Customer Marketing Manager

T-Net British Columbia; Vancouver; Hybrid; CAD 82,000 - 113,000; Full time

Job summary

A leading cloud-based legal software company is seeking a Customer Marketing Manager. Join a mission-driven team to cultivate customer advocacy, develop marketing programs, and enhance relationships with clients. This role requires strong communication skills and a passion for fostering customer success.

Benefits

Competitive salary with top-tier health benefits

Flexible time off policy

RRSP matching and RESP contribution

Clioversary recognition program

Qualifications

• 2-4 years of relevant experience in customer marketing.
• Demonstrable success driving pipeline growth through integrated campaigns.
• Strong understanding of marketing technologies.

Responsibilities

• Lead customer advocacy efforts and build relationships with advocates.
• Manage customer references and amplify brand through case studies.
• Collaborate with Sales and Customer Success teams.

Skills

Excellent written and verbal communication

Relationship building

Project management

Analytical skills

Problem solving

Education

Bachelor's degree or equivalent experience

Tools

Project management tools (Asana)

CRM systems (Salesforce)

Job description

We are currently seeking a Customer Marketing Manager to join our Customer Marketing Team in Burnaby, Toronto or Calgary.

What your team does:

We LOVE our customers. As the world's most popular cloud-based legal software, we know that we're only as successful as the law firms we enable. The Customer Marketing function is focused on helping our customers be as successful as they can, by getting them to fall in love with our products, adopt new features and functions, and evangelise the product to others.

Who you are:

You are a natural relationship builder, storyteller, and problem solver. You excel at identifying, engaging, and cultivating customer advocates while turning their success into stories that drive business impact. You thrive on creating processes that center around customers and amplify their voices. You are inspired by the opportunity to work for a mission-driven industry leader.

What you'll work on:

As a Customer Marketing Manager, you will lead Clio's customer advocacy efforts, focusing on building programs that celebrate our customers and elevate their success stories. You'll build relationships with advocates, streamline processes, and develop marketing programs that scale.

• Expand Customer Advocacy Programs: Identify and nurture customer champions to amplify our brand through testimonials, case studies, online reviews, and speaking engagements. Create and promote recognition programs, such as awards and peer-to-peer reviews, to deepen advocacy.
• Manage Customer References: Build and maintain a pipeline of customer references for sales, marketing, and other teams. Conduct interviews, gather testimonials, and connect customers with prospects to share impactful success stories.
• Foster Online Advocacy: Lead initiatives to expand positive reviews across key platforms and leverage those reviews to support marketing and sales objectives.
• Cross-Functional Collaboration: Partner closely with Sales, Product, and Customer Success teams to align customer insights with broader business strategies. Collaborate to ensure advocacy efforts align with company-wide goals.

What you have:

• 2-4 years of relevant experience in customer marketing.
• Excellent written and verbal communication skills, with the ability to create engaging marketing content.
• Demonstrable success driving pipeline growth and revenue through integrated campaigns.
• Excellent relationship-building skills and a strong positive attitude.
• Strong understanding of sales and marketing technologies, including marketing automation, CRM, and business analytics platforms like Sendoso, Pendo, Ambassador and Salesforce.
• Strong problem solving skills and willingness to roll up your sleeves and get stuff done.
• Proven cross functional collaboration skills and the ability to work with sales, customer success, and marketing teams.
• Strong project management skills and comfort with Asana or other project management tools.
• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines.
• Strong analytical skills and ability to use data to inform decision-making and strategy development.

What you will find here:

Compensation is one of the main components of Clio's Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days.
• Flexible time off policy, with an encouraged 20 days off per year.
• RRSP matching and RESP contribution
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

Clio is more than just a tech company-we are a global leader that is transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice .

Summary:

We are currently seeking a Customer Marketing Manager to join our Customer Marketing Team in Burnaby, Toronto or Calgary.

What your team does:

We LOVE our customers. As the world's most popular cloud-based legal software, we know that we're only as successful as the law firms we enable. The Customer Marketing function is focused on helping our customers be as successful as they can, by getting them to fall in love with our products, adopt new features and functions, and evangelise the product to others.

Who you are:

You are a natural relationship builder, storyteller, and problem solver. You excel at identifying, engaging, and cultivating customer advocates while turning their success into stories that drive business impact. You thrive on creating processes that center around customers and amplify their voices. You are inspired by the opportunity to work for a mission-driven industry leader.

What you'll work on:

As a Customer Marketing Manager, you will lead Clio's customer advocacy efforts, focusing on building programs that celebrate our customers and elevate their success stories. You'll build relationships with advocates, streamline processes, and develop marketing programs that scale.

• Expand Customer Advocacy Programs: Identify and nurture customer champions to amplify our brand through testimonials, case studies, online reviews, and speaking engagements. Create and promote recognition programs, such as awards and peer-to-peer reviews, to deepen advocacy.
• Manage Customer References: Build and maintain a pipeline of customer references for sales, marketing, and other teams. Conduct interviews, gather testimonials, and connect customers with prospects to share impactful success stories.
• Foster Online Advocacy: Lead initiatives to expand positive reviews across key platforms and leverage those reviews to support marketing and sales objectives.
• Cross-Functional Collaboration: Partner closely with Sales, Product, and Customer Success teams to align customer insights with broader business strategies. Collaborate to ensure advocacy efforts align with company-wide goals.

What you have:

• 2-4 years of relevant experience in customer marketing.
• Excellent written and verbal communication skills, with the ability to create engaging marketing content.
• Demonstrable success driving pipeline growth and revenue through integrated campaigns.
• Excellent relationship-building skills and a strong positive attitude.
• Strong understanding of sales and marketing technologies, including marketing automation, CRM, and business analytics platforms like Sendoso, Pendo, Ambassador and Salesforce.
• Strong problem solving skills and willingness to roll up your sleeves and get stuff done.
• Proven cross functional collaboration skills and the ability to work with sales, customer success, and marketing teams.
• Strong project management skills and comfort with Asana or other project management tools.
• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines.
• Strong analytical skills and ability to use data to inform decision-making and strategy development.

What you will find here:

Compensation is one of the main components of Clio's Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days.
• Flexible time off policy, with an encouraged 20 days off per year.
• $2000 annual counseling benefit
• RRSP matching and RESP contribution
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

The full salary range* for this role is $82,900 to $97,500 to $112,100 CAD.Please note there are a separate set of salary bands for other regions based on local currency.

*We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will be dependent on individual experience and skillset of the candidate. Please note there are a separate set of salary bands for other regions based on local currency.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion . We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers

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