Digital Acquisition Content Strategist

beBeeContent; Toronto; On-site; CAD 65,000 - 85,000; Full time

Job summary

beBeeContent is seeking a strategic, user-focused Content Designer to enhance online acquisition experiences. You'll be crucial in driving user sign-ups and engagement by crafting high-performing content alongside cross-functional teams. This role requires extensive experience in content design and a strong portfolio demonstrating your expertise in optimizing user journeys through data-driven insights.

Qualifications

• 4–6+ years of experience in content design or UX writing.
• Strong portfolio showcasing user flows and measurable outcomes.
• Ability to influence user behavior through content.

Responsibilities

• Design content for user acquisition flows, including landing pages and onboarding.
• Collaborate with teams to align content with business goals.
• Optimize messaging based on data and user research.

Skills

Content Design

UX Writing

Digital Marketing

User-Centered Design

Data Analysis

Tools

Figma

Contentful

Optimizely

GA

Mixpanel

Job description

About Our Online Acquisition Content Designer Role

We're seeking a strategic, user-focused Content Designer to join our team. In this role, you'll play a key part in designing seamless online acquisition experiences that drive user sign-ups, subscriptions, and engagement. You'll collaborate closely with UX designers, product managers, marketers, and engineers to craft high-performing content across the entire acquisition journey — from landing pages to onboarding screens.

Responsibilities Include :

• Design clear, compelling content for user acquisition flows including landing pages, sign-up forms, onboarding experiences, and email confirmations.
• Collaborate with cross-functional teams (Product, Growth, Design, Marketing) to align content with user needs and business goals.
• Use data, user research, and testing to continuously optimize microcopy and messaging across the acquisition funnel.
• Develop content frameworks, messaging hierarchies, and user journey narratives.
• Ensure all content reflects the brand's tone, voice, and style guidelines.
• Partner with UX and marketing to create a seamless, consistent user experience across channels.
• Identify friction points in the user journey and solve them through thoughtful, user-centered writing.

Requirements :

• 4–6+ years of experience in content design, UX writing, or similar role within digital products.
• Proven experience working on online acquisition or growth flows (e.g., sign-up, lead capture, onboarding).
• Strong portfolio showcasing product copy, user flows, and measurable outcomes.
• Ability to use content to influence user behavior and increase conversion.
• Solid understanding of UX principles, user-centered design, and digital marketing.
• Experience with tools like Figma, Contentful, UXPin, A / B testing platforms (e.g., Optimizely), and analytics tools (e.g., GA, Mixpanel) is a plus.

Nice to Have :

• Experience working on B2C or B2B SaaS products.
• Familiarity with localization and content scalability.
• Background in psychology, marketing, journalism, or human-computer interaction.

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