CRM Specialist

TEK Systems; Montreal (administrative region); Hybrid; CAD 63,000 - 69,000; Full time

Job summary

TEKsystems in Montreal, QC is seeking a CRM Expert to deploy CRM activities, standardize processes, and optimize best practices across acquisition, retention and loyalty programs. You will nurture customer relationships through digital channels and share insights to drive performance.

You’ll support the brand team with CRM roadmaps, data activation, triggers and journey design, coordinate campaigns with agencies, ensure QA, and promote governance and continuous improvement in a hybrid work

Qualifications

• Acquisition strategy definition and execution.
• Retention strategy definition and execution.
• Loyalty strategy definition and execution.
• A/B Testing.
• Journey creation.
• Audience/segmentation creation.
• Performance analysis.
• Marketing automation.
• Compliance and regulations.
• Personalization techniques.
• Agile Ways of Working.
• Must have expertise in decision-making and making recommendations.
• CRM software (SFMC) a NICE to have.

Responsibilities

• Define CRM roadmap and execution for acquisition and retention.
• Coordinate data collection, enrichment and activation roadmap for personalization.
• Activation of triggers via email, SMS, services; design journey frameworks.
• Planning and drafting cloud pages for data acquisition and enrichment.
• Accountable for agency/dev execution and KPI attainment.
• Create campaign briefs and manage segmentation and data activation.
• QA campaigns and implement brand A/B testing plan.
• Share and adopt brand best practices; maintain CRM calendar across brands.

Skills

Acquisition strategy

Retention strategy

Loyalty strategy

A/B Testing

Journey creation

Audience segmentation

Performance analysis

Marketing automation

Compliance regulations

Personalization techniques

Agile ways of working

Decision-making & recommendations

CRM strategy execution

Tools

SFMC

Job description

Description

The CRM Expert will report to the CRM Center of Expertise, responsible for the deployment of CRM activities, ensuring standardization, optimization, and implementation of best practices. They support the brand team in defining the end-to-end strategic direction across acquisition, retention & loyalty, to nurture relationships with customers through digital channels.

They’re committed to sharing best practices across the team to ensure efficient work whilst driving optimal performance, and closely collaborate with and consult the brand on CRM best practices.

Responsibilities

Strategy development

• - Accountable for acquisition and retention strategies of consumer base
• - Definition of CRM roadmap and execution
• - Definition of data collection, enrichment & activation roadmap for personalization
• - Activation of triggers, email, SMS, services
• - Definition, design and blueprint for trigger journey design and execution coordination
• - Planning & drafting cloud pages for data acquisition & enrichment
• - Accountable for agency/dev execution

Creation of Campaigns

• - Creation of campaign briefs & agency management
• - Responsible for segmentation
• - Responsible for data activation and personalization

Quality Assurance

• - Accountable QA campaigns + Marketing
• - Plan and implement brand A/B testing plan

Governance, Best Practices, Operation improvements & Recommendations

• - Support & secure excellence on CRM execution and actionable roadmap per brand
• - Execute and adjust CRM calendar across assigned brands
• - CRM calendar recommendations on tactics and activation strategy
• - Share and adopt brand best practice and recommendations
• - Execute and adapt email Activation Toolkits (Templates, configurations, unsubs models etc.)
• - Long-term ideal: more FTE to fully in-house execution

Additional Skills & Qualifications

• Acquisition strategy definition & execution
• Retention strategy definition & execution
• Loyalty strategy definition & execution
• A/B Testing
• Journey creation
• Audience/segmentation creation
• Performance analysis
• Marketing automation
• Compliance and regulations
• Personalization techniques
• Agile Ways of Working
• - Must have expertise in decision-making and making recommendations
• - Responsible for creating the strategy behind brand activation programs/ triggers/ campaigns and then executing on those campaigns
• - Responsible for hitting KPIs within those campaigns
• CRM software (preferably SFMC) a NICE to have (currently have a dedicated agency doing this)

Experience in retail/beauty industry an ASSET = open to other industries

Increased focus on

• Design sensibility (eye, taste)
• More involvement in the creative process

Personal attributes

• Assertive, highly ambitious
• Pushes back constructively
• Fights for ideas, sells and pitches concepts

Job Type & Location

This is a Contract to Hire position based out of Montreal, QC.

Pay and Benefits

The pay range for this position is $48.00 - $50.00/hr.

Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.

Workplace Type

This is a hybrid position in Montreal,QC.

À propos de TEKsystems et TEKsystems Global Services

Nous sommes un fournisseur de services aux entreprises et de technologies. Nous accélérons la transformation de nos clients. Notre compétence en stratégie, conception, exécution et opérations libère la valeur de l’entreprise par un éventail de solutions. Nous sommes une équipe de 80 000 personnes qui collaborent avec plus de 60 000 clients, notamment 80 % du Fortune 500 en Amérique du Nord, Europe et Asie, qui collaborent avec nous dans le cadre de nos capacités full-stack et notre rythme. Nous sommes des penseurs stratégiques, des collaborateurs pratiques qui aident les clients à exploiter le changement et maîtriser le dynamisme de la technologie. Nous bâtissons le futur en livrant les résultats et en créant un impact positif dans nos communautés mondiales. TEKsystems et TEKsystems Global Services sont des entreprises d’Allegis Group. Découvrez d’autres informations à TEKsystems.com.

Québec Numéro du permis d'agence de placement de personnel AP-2000547

Ordonnance sur l’égalité des chances de San Francisco

Conformément à l’Ordonnance sur l’égalité des chances de San Francisco, pour tous les postes situés dans la ville et le comté de San Francisco, nous examinerons les candidatures des personnes qualifiées ayant un casier judiciaire ou des antécédents criminels.

Utilisation de l’intelligence artificielle (IA)

Nous pouvons utiliser l’intelligence artificielle (IA) pour soutenir certaines étapes de notre processus d’embauche, notamment la recherche, la présélection et l’évaluation des candidatures. L’IA aide à analyser les candidatures et les qualifications, mais les décisions finales sont prises par notre équipe de recrutement. En soumettant votre candidature, vous reconnaissez et acceptez que celle-ci puisse être examinée à l’aide d’outils d’IA.

About TEKsystems and TEKsystems Global Services

We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

Quebec Personnel Placement Agency Permit Number AP-2000547

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

Use of Artificial Intelligence (AI)

We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.