CRM Specialist- Segmentation

Home Hardware Stores Limited; St. Jacobs; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

An established industry player is seeking a CRM Specialist - Segmentation to enhance marketing innovation through data transformation. This role involves developing personalized marketing campaigns that boost customer engagement and retention. The ideal candidate will have a strong analytical background, experience in customer segmentation, and a deep understanding of the digital marketing ecosystem. Join a supportive and inclusive team that values diversity and offers excellent benefits, including health insurance and a pension plan. If you're ready to make an impact in a hybrid work environment, this opportunity is for you.

Benefits

Competitive salary and annual incentive/bonus

Comprehensive health, dental, and vision insurance

Defined Contribution Pension Plan with company match

Employee discounts and vacation

Personal and sick leave

Qualifications

• 3–5 years of CRM and customer segmentation experience, preferably in retail.
• Strong understanding of customer behavior and journey mapping.

Responsibilities

• Design and implement advanced customer segmentation strategies.
• Analyze customer data to identify trends and recommend strategies.
• Launch targeted omni-channel campaigns and monitor performance.

Skills

CRM and customer segmentation

Analytical skills

Data analysis

Bilingual in French

Collaboration skills

Attention to detail

Education

Diploma in Business or Digital Marketing

Tools

PowerBI

Excel

Google Data Studio

Microsoft Dynamics 365 Customer Insights

Job description

Join to apply for the CRM Specialist - Segmentation role at Home Hardware Stores Limited.

We’re more than Canada’s largest independent hardware and building supplies retailer—we’re part of communities across the nation.

Targeted. Insightful. Impactful.

As the CRM Specialist - Segmentation, you will be the centralized point of contact and subject matter expert in customer segmentation. You will be responsible for driving marketing innovation through data transformation and customer targeting strategies. You will leverage customer data to develop highly targeted and personalized marketing campaigns that increase engagement, retention, and customer lifetime value. Led by the Manager, Marketing - Email, this role is suited for someone with a deep understanding of the digital marketing ecosystem and excellent analytical skills.

Key Responsibilities include:

1. Design and implement advanced customer segmentation strategies; refine segments based on insights and campaign performance.
2. Analyze customer data to identify trends, generate insights, and recommend strategies to boost acquisition, retention, and cross-sell. Collaborate with Research & Insights to centralize marketing data.
3. Work with channel teams to launch targeted omni-channel campaigns; monitor and optimize campaign performance.
4. Create workflows and documentation for customer segments and campaigns; maintain a library of targeted offers.
5. Partner with IT and Digital Product teams to define data needs, prioritize transformations, and contribute to CRM roadmap and data migration.
6. Improve customer data accuracy by optimizing match rules, identifying data quality gaps, and recommending data enrichment strategies within the Customer Data Platform (CDP).
7. Establish audit and governance processes; ensure compliance with data privacy regulations; coordinate permissions with Legal.
8. Define KPIs, conduct cohort and performance analyses, and optimize personalized campaigns; monitor industry trends for innovations and strategic opportunities.

Qualifications:

• Diploma in Business or Digital Marketing with 3–5 years of CRM and customer segmentation experience, preferably in retail.
• Bilingual in French is an asset.
• Strong understanding of customer behavior and journey mapping across in-store and digital channels.
• Excellent analytical skills; proficient in tools like PowerBI, Excel, Google Data Studio, or similar.
• Experience in statistical analysis, data mining, qualitative reasoning, and predictive modeling.
• Experience with Customer Data Platforms such as Microsoft Dynamics 365 Customer Insights.
• Knowledge of data integration, AI applications, encryption, anonymization, and data privacy compliance.
• Understanding of data unification for a comprehensive, single customer view.
• Proven collaboration skills with cross-functional teams and project management experience.
• Attention to detail, especially regarding data accuracy and integrity.
• Proficient in Microsoft Office and business insights tools.
• Availability to work onsite three days a week at our St. Jacobs office, in line with our hybrid working model.

What We Offer:

Our team members enjoy a supportive and inclusive culture, excellent benefits, and opportunities for growth. Benefits include:

• Competitive salary and annual incentive/bonus.
• Comprehensive health, dental, vision, paramedical, and life insurance.
• Defined Contribution Pension Plan with company match and group RRSP.
• Employee discounts, vacation, personal and sick leave, and Employee Discount Program via Venngo WorkPerks.

Join us to build your future with a proudly Canadian company that values diversity and inclusion. We encourage applicants from all backgrounds to apply and offer accommodations during the recruitment process.

Canadians call us Home Hardware. We call it Home.