Customer Development Manager

General Mills Canada; Toronto; On-site; CAD 99,000 - 148,000; Full time

Job summary

General Mills Canada seeks a qualified Customer Development Manager to own the commercial strategy and day-to-day relationships with customers in Western Canada. You will deliver financial results and partner with cross-functional leaders to achieve growth targets.

The role includes traveling to Western Canada up to four times per year for key in-person moments, with the Mississauga head office as the base.

Qualifications

• Bachelor’s degree in business or related field.
• 3+ years of customer-facing experience in CPG, grocery or retail.
• Experience with Nielsen data portals and Excel proficiency.
• Ability to turn insights into actionable recommendations for customers.
• Experience with promotions, trade investments, and merchandising.

Responsibilities

• Develop and execute collaborative customer business plans with profitability targets.
• Lead joint business planning, negotiations, promotions, and post-promo evaluation.
• Coordinate with Marketing, Finance, Supply Chain and National Retail teams.
• Drive in-store presence, inventory availability and growth through strategic execution.

Skills

3+ years customer-facing experience

Storytelling with data

Forecasting & financial analysis

Strong negotiation & plan execution

Education

Bachelor’s degree (business preferred)

Tools

Nielsen

Excel

Job description

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

OVERVIEW

As a Customer Development Manager, you’ll own the commercial strategy and day-to-day relationships with your customers. You will be responsible for delivering financial results for your categories, competing effectively in the categories you operate in, and partnering cross-functionally with top General Mills leaders to net the results necessary for success.

LOCATION

The General Mills head office is in Mississauga. The customers for this role are in Western Canada. This role is based out of the Mississauga office Expect to travel to Western customers up to 4 times per year for key in person moments

KEY ACCOUNTABILITIES

• 1. Delivers Volume, RNS, Trade, Profit, Share & Competing Effectively Commitments
  • Develop and execute collaborative customer business plans that deliver RNS & profitability targets.
  • Identifies customer-specific strategic initiative opportunities, leveraging analytics and financial acumen to operationalize both internally and externally.
  • Achieve listing and distribution targets for all General Mills new products.
  • Increase display vehicles to drive impulse purchases and increase household penetration and sales overall
  • Experience leading joint business planning, customer negotiations, promotion building, trade funding, forecast accuracy, and post-promotion evaluation.
• 2. Plans both Externally & Internally
  • Work closely with Internal and External partners to understand & educate on customer strategies, priorities, tactics, and policies.
  • Aligns analytics, customer strategy and trade strategies to build an annual merchandising plan for their customers/categories.
  • Understands portfolio & brand strategies, how they impact the customer and ultimately the consumer
  • Partner with Marketing, Finance, Supply Chain, Category and Insights, pricing and revenue-management teams, and national retail teams to maximize in-store presence, consumer impact, inventory availability, and profitable growth.
• 3. Manages from Sell-In to Execution
  • Lead event execution from initial opportunity through to final event (participating items, consumer/customer offer, tribute feedback, POS execution, display confirmation, retail feedback)
  • Completes requirements for assigned account(s) i.e., deal sheets, promotional executions, customer presentation decks and associated trade clearing.
  • Advocates for their customer to achieve best-in-class execution of General Mills innovation, limited time offers, on pack offers, and key strategies driving growth
  • Establishes and communicates retail sales team objectives & priorities.
• 4. Demonstrates unquestionable integrity by:
  • Adhering to all company policies and procedures
  • Building trust at all levels

MINIMUM QUALIFICATIONS:

• Bachelor’s degree (preferably in business)
• 3+ years of customer-facing experience in consumer packaged goods (CPG), grocery, retail, key account management, customer development, retail buying, distributor management, or a related commercial role.
• Experience with Nielsen, customer data/portals, and proficient in excel
• Strong story teller, can turn insights into actionable conclusions and next steps with the customer
• Experience with promotions, trade investment, merchandising, forecasting, financial analysis, or customer-specific business planning.
• Organized and strong at prioritization

ADDITIONAL CONSIDERATIONS

International relocation or international remote working arrangements (outside of the US) will not be considered. Applicants for this position must be currently authorized to work in Canada on a full-time basis. General Mills will not sponsor applicants for this position for work visas. The posting for this position is to fill an existing vacancy within the organization. The salary range for this position is $98,500 - $147,850 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences, performance, and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, financial wellbeing, time off programs, wellbeing support and perks. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

SALARY RANGE

The salary range for this position is: $98,500 - $147,900 Annual At General Mills we strive for each employee's pay at any point in their career to reflect their experiences, performance, and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to expertise, skills, and relevant work experience. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive and comprehensive benefits package.

ELIGIBILITY

Applicants must meet minimum age qualifications in the country in which the job is located.

New possibilities. Bold thinking. Real heart. Build remarkable brands with remarkable people. At General Mills, we make food the world loves. Across 100+ markets, we come together to create, innovate and grow. Here, you’ll do meaningful work and help to lead the future of food at a company that stands for good.