Conversion Rate Optimization (CRO) Analyst

Jobtailor; Montreal (administrative region); On-site; CAD 80,000 - 110,000; Full time

Job summary

Jobtailor is seeking a data-driven Optimization and Analytics professional in Montreal to lead user-behavior analyses, run A/B and multivariate tests, and propose scalable, AI-enhanced optimization strategies across the digital ecosystem.

You will build dashboards, interpret performance metrics, and translate insights into actionable recommendations that boost conversions and content effectiveness in a fast-paced e-commerce environment.

Qualifications

• Bachelor’s degree in Business Administration, Digital Marketing, E-commerce, or a related field.
• Minimum of 4 years’ experience in a similar role.
• Strong ability to analyze data, build dashboards, and interpret performance metrics.
• Proficiency with generative AI tools and the ability to leverage them to enhance analysis, experimentation, and digital performance.
• Advanced proficiency in Google Analytics 4 (GA4), Google Tag Manager, Adobe Analytics, Excel, and A/B testing platforms.
• Deep knowledge of SEO best practices.
• Ability to explore different approaches and recommend flexible, scalable solutions aligned with business strategy.
• Strong synthesis skills and rigor in task execution.

Responsibilities

• Analyze user behavior, identify optimization opportunities, and lead experiments to maximize conversions.
• Analyze the performance of digital journeys and user behavior.
• Formulate and prioritize optimization hypotheses based on data, best practices, and business objectives.
• Design and run tests (A/B, multivariate, personalization) to optimize conversions.
• Recommend optimizations to content, interfaces, and user journeys leveraging SEO and AI capabilities.
• Produce analyses and strategic recommendations guiding optimization priorities across the digital ecosystem.

Skills

Data Analysis

Dashboard Building

Performance Metrics Interpretation

A/B Testing

Multivariate Testing

Personalization Strategies

SEO Best Practices

Digital Performance Optimization

Optimization Hypothesis Formulation

Generative AI Tools

Education

Bachelor’s degree in Business Administration, Digital Marketing, E-commerce, or a related field

Tools

Google Tag Manager

Adobe Analytics

GA4

Excel

A/B Testing Platforms

Job description

• Analyze user behavior, identify optimization opportunities, and lead experiments to maximize conversions.
• Analyze the performance of digital journeys and user behavior.
• Formulate and prioritize optimization hypotheses based on data, best practices, and business objectives.
• Design and run various tests (A/B, multivariate, personalization) to optimize conversions.
• Recommend optimizations to content, interfaces, and user journeys by leveraging best practices, search engine optimization (SEO), and artificial intelligence capabilities.
• Produce analyses and strategic recommendations that guide optimization priorities across the digital ecosystem.

Requirements

• Bachelor’s degree in Business Administration, Digital Marketing, E-commerce, or a related field.
• Minimum of 4 years’ experience in a similar role.
• Strong ability to analyze data, build dashboards, and interpret performance metrics.
• Proficiency with generative AI tools and the ability to leverage them to enhance analysis, experimentation, and digital performance.
• Advanced proficiency in Google Analytics 4 (GA4), Google Tag Manager, Adobe Analytics, Excel, and A/B testing platforms.
• Deep knowledge of SEO best practices.
• Ability to explore different approaches and recommend flexible, scalable solutions aligned with business strategy.
• Strong synthesis skills and rigor in task execution.

Core Competencies

Demonstrates expertise in data analysis, A/B testing, and digital optimization strategies to enhance user experiences and drive conversions. Proficient in leveraging generative AI tools and SEO best practices to formulate actionable recommendations for digital performance improvements.

Highest-signal resume keywords

• Data Analysis
• A/B Testing
• Google Analytics 4 (GA4)
• Search Engine Optimization (SEO)
• Generative AI Tools

ATS Optimization Keywords

Hard Skills

• Data Analysis
• Dashboard Building
• Performance Metrics Interpretation
• A/B Testing
• Multivariate Testing
• Personalization Strategies
• SEO Best Practices
• Digital Performance Optimization
• Task Execution Rigor
• Optimization Hypothesis Formulation

Soft Skills

• Synthesis Skills
• Problem-Solving
• Flexibility in Solutions

Industry Keywords

• Digital Marketing
• E-commerce
• User Behavior Analysis
• Digital Ecosystem Optimization

Tools & Technologies

• Google Tag Manager
• Adobe Analytics
• Excel
• A/B Testing Platforms