Demand Generation Manager / Sr. Specialist

Fireworktv; Toronto; Hybrid; CAD 90,000 - 100,000; Full time

Job summary

An established industry player is seeking a Demand Generation Manager with a robust events marketing background to enhance pipeline growth. This role involves executing strategic events, collaborating with Sales and Marketing teams, and optimizing demand generation efforts. The ideal candidate will thrive in a fast-paced environment, demonstrating superb project management skills and a data-driven approach to campaign performance. Join a diverse team dedicated to transforming customer experiences through innovative solutions and be part of a company that values creativity and collaboration. If you're ready to make an impact in the world of video commerce, this opportunity is for you.

Qualifications

• 3+ years in B2B events marketing or demand generation.
• Proven track record in executing complex projects under tight deadlines.

Responsibilities

• Drive pipeline growth through strategic events and digital marketing integration.
• Analyze demand generation effectiveness and optimize strategies.

Skills

Event Marketing

Demand Generation

Project Management

Lead Nurturing

Data Analysis

Stakeholder Management

Communication Skills

Multi-Channel Marketing

Education

Bachelor's Degree in Business, Marketing, or Management

Tools

Google Analytics

HubSpot

Salesforce

Apollo

Smartleads

Job description

Firework is the world’s leading unified video commerce platform that empowers its global partners to personalize the customer experience and engagement at scale. Firework bridges the offline and online for a robust omnichannel immersive brand experience cultivating a deeper emotional human connection between our partners and their end consumers. We are customer-centric and inspired to win together offering total solutions with endless possibilities to help our customers increase purchases and conversions using the power of video. At the heart, we are a global and diverse team of “SuperSpark” creators, entrepreneurs, life-long learners, and data geeks driven by the future of authenticity to transform commerce. Firework has raised over $235M to date, with its latest Series B round led by SoftBank Vision Fund 2. Come reimagine the online customer experience with us.

We are looking for a Demand Generation Manager with a strong events marketing background to drive pipeline growth and scale Firework’s demand generation efforts. In this role, you’ll take ownership of event execution while gaining exposure to broader demand generation strategies, working closely with Sales, Marketing, and RevOps to optimize pipeline generation and conversion. This is an opportunity for someone who thrives in a fast-paced environment while expanding their impact across broader demand generation strategies.

What you'll be doing

• Event-Led Demand Generation: Drive pipeline growth by executing strategic events and integrating them with digital marketing, emails, growth marketing, ABM, and other demand generation channels.
• Execution: Plan, execute, and measure industry and hosted events, including trade shows, roadshows, and live and virtual workshops, ensuring seamless operations and measurable impact on pipeline. Manage external vendors and contractors for high-quality event execution.
• Sales & ABM Collaboration: Partner with Sales and Customer Success to align event-driven demand generation campaigns with key account priorities and revenue goals.
• Lead Nurturing & Conversion: Develop multi-channel pre- and post-event campaigns to drive attendance, engagement, and a seamless transition from lead generation to continuous pipeline conversion.
• Performance Optimization & Reporting: Analyze demand generation effectiveness using tools such as LinkedIn, Google Analytics, HubSpot, SFDC, and Apollo, leveraging insights to refine strategies and improve ROI.
• Budget & Operations: Manage campaign budgets and establish streamlined processes to ensure efficiency and maximize impact.
• Cross-Functional Coordination: Work closely with Marketing, Sales, Customer Success, and RevOps to align events with broader business objectives.

We'll be excited if you have

• Bachelor degree in similar fields (Business, Marketing, Management).
• 3+ years of relevant experience with a proven track record in B2B events marketing, demand generation, or growth marketing, ideally in a high-growth SaaS or technology company including ability to execute complex, highly visible projects under tight deadlines with various internal and external stakeholders.
• Deep understanding of event-driven demand generation, including ABM, lead nurturing, and multi-channel marketing strategies that align with revenue and growth objectives.
• Superb project management abilities overseeing end-to-end event logistics, including vendor negotiations, budgeting, contracts, and on-site execution at scale.
• Data-driven approach in measuring campaign performance, pipeline impact, and lead conversion, with the ability to optimize with creative strategies based on analytics.
• Hands-on experience with CRM, marketing automation, and analytics tools such as Google Analytics, LinkedIn, Smartleads, HubSpot, Salesforce, Apollo, or similar platforms.
• Exceptional communication and stakeholder management with the ability to partner effectively across various teams (Sales, Customer Success, RevOps) and ability to influence decision-making.
• Entrepreneurial-minded self-starter who thrives in fast-paced, high-growth environments, with a passion for experimenting, iterating, and scaling programs.
• Willingness to Travel: Comfortable traveling up to 40% to support onsite event execution and industry networking.

As a hybrid office-centric company, we are looking for candidates in the greater Toronto area. The following represents the expected range of compensation for this role: The estimated pay range for this role is CAD $90,000-$100,000. Other factors that impact compensation may include stock options. The posted pay range represents the anticipated low and high end of the compensation for this position and is subject to change based on business need. To determine a successful candidate’s starting pay, we carefully consider a variety of factors, including primary work location, an evaluation of the candidate’s skills and experience, market demands, and internal parity. Candidates may receive more information from the talent partner.

Don’t hold back

We understand some candidates may see the above and not apply because they don’t meet all the qualifications. We encourage you to apply anyway; we often find talented candidates that fit many other opportunities we have and look for potential too, not just what you did in the past. As an equal employment opportunity employer, we are a diverse team that strives for an inclusive environment for all. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, age, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

By submitting your application, you acknowledge that you have read and understood Firework's Applicant Privacy Policy located at https://firework.com/legal/applicantpolicy/.