Customer Insights Specialist - Data Analyst

Bayer AG; Calgary; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

Bayer AG is seeking a Customer Insights Specialist - Data Analyst in Calgary. The role focuses on leveraging data analytics to enhance customer insights and improve decision-making across the organization. Ideal candidates will have a strong background in data analysis, excellent communication skills, and relevant experience in the agriculture sector.

Benefits

Competitive compensation and rewards package

Career development and global opportunities

Work-life flexibility programs

Collaborative, diverse and inclusive culture

Qualifications

• 5+ years' experience preferred in field sales/agriculture.
• Strong understanding of data mining and database queries.
• Proven ability to work effectively in cross-functional teams.

Responsibilities

• Drive development, optimization, and automation of advanced reporting.
• Support design of analytics databases and drive efficiency innovations.
• Translate complex data insights into actionable recommendations.

Skills

Analytical skills

Communication

Data visualization

Problem-solving

Customer-focused mindset

Education

B.A./B.S. Agriculture, Business, Marketing, Statistics or related discipline

Tools

Tableau

Power BI

SQL

Azure

Excel

Job description

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At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Customer Insights Specialist - Data Analyst

This is a senior level Customer Insights Specialist position that focuses on data analysis and strives to:

• have customers choose Bayer as their preferred provider for their operation;
• enable customer facing teams to run their local business for the benefit of customers and Bayer; and
• uncover powerful insights to enable data-driven decisions on customer solutions and improve Bayer’s customer experience.

Bayer is committed to a flexible hybrid working environment. This is a permanent position is based in Canada, preferably out of Calgary, Alberta or Guelph, Ontario.

What you will do:

• Drive the development, automation, and optimization of advanced reporting and analytics using Tableau, Power BI, SQL, Azure and Excel to enhance customer insights capabilities
• Support Business Intelligence development and design of analytics database and identification of critical gaps or issues within data
• Combine spatial analysis, geospatial layers, and customer data to extract actionable insights and produce dynamic geo-visualizations
• Translate complex data insights into actionable, high-impact recommendations that drive demand generation and customer adoption
• Shape grower and channel strategies by designing and managing key performance metrics (e.g. ROI, rebate rates, exposure, lift, loyalty, marketing letter analysis) to influence marketing and business decisions
• Lead distributor zone mapping and advanced retailer performance analytics to support data-driven decision-making and strategic market positioning
• Develop and implement share of wallet analytics, identifying cross-sell and upsell opportunities to maximize value creation for both customers and the company
• Lead the design and execution of data training programs, empowering field teams and USS to make data-driven decisions aligned with customer needs and business priorities
• Collaborate in the development of targeted marketing lead lists, ensuring alignment with strategic objectives, while overseeing data governance to ensure compliance with internal controls and regulatory requirements (e.g., PIPEDA, CASL,etc.)
• Collaborate with Unit Leads, Business Development Leads, supporting functions (Product Supply, IT, Marketing, Sales, Crop Teams) to drive efficiency, innovation, and long-term business outcomes

Who you are:

• B.A./B.S. Agriculture, Business, Marketing, Statistics or related discipline
• 5/+years’ related experiencepreferred in field sales /Ag seeds, chemical or related industry
• Strong analytical skills, ability to translate analytical findings into clear, actionable insights
• Highly proficient in Excel, and intermediate/advanced experience in dashboard development using Tableau, PowerBI, or other data visualization and analytical tools
• Strong understanding of data mining and database query development
• Excellent English communication and interpersonal skills, with the ability to collaborate effectivelywith cross-functional teams.
• Proven ability to work effectively in cross-functional teams while supporting multiplepriorities and deadlines
• Customer-focused mindset with a commitment to co-creation, collaboration, and teamwork.
• Proven experience with, and a solid understanding of, modern data visualization tools forpromoting data-driven decision making and promoting business process improvements
• Troubleshoot and problem solve defects in visualization design, level of detail expressions,complex queries, views, stored procedures etc., to improve data quality and optimization forthe most accurate and performant dashboards

What we offer:

• Competitive compensation and rewards package
• Collaborative, diverse and inclusive culture
• Career development and global opportunities
• Work-life flexibility programs such as flex hours, employee discounts, volunteer days, wellness, and other employee offerings

Bayer is committed to fostering, cultivating and preserving a culture of Inclusion and Diversity. We embrace and encourage our employees’ differences and believe that our people are our most valuable asset. The collective sum of individual life experiences, knowledge, innovation, self-expression, unique capabilities that our employees invest in their work represents our culture, reputation, and Bayer’s values and purpose.

All referral candidates must first be submitted via our internal referral system by a current Bayer employee in order to participate in the referral program. Once a Bayer employee has successfully referred you in our system, you will receive an automated email with instructions on how to complete your application.

This posting will be available for application until at least July 3, 2025.

Bayerwelcomes and encourages applications from people with disabilities. Candidates participating in ourselection process requiring accommodation due to a disability or medical need are encouraged to notify the Bayer representative that they will be meeting with to ensure appropriate arrangements can bemade.

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