Creative Writer - BC, AB, NT, ONT

My Comox Valley Now; Ontario; On-site; CAD 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Creative Writer to craft engaging advertising strategies and scripts for local radio stations. This dynamic role requires creativity and a keen understanding of the local audience, ensuring that content resonates with community interests. In a fast-paced environment, you'll collaborate with a dedicated team to deliver compelling narratives that drive engagement. If you thrive on creativity and possess strong communication skills, this opportunity offers a chance to make a significant impact in the broadcasting world.

Qualifications

• 3+ years of experience in creative writing for radio advertising.
• Proficient in advertising principles and practices.

Responsibilities

• Develop compelling advertising strategies and scripts for local radio stations.
• Maintain knowledge of local news and community events.

Skills

Creative Writing

Advertising Strategies

Communication Skills

Problem-Solving

Team Collaboration

Education

Bachelor's degree in Journalism

Bachelor's degree in Communications

Bachelor's degree in Advertising

Tools

vCreative

WideOrbit

Microsoft 0365

Job description

Posted Thursday, April 24, 2025 at 7:00 AM

Vista Radio prides itself on a fresh vision of broadcasting and an unparalleled commitment to its community involvement. We are privileged to operate in 49 radio stations (and growing) broadcasting across 70+ transmitters located in three Provinces and the Northwest Territories. We are also connected to our communities with 37 MyTownNow websites.

Creative Writer – BC, AB, NT, ONT

Reporting to the Director of Creative Services, the Creative Writer will be responsible for developing solid advertising strategies, creating and developing commercial and promo scripts for local radio stations and all Vista Radio properties. This position will be based at a Vista Radio station in the successful candidate’s local market.

Responsibilities:

• Create and develop solid advertising strategies that effectively target the local audience.
• Develop commercial and promo scripts for local stations and all Vista radio properties.
• Implement superior creative writing and advertising skills to create compelling content that resonates with the target audience.
• Maintain a high level of knowledge of local and regional news, community events and competitive media within and outside of the market.
• Maintain a high level of initiative/self-motivation, and goal-oriented performance to achieve the desired outcomes.
• Maintain knowledge of v-Creative, WideOrbit, and Microsoft 0365 products to manage and track advertising campaigns effectively Maintain strong communication skills verbally, written and social media to collaborate with team members and clients effectively.
• Ability to relate to the local target audience and understand their preferences, behaviors, and culture.
• Demonstrate conceptual, creative thinking and problem-solving to come up with innovative ideas for advertising campaigns.
• Must enjoy a fast-paced work environment that is based on team & individual effort and handle pressure effectively.
• A positive, friendly manner and customer service approach to build and maintain strong relationships with clients and stakeholders.
• Perform other duties as assigned.

Qualifications:

• Bachelor's degree in Journalism, Communications, Advertising, or a related field.
• Minimum of 3 years of experience in creative writing for radio advertising.
• Proficiency in vCreative, Wide Orbit and Microsoft 0365 products, and other relevant software.
• Strong understanding of advertising principles and practices.
• Excellent communication and interpersonal skills.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Ability to work independently and in a team environment.
• A positive attitude and willingness to learn and grow in the role.

Application Instructions
Apply online on our company website!

On our company website, click the "Apply" buttonon the tap left corner of the job posting to get started!

At Vista Radio Ltd, we are an equal opportunity employer. We are committed to developing and supporting a diverse and inclusive environment in which all individuals are treated with dignity, respect and one which reflects the diversity of the various communities in which we operate. Accommodations are available for all employees and applicants with disabilities throughout the recruitment process. If you require accommodations during the recruitment process, please advise when submitting your application.