Data, Measurement and Analytics Specialist

Google Inc.; Toronto; On-site; CAD 138,000 - 141,000; Full time

Benefits offered by this job

Equity

Benefits

Job summary

Google in Toronto is seeking a Data, Measurement and Analytics Specialist to lead measurement and experimentation strategies for its largest advertisers. You will partner with clients and internal teams to translate data into actionable insights that drive growth and media value.

The role requires strong statistical skills, experience with MMM, MTA, and incrementality, and the ability to manage executive stakeholders and cross-functional programs.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
• Experience with MMM, MTA, Incrementality testing, or Causal Impact analysis.

Responsibilities

• Lead measurement and experimentation strategy for advertisers.
• Drive insights to solve business issues and growth opportunities.
• Translate datasets into compelling dashboards and executive presentations.

Skills

Statistical analysis

Executive stakeholder management

Problem solving

Mentoring

Storytelling with data

Education

Bachelor's degree or equivalent practical experience

Tools

Google Analytics

gTag / GTM tagging systems

APIs

Job description

Data, Measurement and Analytics Specialist

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corporate_fare Google place Toronto, ON, Canada

Mid

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

We use AI tools in hiring.

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
• Experience working with advanced measurement methodologies, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Incrementality testing (Conversion Lift, Brand Lift), or Causal Impact analysis.

Preferred qualifications:

• Experience in deploying first-party data strategies, customer data systems, and Google’s measurement ecosystem, including Google Analytics, tagging systems (gTag, GTM), and key APIs.
• Experience managing and influencing executive stakeholder relationships on recommending ways to improve product and customer strategy.
• Knowledge of online, offline, and AI-powered marketing tools to evaluate cross-channel performance.
• Ability to execute measurement frameworks, marketing experiments, incrementality testing, causal lift, MMM, and Multi-Touch Attribution.
• Ability to consult with executive clients, manage external vendors, and partner across cross-functional teams to drive alignment.
• Excellent statistical skills to translate datasets into financial insights, compelling dashboards, and clear executive presentations.

About the job

As a Data, Measurement and Analytics (DM&A) Specialist, you will act as an advisor to Google’s largest and most sophisticated advertisers. You will lead the measurement and experimentation strategy, using insights to solve business issues and unlock new avenues for growth during a pivotal moment of industry transformation. Working at the intersection of media, technology, and data science, you will partner with our clients to guide their measurement maturity and support their business goals.

You will be a collaborative problem-solver who navigates ambiguity and possesses business acumen. You will build trusted relationships with key decision-makers, including executive leaders across marketing, analytics, and strategy, and seamlessly partner with Google's sales and product teams. By translating datasets into compelling narratives, you will influence critical business decisions and motivate organizational change. With a background in advanced marketing analytics, you will be an expert in demonstrating media value through incrementality, Marketing Mix Models (MMM), attribution, and AI-driven solutions. You will empower investigative clients to modernize their measurement infrastructure by integrating first-party data and adopting privacy-safe best practices, ultimately ensuring their media investments deliver, real-world success.

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

Canada: $138000 - $141000 (CAD) + 40% bonus target + equity + benefits

Learn more about benefits at Google.

• Understand and pitch privacy-durable data foundations for clients by driving implementation of Google's tagging infrastructure and advanced first-party data solutions.
• Develop, own, and execute comprehensive joint measurement plans for advertisers and agencies, integrating data foundations, incrementality experiments, and attribution frameworks.
• Act as a trusted technical advisor to executive decision-makers, challenging the status quo and delivering compelling data stories to influence business decisions.
• Lead the business cycle for prioritized data and measurement opportunities across Google products, driving feature adoption and scaling AI innovation.
• Apply causal inference modeling to optimize MMM inputs while partnering with internal Sales, agencies, and Google Cloud teams to bridge technical gaps.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.