Digital Communications Specialist

University of Guelph; Guelph; On-site; CAD 60,000 - 80,000; Full time

Job summary

The University of Guelph LANG School is seeking a Digital Marketing Specialist to lead digital communications across social media and the website. You will plan, create, deliver and evaluate campaigns that support undergraduate, graduate, and professional programs, and help build the LANG brand.

You will collaborate with internal and external stakeholders, produce compelling written and video content, manage projects with tight deadlines, and ensure compliance with accessibility and CASL

Qualifications

• Three year community college graduation (university degree preferred) in Marketing/Communications, with related experience.
• Experience creating and measuring engaging social media content, including paid targeted advertising.
• Strong writing skills for internal and external audiences.

Responsibilities

• Plan, develop, create, execute, and evaluate social and web content campaigns.
• Develop and implement social media strategies to support LANG’s recruitment and external relations goals.
• Write content for web profiles, news features, newsletters, videos, scripts, and reports.

Skills

Social media management

Content writing

Video editing

Google Analytics

Drupal CMS

Adobe Creative Suite

Content Hub

Maestro

Microsoft Office

Analytics reporting

Education

Bachelor’s or diploma in Marketing/Communications

Tools

Google Analytics

Falcon.io

Adobe Creative Suite

Drupal

Content Hub

Maestro

Microsoft Office

Job description

Location: Guelph, ON, CA, N1G 2W1

Primary Category Page: Staff and Management

Division: Gordon S Lang School of Business and Economics

Requisition ID: 2927

Department: Lang - Office of the Associate Dean Strategic Partnerships and Societal Impact

Position covered by the Collective Agreement with USW Local 4120

Temporary full-time from 10/05/2026 to 10/01/2027

Temporary Absence of the Regular Incumbent

Career Opportunities (sapsf.com)

General Purpose

Reporting to the Manager, Marketing & Communications, the Specialist will be responsible for the execution of digital marketing and communications content, including social media, written content and multimedia management (web, photography, video) for marketing and communications initiatives to support strategic priorities of the LANG School.

The successful candidate will plan, create, deliver and evaluate all aspects of digital communications, including social media campaigns and website maintenance and updates (including new webpage builds as needed). The position will support various recruitment initiatives across the undergraduate, graduate and professional programs portfolio and will support the brand building campaigns of the LANG School. The candidate will collaborate with multiple internal and external stakeholders and have a passion for producing exceptional written and video social media and editorial content that engages a wide variety of audiences.

Duties and Responsibilities

• Plan, develop, create, execute, and evaluate social, and web content marketing and communications campaigns.
• Develop and implement social media strategies to guide content marketing and communication needs for LANG’s overall recruitment and external relations goals.
• Write and create content for key communications initiatives including web profiles, news features, newsletters, videos, scripts/speaking points, and reports as required.
• Monitor and report on metrics for web, social, and digital media initiatives.
• Provide training, support, and oversight of the co-op student (or team) as it pertains to web, digital strategies.
• Participate in various events as they relate to recruitment, outreach, and brand building.
• Leverage graphic design and video editing software to create engaging and creative digital content that drives engagement within LANG’s target audiences.
• Assist in the planning and promoting of School wide events.
• Other duties as assigned. Some evenings and weekend work may be required.

Requirements

• Three year community college graduation (University degree preferred), with a focus in Marketing, Communications, Digital Marketing and/or Media Studies, along with three years of related experience or an equivalent combination of relevant education and experience.
• Experience creating, posting and measuring engaging social media content, including paid targeted advertising.
• An experienced writer, with strong verbal and written communications skills and demonstrated experience writing highly engaging content for internal and external audiences.
• Video production experience and proficiency in video editing software considered an asset.
• Ability to manage multiple projects and assignments, possess sound judgment, and troubleshoot problems with a strong attention to detail and ability to work under tight deadlines.
• Well-versed in AODA accessibility standards as well as Canadian Anti-Spam Legislation [CASL].
• Intermediate to advanced use of current digital management tools including Google Analytics, social media platforms, Falcon.io, Adobe Creative Suite, video editing software, Drupal, Content Hub, email management systems (Maestro), Microsoft Office.
• Experience with content management systems, (Drupal and Content Hub) considered an asset.

Employee Type: Temporary

Position Number: 10195023

Classification: USW, Local 4120 Salary: Band 5

USW Local 4120 Wage Grid

At the University of Guelph, fostering a culture of inclusion is an institutional imperative. The University invites and encourages applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our Institution.

Posting Date: 09/16/2026

Closing Date: 09/23/2026