Customer Marketing Manager

Ivalua; Montreal (administrative region); Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid working model (3 days in office

Career development and training

Regular social events and team lunches

Diverse and inclusive workplace

Job summary

Ivalua is seeking an experienced Customer Marketing Manager to lead multichannel activities across the AMER region from our Montreal office. You will collaborate with Customer Success, Field Marketing, and Sales to drive adoption, loyalty, upsells, and overall ROI on marketing programs.

You will report to the Director of Customer Marketing and shape communications, advocacy, and lifecycle marketing while leveraging insights to improve engagement and brand loyalty across customers in North

Qualifications

• 5+ years' experience owning marketing strategy in a post-sales context
• Proven success planning and executing campaigns to drive upsells
• Mastery of marketing automation tools (HubSpot/Eloqua/Marketo)
• Strong ability to partner with Sales and Customer Success
• Growth mindset with data-driven decision making

Responsibilities

• Own the development, planning, and implementation of customer adoption, cross-sell, and upsell marketing programs
• Develop and launch strategic customer events and lifecycle campaigns
• Collaborate with Field Marketing, Sales, and Product Marketing to promote customer successes
• Co-manage the reference program and leverage ROI studies with vendors
• Identify at-risk customers and implement targeted campaigns
• Track ROI and optimize activities based on dashboards

Skills

Marketing strategy

Campaign management

Marketing automation

Cross-functional collaboration

Customer marketing

Education

Bachelor's in Business/Marketing

Tools

HubSpot

Eloqua/Marketo

DemandBase/LinkedIn Ads

Job description

Founded in 2000, Ivalua is a leading global provider of cloud-based procurement solutions.

COMPANY OVERVIEW

At Ivalua we are a global community of exceptional professionals, who believe that digital transformation revolutionizes supply chain sustainability and resiliency to unlock the power of supplier collaboration.

We achieve this through our leading cloud-based spend management platform that empowers hundreds of the world's most admired brands to effectively manage all categories of spend and all suppliers to increase profitability, improve ESG (environmental, social, and corporate governance) performance, lower risk, and improve productivity. Driven by our passions and fueled by our shared ambitions, we empower and challenge each other to create meaningful experiences for our colleagues, customers, partners, and communities.

The Customer Marketing team focuses on engaging and retaining existing customers by delivering personalized experiences, targeted campaigns, and loyalty programs. They collaborate with Sales, Product, and Customer Success teams to drive customer satisfaction, advocacy, and long-term value.

The Customer Marketing nucleus of four plays a critical role within the Global Marketing team of 51, acting as the bridge between the company and its existing customers to drive retention, expansion, and advocacy. Positioned as a key pillar within the broader marketing function, this team ensures that the company's growth is fueled by a customer-led strategy, aligning with overall business objectives.

ROLE:

Here at Ivalua, we are currently looking for an experienced Customer Marketing Manager who will develop and lead multichannel marketing activities in the AMER region in close collaboration with Customer Success, Field Marketing, and Sales to increase customer adoption and loyalty, generate and progress upsells, and achieve company goals and objectives. The successful candidate will also create tracking and reporting to establish ROI on marketing initiatives for leadership, as well as utilize customer health dashboards to identify at-risk customers for targeted campaigns.

Reporting to the Director of Customer Marketing, you will be responsible for customer communications, advocacy, lifecycle marketing, upsell and cross-sell initiatives, and leveraging customer insights to enhance engagement and brand loyalty in the AMER region.

WHAT YOU WILL DO WITH US

• Leverage and promote customer success through all marketing and sales channels including social media, public relations, customer videos, and strategic sponsorships and events
• Own the development, planning, and implementation of customer adoption, cross-sell, and upsell marketing programs e.g. the global customer reference program, customer user group events, lifecycle and nurture campaigns, re-engagement strategies, and user adoption videos
• Develop and launch strategic customer events (e.g. in person and virtual user groups) in key industries that strengthen customer communities and reinforce the company's relationships with key customers
• Co-manage the reference program and leverage the repository of customer ROI studies and use cases with 3rd-party vendors to increase adoption
• Support customer content and drive attendance of global events and conferences
• Work closely with Field Marketing, Sales and Product Marketing teams to market and promote customer successes
• Work with various internal stakeholders, including Customer Success Executives, Sales Executives, Strategic Account Managers to define, recommend, and implement plan strategies with emphasis on the customer

YOUR PROFILE

If you have the below experience and strengths this role could be for you:

Skills and Experience:

• 5+ years' experience owning marketing strategy in a post-sales context, e.g. field marketing, customer marketing, or digital marketing
• Proven success in planning and executing campaigns and programs to drive upsells within existing customer base (including email, digital, events/webinars, nurture programs, etc.)
• Mastery of marketing automation tools such as Hubspot/Eloqua/Marketo and DemandBase/LinkedIn Ads
• Strong ability to work with Account Executives, Customer Success Managers and business stakeholders; strong presence with ability to provide marketing point of view on contribution to business targets
• Growth and innovation mindset; track record of driving innovative, creative concepts from strategy through to execution
• Ability to think strategically, execute with attention to detail, and analyze data for insights to drive decision-making
• Domain experience in the enterprise software industry with procurement or supply chain solutions a big plus
• English is required as we serve customers throughout Canada from our Montreal location, and a significant majority of business is conducted in English; however, wherever possible, we will support the employee's right to work in French.

Soft Skills:

• Exceptional communication and interpersonal skills, able to build strong relationships with customers and internal teams
• Excellent organizational skills and the ability to manage multiple projects simultaneously
• Team player, demonstrated high performer, and willing to take initiativeLead others to strongly align with business stakeholders and attain company objectives
• Preferred Bachelor's Degree in Business Administration, Marketing, or related fields a plus, or equivalent experience with proven marketing skills

Our recruitment process is designed to assess your competencies through a series of personalized interviews with internal stakeholders relevant to the role.

Interviews will be conducted virtually via video or on-site with face-to-face meetings.

LIFE AT IVALUA

• Hybrid working model (3 days in the office per week)
• We're a team dedicated to pushing the boundaries of product innovation and technology
• Sustainable Growth, Privately Held
• A stable and cash-flow positive Company since 10 years
• Snacks and weekly lunches in the office
• Feel empowered to pursue your goals with improved team collaboration and increased creativity/productivity
• Unlock and unleash your full professional potential with our exceptional training and career development program
• Join a dynamic and international team of top-notch professionals who are experts in their respective fields. Collaborate with like-minded individuals who are deeply passionate and highly motivated about their work. Experience a truly diverse and inclusive work environment where your unique contributions are highly valued
• Regular social events, competitive outings, team running events, and musical activities,

United by our values we embrace diversity and equity in the broadest possible sense to create an inclusive workplace. To help our customers make supply chains more efficient, sustainable and resilient, we rely on a global team with a variety of backgrounds, skills and views. We believe in equal opportunity and in diversity as a driver of innovation that cultivates a spirit of inclusiveness, creates a productive and fun place to work, and provides fulfilling career opportunities for all Ivaluans. https://www.linkedin.com/company/ivalua/about/

Experience life at Ivalua - check out our captivating video! Gain insight into our unique company culture and get a glimpse of what it's like to work with us.

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