Demand Generation Manager

SWYFT Solutions; Grand Rapids; Hybrid; CAD 111,000 - 153,000; Full time

Benefits offered by this job

Health benefits

401(k)

Job summary

SWYFT Solutions, a Dassault Systemes VAR, seeks a leader to own the subscriber-to-MQL funnel. You will forecast weekly, drive campaigns, and manage the 18-month plan with a focus on engineers and technical buyers.

You will sit in leadership conversations, defend forecasts, and own the marketing budget. This seat evolves toward a Marketing leadership role on our team.

Qualifications

• Located in Grand Rapids, Michigan or within one hour, working from our downtown Grand Rapids office 2 to 3 days per week.
• 3 to 6 years of B2B demand generation experience, ideally selling to engineers, manufacturers, or technical buyers.
• HubSpot fluency, Marketing Hub workflows and reporting in particular.
• Proven ownership of a lead or MQL quota and a forecast, not just activity metrics.
• Experience presenting and defending results to owners or executives.
• Strong writing: you produce emails, landing pages, and campaign copy yourself.

Responsibilities

• Own the funnel from subscriber to marketing qualified lead.
• Carry a weekly MQL quota covering volume and quality; forecast and explain it.
• Lead the marketing forecast, reported against target every week.
• Execute and own the 18-month plan across email, paid, events, webinars, content, and social.
• Manage HubSpot marketing operations: sequences, workflows, segmentation, attribution, reporting, and lead data integrity.
• Maintain the marketing project list and KPIs, visible to leadership at all times.
• Coordinate partner marketing with Dassault Systemes: joint campaigns, co-op funds, and proof of execution.
• Oversee vendor management for paid search, SEO, and strategy partners.
• Handle trade show and event marketing, including pre-show promotion and post-show follow-up.

Skills

HubSpot fluency

Lead generation

Forecasting

Executive communication

Copywriting

Tools

HubSpot Marketing Hub

Job description

Grand Rapids, Michigan|Hybrid, 2-3 days in office|Full time|$95,000 OTE

THE OPPORTUNITY

SWYFT Solutions is a Dassault Systemes Value-Added Reseller specializing in SOLIDWORKS and 3DEXPERIENCE software, services, and training. More than 700 engineering and manufacturing companies across the U.S. trust us to keep their design and engineering teams running. We are a team of 11 running on EOS (Traction): scorecards, weekly L10 meetings, quarterly rocks, real accountability.

Here is why this seat is interesting. Marketing to engineers is a craft. Our buyers are skeptical, technical, and allergic to fluff. Earn their trust and they stay for a decade. And right now the industry is in its biggest shift in years: AI is coming to SOLIDWORKS and the 3DEXPERIENCE platform, and we are at the front of that conversation with our market. There has not been a better moment to build demand in this space.

You will not start from zero. We have a professionally built 18-month marketing plan, a paid search and SEO agency, and a strategy partner, all pointed at one job: yours. We need the leader who executes the plan, forecasts against it, and owns the results.

OUR CORE VALUES

• Own the Outcome. We do what we say, by when we say. When something is off track, we say it early and bring a plan.
• Seek First to Understand. We ask the right questions before jumping to solutions.
• Add Value Always. Every interaction leaves the customer, the team, or the business better.
• Build Forward. We build systems, not heroics. Today's work makes next quarter easier.

THE ROLE

You own the funnel from subscriber to marketing qualified lead. You carry a weekly MQL quota covering volume and quality: right-fit companies, larger opportunities, leads sales wants to work. Sales owns the funnel from MQL forward, and how your leads convert is the scoreboard we judge this seat by.

This is a player role with a leadership trajectory. You run campaigns yourself, in the tools, every day. You also sit in leadership conversations, report your numbers weekly, defend your forecast, and manage the marketing project list. You build and propose the annual marketing budget; leadership approves it and then holds you to it. You inherit the 18-month plan in your first 90 days. After that, it is yours to run, update, and own. For the right person, this seat grows into the Marketing seat on our leadership team.

WHAT YOU WILL OWN

• A weekly MQL quota: volume and quality, forecasted and explained by you
• The subscriber-to-MQL funnel: audience growth, nurture, scoring, and clean handoff to sales
• The marketing forecast, reported against target every week
• Execution and quarterly ownership of the 18-month plan across email, paid, events, webinars, content, and social
• HubSpot marketing operations: sequences, workflows, segmentation, attribution, reporting, and lead data integrity
• The marketing project list and its KPIs, current and visible to leadership at all times
• The partner marketing relationship with Dassault Systemes: joint campaigns, co-op funds, and proof of execution
• Vendor management for paid search, SEO, and strategy partners: they produce or you replace them
• Trade show and event marketing, including pre-show promotion and post-show lead follow-up

LEADERSHIP EXPECTATIONS

• You come with ideas without being asked, and once you have clarity on the goals, you fight for what you need to hit them
• You report a scorecard in our weekly L10. When a number is red, you bring the diagnosis and the fix, not the excuse
• You challenge ideas, including the owner's, and expect yours to be challenged back
• You speak in MQLs, conversion rates, cost per lead, and pipeline dollars
• You bring positive energy. Accountability and optimism are not opposites here, we expect both

WHO THRIVES IN THIS SEAT

You have owned an MQL or pipeline number and can tell us exactly what happened to it. You have held your own in executive conversations with data. Once you understand the goal, you run, and you ask for what you need instead of waiting to be resourced. Not a fit if you need a creative department, report activity instead of outcomes, or find weekly public accountability uncomfortable. We would rather you self-select out now. That honesty is how we operate.

REQUIREMENTS

• Located in Grand Rapids, Michigan or within one hour, working from our downtown Grand Rapids office 2 to 3 days per week
• 3 to 6 years of B2B demand generation experience, ideally selling to engineers, manufacturers, or technical buyers
• HubSpot fluency, Marketing Hub workflows and reporting in particular
• Proven ownership of a lead or MQL quota and a forecast, not just activity metrics
• Experience presenting and defending results to owners or executives
• Strong writing: you produce emails, landing pages, and campaign copy yourself

COMPENSATION AND BENEFITS

• Performance commission: $20,000 at plan and uncapped above it, tied to MQL quota, quality, and marketing-sourced pipeline
• On-target earnings: $95,000, plus health benefits and 401(k)

SWYFT Solutions is an equal opportunity employer. We hire based on core values, competence, and fit for the seat.