.
• Visual & Copy Development: Concept and produce high-quality, on-brand visual assets (graphics, short-form video) and write compelling, platform-specific copy. Expected to bring fresh creative ideas and continuously elevate the brand's content standards.
• Brand Voice & Creative Consistency: Serve as a steward of the brand's digital identity, ensuring tone, design, and messaging remain consistent across all channels. Proactively flag and address gaps in brand standards as the company evolves.

Community & Performance Management

• Community Building: Go beyond day-to-day moderation with a proactive approach to community engagement - building meaningful relationships with followers and positioning the brand as a credible voice in the industrial/infrastructure space.
• Data Analytics & Reporting: Define KPIs, track performance metrics, and deliver clear, insightful monthly reports to leadership with actionable recommendations. Expected to adjust strategy based on data trends.

Digital Presence & Web Performance

• Website Management: Take an active role in maintaining and improving website content - including landing pages, service pages, and blog posts - with a focus on SEO, messaging accuracy, and user experience. Collaborate with internal teams and external partners to recommend and implement improvements.
• Google My Business (GMB): Lead a full audit and overhaul of all GMB listings across regional locations. Own ongoing management including accuracy, visual consistency, review responses, and local SEO performance - reporting regularly to the marketing team.

Qualifications & Skills

• Education: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (or equivalent professional experience).
• Experience: 5-7 years of proven experience in social media management, community building, and digital content creation.
• Asset: Experience working within an industrial, infrastructure, or B2B manufacturing brand is preferred.
• Technical Proficiency:
• Strong proficiency in social media scheduling tools and analytics platforms.
• Working knowledge of CMS for website updates.
• Graphic design skills (e.g., Adobe Creative Suite, Canva, or similar tools).
• Soft Skills:
• Strategic Prioritization: Ability to manage multiple projects simultaneously under deadlines.
• Communication: Outgoing, collaborative, and capable of working effectively across departments.
• Copywriting: Exceptional command of language (English and French) with the ability to adjust tone for different audiences.

Why Join Us?

• Opportunity to lead the social strategy for a dynamic, growing company.
• Hybrid work environment based in Ville St-Laurent.
• Collaborative culture with a focus on growth