CRM Campaign Coordinator

Oman Shell; Calgary; On-site; CAD 82,000 - 120,000; Full time

Benefits offered by this job

Flexible working hours

Remote/mobile working

Competitive salary & annual increase

Paid parental leave

Diversity & inclusion focus

Training & development

Job summary

Shell Canada is seeking a CRM Campaign Coordinator to drive the execution of CRM and digital engagement strategies across email, app, SMS, and push channels. You will work with the CRM Manager and cross-functional teams to ensure timely, accurate, and compliant campaign delivery that enhances customer engagement and loyalty.

The ideal candidate has 3+ years of CRM experience, a Bachelor’s degree, and familiarity with Braze.

Qualifications

• Legal authorization to work in Canada on a full-time basis.
• Bachelor’s degree or higher.
• 3+ years of CRM experience or equivalent.
• Understanding of CRM best practices and customer lifecycle marketing.
• Familiarity with Braze CRM platform preferred.

Responsibilities

• Execute CRM and Digital Engagement strategy through multi-channel campaign delivery (email, app, SMS, push).
• Manage campaign briefs for clarity, consistency, and alignment with objectives.
• Coordinate with Legal to ensure compliance of terms and conditions.
• Manage customer journeys across touchpoints for a seamless experience.
• Collaborate with SMEs and Product Owners for accurate messaging.
• Coordinate timelines, asset delivery, and approvals for on-time execution.
• Perform QA on content, targeting, and technical functionality.
• Maintain campaign calendars and documentation; track progress and performance.
• Assist with post-campaign reporting and continuous improvement.

Skills

CRM

Campaign management

Braze

Digital engagement

Stakeholder coordination

Education

Bachelor's degree

Tools

Braze

Job description

Alberta, Canada Job Family Group: Sales & Marketing Worker Type: Regular Posting Start Date: September 21, 2026 Business Unit: Downstream and Renewables Experience Level: Experienced Professionals

What’s the role? Shell is seeking a Customer Relationship Management (CRM) Campaign Coordinator who will play a vital role in supporting the execution of the overall CRM and Digital Engagement strategy. This position ensures that CRM campaigns are delivered on time, with clarity, accuracy, and consistency, while aligning with strategic objectives to enhance customer engagement and loyalty. Working closely with the CRM Manager, internal teams, and external partners, this role is responsible for managing campaign briefs, coordinating execution across channels, and ensuring a seamless and engaging customer experience. The ideal candidate is organized, detail-oriented, and thrives in managing multiple tasks and timelines in a dynamic environment.

Shell Mobility is one of the world's largest customer-facing businesses, serving more than 32 million customers every day across 46,000 locations in over 80 countries. As we continue to grow and evolve through the energy transition, we are transforming how we engage customers through loyalty, digital experiences, personalization, data, and AI-driven marketing. This role offers a unique opportunity to shape the future of customer engagement for one of the world's most recognized brands, driving innovative CRM and loyalty strategies that influence millions of customer interactions and deliver meaningful business growth.

Shell has a bold goal:

to become one of the world’s most diverse and inclusive companies, a place where everyone – from our employees to our customers, partners and suppliers – feels valued, respected, and has a strong sense of belonging.

What you’ll be doing

• Execute CRM and Digital Engagement strategy through campaign delivery across owned channels (email, app, SMS, push notifications)
• Manage campaign briefs to ensure clarity, consistency, and alignment with objectives and messaging standards
• Work with legal to make sure campaign terms and conditions are accurate and compliant with relevant regulations
• Manage customer journeys to provide a seamless and engaging experience across touchpoints
• Work with SMEs (Subject Matter Experts) and Product Owners to ensure messaging is accurate, relevant, and consistent
• Coordinate campaign timelines, asset delivery, and approvals to ensure on-time execution
• Conduct quality assurance checks on campaign content, targeting, and technical functionality
• Maintain and update campaign calendars and documentation to track progress and performance
• Support with post-campaign reporting, metrics, and supporting continuous improvement efforts
• Support A/B testing and the implementation of enhancements based on performance data

What you bring

• The candidate must have legal authorization to work in Canada on a full-time basis
• Bachelor’s degree
• At least 3 or more years of experience in CRM
• Understanding of CRM best practices and customer lifecycle marketing
• Familiarity with Braze CRM platforms and tools is preferred
• A good overall understanding of the Mobility & Convenience business is an advantage

We are committed to creating a more equitable, inclusive, and diverse company, and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.

What we offer

The base salary range for this position is $82,000 - $ 120,000 per year. Individual pay will be based on various factors, such as relevant work experience, education, certifications, skill level, seniority, and internal equity.

• You’ll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another.
• You’ll be able to balance your priorities as you become the best version of yourself.
• Progress as a person as we work on the energy transition together
• Continuously grow the transferable skills you need to get ahead
• Work at the forefront of technology, trends, and practices
• Collaborate with experienced colleagues with unique expertise
• Achieve your balance in a values-led culture that encourages you to be the best version of yourself
• Benefit from flexible working hours, and the possibility of remote/mobile working
• Perform at your best with a competitive starting salary and annual performance-related salary increase; our pay and benefits packages are among the best in the world
• Take advantage of paid parental leave, including for non-birthing parents
• Join an organization working to become one of the most diverse and inclusive in the world
• We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply
• Grow as you progress through diverse career opportunities in national and international teams
• Gain access to a wide range of training and development programs

Shell in Canada Shell Canada is part of a global group of energy and petrochemicals companies with an average of 92,000 employees in more than 70 countries and has been operating in Canada since 1911. Shell Canada is one of the few truly integrated energy companies in Canada with all of Shell’s global businesses represented, including upstream, integrated gas, downstream, and renewables and energy solutions. That means we do everything from exploration, gas production, refining and manufacturing, to providing fuels and developing energy solutions for our customers.

At a glance, our businesses and projects in Canada include:

• Joint Venture Partner (40%) with LNG Canada which will export Canadian natural gas to Asian markets
• Shale gas and liquids assets in Alberta and British Columbia
• A network of 1,400 retail stations across Canada
• The Scotford Complex in Alberta includes an upgrader; chemicals plant and is home to the Quest carbon capture and storage facility
• The Sarnia Manufacturing Centre refinery in Ontario
• Investments in renewables and energy solutions, including EV charging, hydrogen and biofuels
• 12 Shell-owned distribution terminals, three of which have marine operations
• Shell Aviation Canada delivers across a network of 26 airport fixed-based operations and airport consortiums, from coast to coast. Shell Aviation provides 1.7 billion liters of high-quality fuel annually in Canada and offers reliable and safe into-plane delivery
• Strong Sulphur and Lubricants businesses as well as an innovative Supply and Trading business

DISCLAIMER: Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date.

Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world.

Shell is an Equal Opportunity Employer.

You can be a part of the future of energy. Together at Shell, we are transitioning to become a net-zero emissions business while providing the energy that people around the world need today. Working with experienced colleagues, you’ll have the opportunity to develop your skills, in an environment where we value honesty, integrity and respect for one another. At Shell, you progress as we tackle the energy challenge together.

Shell is a global group of energy and petrochemical companies, employing 96,000 people across more than 70 countries. Whether they work on our platforms and pipelines, or in our offices and research labs, people are key to our success. They collectively determine our culture and we expect them to behave according to our values: honesty, integrity, and respect for people. Learn more about our purpose and strategy.