Customer Data Consultant (CDP)

Accenture; Calgary; On-site; CAD 61,000 - 167,000; Full time

Job summary

An established industry player is seeking a CDP Consultant to enhance customer experiences through data-driven marketing strategies. In this dynamic role, you will leverage your expertise in Customer Data Platforms and SQL to deliver actionable insights and solutions. Collaborating with clients, you'll design innovative strategies that ensure the right data reaches the right applications, optimizing customer interactions. This position offers the opportunity to work with cutting-edge technology while supporting clients in their journey towards enhanced customer engagement and satisfaction. Join a forward-thinking team dedicated to transforming the digital landscape.

Qualifications

• 3+ years of hands-on experience with marketing/customer data.
• 1+ years implementation experience with Customer Data Platforms.

Responsibilities

• Drive requirements and design for data-driven marketing solutions.
• Create architecture and solution blueprints to meet client needs.

Skills

Marketing Data Analysis

Customer Data Platforms

SQL

Data Integration

Marketing Automation

Education

University Degree

Tools

Adobe Marketing Cloud

Salesforce Marketing Cloud

Oracle Marketing Cloud

AEP rt-CDP

Job description

We Are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

The digital economy has caused a massive increase in the amount and importance of digital content. Digital content and the customer experiences it fuels are, together, a vital expression of a brand’s voice and purpose. We help leading brands create and deliver the right content for the right customer at the right time for immersive, relevant experiences. We offer an end-to-end approach to the content lifecycle and cut through the complexity for improved speed to market and relevance, at scale. Our unique tools and services organize, store and optimize content, including taxonomy, rights and asset management, analytics and quality assurance.

You Are:

A customers’ experience with a brand spans a lot of people, processes, and of course technology. As a CDP Consultant you get what makes customer interactions tick – how we can gather the data in the moment to deliver the right message, or inform the right decision, where it’s marketing progressing customers from awareness to prospects, or cross selling to existing customers, or even informing sales or service about what the customers trying to accomplish. You understand that the best-looking app or website in the world is useless if it can’t leverage the data it needs to have a meaningful customer experience. And clients have come to rely on you for your expertise in getting the right data to the right app at the right time, every time. If you are passionate about data and helping clients truly connect with their customers, we’d like to meet you.

The Work:

• Drive requirements and design to identify and recommend workable solutions to clients across data driven marketing, single view of the customer, and marketing technology, with a specialization in Customer Data Platforms such as AEP rt-CDP.

• Drive platform selection to select the best technology platforms for the job

• Create architecture and solution blueprints to meet client requirements

• Work with the project management to develop the overall implementation solution plan

• Work with data integration technologies to design and implement new solutions and processes for clients to support new customer experience strategies

• Work with business and technology client representatives to gather functional and technical requirements

• Keep informed of the latest technology trends and innovations especially in the areas of customer data platforms, marketing automation, data integration, master data management, marketing resource management, digital asset management, web content management, mobile, and social media

Here’s What You’ll Need:

• 3+ years of hands-on experience with marketing / customer data

• Minimum 1+ years implementation experience for one or more Customer Data Platforms, preference for experience with AEP rt-CDP

• Minimum 1+ years hands on SQL experience

• English is required for this position as this role will regularly interact with stakeholders across Canada, US and other countries across our Global footprint where English is the common language. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

• A University degree is required for this position

Bonus Points If:

• Experience with Customer Data Platforms and MDM such as Adobe Real-Time CDP, Salesforce CDP, Treasure Data, Zeta Global, Tealium AudienceStream, Amperity, Redpoint Global, or Twilio Segment

• Experience with Technologies and Processes for Marketing, Personalization, and Data Orchestration such as Adobe Marketing Cloud, Oracle Marketing Cloud, Salesforce Marketing Cloud

• Experience with marketing campaign design and implementation

• Experience in online ad serving or site serving platforms

• Experience with technologies and processes for content management systems, digital asset management software, web content management

• Experience with technologies and processes for mobile and social media technologies, solutions, and strategies

• Full lifecycle implementation experience using various SDLC methodologies

• Experience with marketing customer data models, marketing analytics

• Experience in a consulting environment and/or digital agency with demonstrated track record of continuing responsibilities, creativity and innovation

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full-time employment, for roles that may be hired in British Columbia as set forth below.

Information on benefits is here.

Role LocationAnnual Salary Range

British Columbia$61,800 to $167,000

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