Digital Communications & Social Media Strategist

University of Toronto; Toronto; On-site; CAD 80,000 - 102,000; Full time

Job summary

The University of Toronto Mississauga Career Centre is seeking a Social Media and Digital Communications Specialist to lead digital communications across platforms, develop engaging content, and ensure consistency with branding and accessibility standards. You will collaborate with Career Centre staff to support programs, services, events, and priorities.

The role requires managing content across Drupal, Sprout Social, Asana, Canva, Adobe Creative Cloud, and Microsoft 365, with a focus on

Qualifications

• Bachelor's Degree or acceptable combination of equivalent experience.
• Minimum four years of related professional experience
• Ability to develop and distribute engaging content across digital and print communications channels to increase awareness of Career Centre programs and services and encourage student and employer engagement and participation.
• Ability to develop high-quality communications and marketing materials that follow University branding and style guidelines, maintain consistent messaging, and incorporate creative ideas to improve audience engagement.
• Exceptional project management and time management skills, while still being meticulous and attentive to detail.
• Proficiency with digital communications, content management, graphic design, and collaboration tools, including Drupal, Sprout Social, Asana, Canva, Adobe Creative Cloud, Microsoft 365, Zoom, or comparable platforms.
• Ability to monitor and evaluate the effectiveness of digital communications and marketing activities using engagement metrics and performance data to identify opportunities for improvement.
• Ability to generate and implement creative ideas to improve the visibility of Career Centre programs and services and increase audience engagement.
• Strong interpersonal, communication, and relationship-building skills, with the ability to collaborate effectively with colleagues and stakeholders.
• Familiarity with digital accessibility standards and best practices, including the Accessibility for Ontarians with Disabilities Act (AODA) and Web Content Accessibility Guidelines (WCAG).

Responsibilities

• Implementing digital communication plans across a broad range of marketing/communication channels
• Advising on best practices and strategies to maximize digital communication initiatives
• Analyzing metrics to identify trends
• Producing promotional and outreach materials
• Advising others on website design and content
• Coordinating website updates and ensuring technical issues are resolved
• Implementing social media campaigns
• Analyzing the effectiveness of campaigns and/or programs using metrics

Skills

Interpersonal communication

Team collaboration

Project management

Content development

Education

Bachelor's Degree

Tools

Drupal

Sprout Social

Asana

Canva

Adobe Creative Cloud

Microsoft 365

Zoom

Job description

The University of Toronto Mississauga Career Centre is seeking a Social Media and Digital Communications Specialist to lead digital communications across platforms, develop engaging content, and ensure consistency with branding and accessibility standards. You will collaborate with Career Centre staff to support programs, services, events, and priorities.

The role requires managing content across Drupal, Sprout Social, Asana, Canva, Adobe Creative Cloud, and Microsoft 365, with a focus on