Customer Acquisition Manager

Financecolombia; Remote; CAD 60,000 - 80,000; Full time

Job summary

A leading financial services company is seeking an experienced Customer Acquisition Manager to drive global growth through effective paid media strategies. The ideal candidate will have over 7 years of B2B marketing experience, overseeing acquisition channels such as SEM, paid social, and brand ads. You'll collaborate with multiple teams to optimize performance and localize campaigns for various markets. Enjoy a flexible remote-first culture and the opportunity to shape impactful marketing strategies.

Qualifications

• 7+ years in growth or acquisition marketing with B2B focus.
• Deep experience running paid campaigns globally across key digital and offline channels.
• Strong data skills and ability to turn reporting into insight.

Responsibilities

• Lead planning and execution for SEM, Display Media, Paid Social, Programmatic, and Offline Media campaigns.
• Localize campaigns with multilingual support and segment by market size, language, and funnel stage.
• Optimize performance across key KPIs such as CPA, CAC, and ROAS.

Job description

About the role We’re hiring a seasoned Customer Acquisition Manager to lead the charge on global growth. You’ll develop and execute paid media strategies that drive trials, leads, and revenue — supporting both SMB and enterprise B2B sales across new and existing markets. You’ll oversee a full stack of acquisition channels, including SEM, paid social, display, programmatic, and brand ads. You’ll also contribute to our offline media strategy as we scale. With 7+ years of experience, you’ll bring strategic clarity, operational precision, and creative insight to every campaign.

*International applicants welcome*

What you’ll do

• Lead planning and execution for the following acquisition channels: SEM, Display Media, Paid Social (LinkedIn, Meta, YouTube, TikTok, Reddit, etc.), Programmatic/Brand Advertising, and Offline Media campaigns as part of brand awareness
• Localize campaigns with multilingual support and segment by market size, language, and funnel stage
• Own creative briefs, targeting strategies, and landing page optimization in collaboration with content and product marketing
• Optimize performance across key KPIs: CPA, CAC, ROAS, CPM, AOV, Brand Awareness
• Build dashboards and reporting frameworks (weekly, monthly, quarterly) using: GA4, Looker Studio, Google Tag Manager, and BigQuery
• Implement automations via Zapier and custom UTM tagging
• Continuously A/B test creatives, offers, audiences, and funnels
• Support new market entry strategy and campaigns
• Identify acquisition levers for increasing LTV and market share
• Collaborate with content, lifecycle, and community teams on cross-channel planning
• Provide insights into audience behaviour, segment health, and lead quality

Qualifications

• 7+ years in growth or acquisition marketing with B2B focus
• Deep experience running paid campaigns globally across key digital and offline channels
• Strong data skills and ability to turn reporting into insight
• Experience building and managing custom audiences using CRM and behavioural data
• Comfortable working across languages, markets, and sales motions (SMB + enterprise)
• Experience supporting multiple market types: SMB, mid-market, enterprise
• Excellent communication skills, able to work cross-functionally and with international teams

Preferred

• Background in brand + performance hybrid campaigns
• Experience coordinating with field marketing, PR, or ABM teams
• Experience localizing campaigns across multilingual markets
• Bilingualism (e.g., English + Dutch/French/German/Spanish)

How You’ll Help Us Grow

• Increase Market Share
• Expand into New Markets
• Increase Customer LTV
• Improve Brand Visibility Globally
• Comfortable working with CRM and marketing data to create targetable audience segments
• Familiarity with Zapier or other workflow automation tools

Why Join Us?

Work on global acquisition campaigns with real impact. Collaborate with a multilingual, cross‑functional team. Shape the future of marketing in a fast‑moving, high‑growth environment. Enjoy a remote‑first culture with flexibility and ownership.

We are an equal opportunity employer and are committed to building a diverse and inclusive team. Accommodations are available for candidates participating in all aspects of the selection process.