CRM Campaign Manager

Publicis Groupe; Toronto; Hybrid; CAD 45,000 - 70,000; Full time

Job summary

An established industry player is seeking a detail-oriented CRM Campaign Manager to coordinate email campaigns in Toronto. This role involves executing project requests, troubleshooting issues, and collaborating with senior team members to create impactful customer journeys. Ideal candidates will have a strong foundation in HTML, experience with email marketing platforms, and a passion for problem-solving. Join a vibrant team committed to innovation and quality in a fast-paced environment, where your contributions will directly influence client success and engagement.

Qualifications

• 1-3 years of digital or CRM operations experience in an interactive agency.
• Experience creating responsive emails in code and/or drag-and-drop builders.

Responsibilities

• Execute project requests from various teams and troubleshoot issues.
• Work alongside Senior Campaign Managers to build campaigns and customer journeys.

Skills

HTML

Project Management

Email Campaign Management

Attention to Detail

Communication Skills

Education

University degree in multimedia/interactive/technical field

Equivalent work experience

Tools

Salesforce Marketing Cloud

JIRA

Microsoft Project

Braze

MoEngage

Job description

Company description

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations.The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

Overview

We are looking for a detail oriented, client-facing individual responsible for the end-to-end project coordination of email campaigns for Publicis Toronto with a focus on custom projects. Ideally you would have good working knowledge of HTML and have managed email campaigns before. Use of Liquid, Ampscript, or a similar scripting language for personalization and dynamic content is a bonus. Above all else, the right candidate will have a passion for tinkering, learning and problem solving, and has an interest in deepening their technical skills as a career goals.

Responsibilities

• As part of the CRM Operations team, the CRM Campaign Manager will execute on project requests from various teams, troubleshoot issues as they arise, and engage related teams to resolve them.
• You will work alongside, but with guidance from, Senior Campaign Managers and Email Technical Leads. You will become comfortable with building campaigns and customer journeys as well as conceptualizing how to achieve a desired result using tools like dynamic content, API calls, product data, Moveable Ink, and Liquid.
• Under the close guidance and oversight of your manager, you will be responsible for prioritizing work, ensuring each campaign is executed without error and maintaining a strong relationship with clients and internal teams.
• As a skilled resource, you must demonstrate a solid understanding of project management tools, CRM operations, and best-practice methodology.
• An attention to quality assurance (testing and bug fixing) and desire to create flawless user experiences is essential to the position.

Qualifications

• University degree or diploma in a multimedia/interactive/technical field, or equivalent work experience
• 1-3 years digital or CRM operations experience in an interactive agency or similar environment
• Unwavering attention to detail
• Experience creating responsive emails in code and/or drag-and-drop builders
• Experience with two or more email marketing platforms (e.g., Braze, MoEngage, SailThru, SendGrid, Salesforce Marketing Cloud, Hubspot, Marketo, etc.)
• Excellent communication skills (oral and written)
• Ability to communicate difficult/sensitive information tactfully
• Proven experience to work quickly and accurately under tight time constraints without compromising the quality of the deliverables or the project
• Proficiency with Mac OS, Microsoft Project, Word, Excel, PowerPoint, wireframing/workflow tools, online project management/collaboration/ticketing tools e.g. JIRA, Smartsheets, etc.
• Ability to learn and use new platforms and software quickly
• Ability to trouble shoot and solve problems independently
• Basic knowledge of Photoshop, Illustrator and Graphic design practices
• A desire to work in a fast-paced, challenging, and rewarding environment

Additional information

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.