Digital Communications Officer

Queen's Student Alumni Association; Kingston; Remote; CAD 65,000 - 80,000; Full time

Job summary

An established industry player is seeking a Digital Communications Officer to enhance its digital presence through effective content management and digital marketing strategies. This role involves creating and optimizing content across multiple platforms, conducting market research, and leveraging analytics to inform marketing decisions. The ideal candidate will have a strong background in digital marketing, excellent interpersonal skills, and the ability to manage multiple projects simultaneously. Join a dynamic team committed to diversity and innovation, and make a significant impact in shaping the institution's online engagement and outreach efforts.

Qualifications

• Requires a Four-Year Bachelor Degree or equivalent.
• 3-5 years experience in digital marketing and content management.

Responsibilities

• Manage content across websites ensuring accuracy and alignment with branding.
• Develop and implement digital marketing plans for various programs.

Skills

Digital Marketing

Content Management

SEO

Market Research

Data Analysis

Interpersonal Skills

Education

Four-Year Bachelor Degree

Tools

DreamWeaver

FrontPage

Job description

Competition Number: J0425-0629

Position Title: Digital Communications Officer

Position Number (Final): 00504352

Employee Group: Support Staff - USW Local 2010

Job Category: Communications and Marketing

Department or Area: ADV Strategic Comms and Events

Location: Kingston, Ontario, Canada (Remote)

Salary: $65,044.00 - $79,313.00/Year

Grade: 08 Review Salary Information Here

Hours per Week: 35

Job Type: Permanent (Continuing)

Shift: 7 Monday - Friday

Number Of Positions: 1

Date Posted: April 22, 2025

Closing Date: May 6, 2025

Additional Information

This position may be eligible for a remote work arrangement within the Province of Ontario.

About Queen's University

Queen’s University is the Canadian research intensive university with a transformative student learning experience. Here the employment experience is as diverse as it is interesting. We have opportunities in multiple areas of globally recognized research, faculty administration, engineering & construction, athletics & recreation, power generation, corporate shared services, and many more.

We are committed to employment equity and diversity in the workplace and welcome applications from individuals from equity seeking groups such as women, racialized/visible minorities, Indigenous/Aboriginal peoples, persons with a disability, persons who identify in the LGBTQ+ community and others who reflect the diversity of Canadian society.

Come work with us!

Job Summary

A Brief Overview

Reporting to the Director, Digital Engagement, the Digital Communications Officer is primarily responsible for managing and optimizing content across the unit's websites to ensure accuracy, consistency, accessibility, and alignment with institutional branding. This includes maintaining current and campaign-driven content, implementing content governance workflows, integrating SEO and accessibility best practices, leveraging analytics to guide updates, and coordinating with developers to maintain platform integrity and performance.

This position creates, implements and regularly updates digital marketing plans for the unit's programs, teams and/or events. This position initiates and conducts market research and surveys, and leverages analytics to monitor the effectiveness of the unit's online marketing strategies. This position develops reports and generates insights and recommendations to inform and improve upon the unit's digital marketing strategies and plans. This position also develops, monitors and administers social media marketing budget.

Job Description

What you will do

• Creates, implements and regularly updates digital marketing plans for the unit's programs, teams and/or events.
• Initiates and conducts market research and surveys, and leverages analytics to monitor the effectiveness of the unit's online marketing strategies.
• Develops reports and generates insights and recommendations to inform and improve upon the unit's digital marketing strategies and plans.
• Recommend and develop policies, procedures, guidelines and templates for consistency in use across the unit.
• Develops, monitors and administers social media marketing budget.
• Oversees, reviews and implements website strategy and digital marketing projects.
• Coordinates workflow between the unit and third parties.
• Other duties as required in support of the department and/or unit.

Required Education

• Four-Year Bachelor Degree or equivalent. In addition, requires trade certification, qualification, or ongoing learning to remain ahead of changes in technology or emerging fields.

Required Experience

• More than 3 years and up to and including 5 years of experience.
• Experience developing and managing marketing plans considered an asset.
• Experience developing, coordinating and producing promotional and marketing material considered an asset.
• Experience in client and/or customer experience functions considered an asset.
• Experience in data, trend analysis and reporting considered an asset.
• Experience working at a post-secondary education institution considered an asset.
• Experience working in a comparable client-focused environment considered an asset.
• Experience in web design and website content development and management tools considered an asset (e.g., DreamWeaver, FrontPage, etc.).

Consideration may be given to an equivalent combination of education and experience.

Job Knowledge And Requirements

• Knowledge of concepts and principles in a specialist field that is typically acquired through a combination of advanced professional or academic qualifications and/or substantial work experience.
• Provide effective consultation and advice on non-straightforward and/or complex issues.
• Interaction with others requires interpersonal skills and the ability to understand and influence.
• Adapt messages to meet the different needs of different audiences.
• Builds relationships, trust and credibility.
• Prioritize and distribute work to deliver objectives on time and to the highest standard.
• Identify in advance when the intended results may not be achieved and develops a plan to address the gaps.
• Actively participate in project team meetings and develop individual and unit project plans.
• Lead procedural or technological change within a unit.
• Identify opportunities to improve the effectiveness and efficiency of work processes.
• Seek information and input to fully understand the cause of problems.
• Appropriately assesses risks before making a decision.
• Contribute to the creation and evaluation of possible solutions.
• Take action to remove obstacles and address problems before they impact performance and results.
• Apply equity, diversity, accessibility, inclusion and Indigenization considerations to decision making and planning.
• Promote a work environment that is free from sexual violence, harassment and discrimination, and the ability to show empathy for those who have experienced trauma.

Employment Equity and Accessibility Statement

The University invites applications from all qualified individuals. Queen’s is committed to employment equity and diversity in the workplace and welcomes applications from women, visible minorities, Aboriginal Peoples, persons with disabilities, and persons of any sexual orientation or gender identity. In accordance with Canadian Immigration requirements, priority will be given to Canadian citizens and permanent residents.

The University provides support in its recruitment processes to all applicants who require accommodation due to a protected ground under the Ontario Human Rights Code, including those with disabilities. Candidates requiring accommodation during the recruitment process are asked to contact Human Resources at [e-mail].

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Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing
• Strategic Management Services