Creative Copywriter

Neo Financial; Calgary; On-site; CAD 60,000 - 85,000; Full time

Job summary

Neo Financial, a rapidly expanding fintech startup, seeks a skilled Copywriter to develop engaging copy across various channels. The role involves collaborating with creative teams to craft impactful messaging that enhances brand identity and attracts customers. Ideal candidates have extensive brand-oriented writing experience and a passion for communication.

Benefits

Equity through stock options

Collaborative work environment

Qualifications

• Minimum of 5 years of writing experience for brand-oriented companies or agency.
• Skilled in writing compelling copy in various formats for multiple audiences.
• Basic understanding of SEO best practices.

Responsibilities

• Develop persuasive copy for various marketing needs and channels.
• Create compelling messaging that engages audiences while enhancing brand voice.
• Shape the brand style guide and develop strategic messaging themes.

Skills

Writing experience

Content creation

Brand identity

SEO principles

Education

Bachelor's degree in a relevant field

Job description

Join us to build a more rewarding financial future for all Canadians

At Neo, we’re on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly expanding tech startup isn’t for everyone. It’s complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is one of the fastest-growing fintech companies in Canada.

• LinkedIn’s Top Startup in Canada for 2022 and 2023
• Top-ranked mobile apps and credit cards
• Team of 700+ people
• 1M+ customers

The Role

As a Copywriter at Neo, you will develop engaging and persuasive copy across our entire product ecosystem for all channels and audiences. You will be part of a dynamic creative team and collaborate with a variety of stakeholders including channel leads, product marketing, and partnership team members from across the organization.

In this role, you will be contributing to campaign ideation as well as creating powerful and impactful copy for a range of marketing needs in a fun, fast-paced environment.

What you'll be doing:

• Be responsible for concept ideation and writing of creative messaging that engages audiences while enhancing the brand voice
• Create compelling copy that is clear, on-brand voice, and meets the needs of distinct audiences
• Help shape the brand style guide, evolving the tone and spirit of the Neo brand, so that it is both distinctive and ownable
• Transform product marketing strategies and audience insight into compelling messages that attract attention and generate meaningful acquisition and adoption
• Generate original copy for web, landing pages, email, push and in-app notifications, paid digital, social media, print collateral, articles, video scripts and any other copy needs within the department with the aim of building awareness, engagement and acquisition of customers
• Develop strategic messaging themes that come to life throughout integrated go-to-market campaigns
• Decipher technical language and turn it into simple, meaningful and consumer-friendly content/copy
• Present and clearly articulate ideas and a point of view to stakeholders at all levels, including senior leadership
• Work closely with the team to deliver all aspect of copy and content requirements, ensuring consistency and accuracy across all briefs and voice from established brand guidelines; proactively make recommendations to enhance end results
• Possess the ability to grasp how content will play out while thinking conceptually across multiple channels; from top of funnel, to low funnel conversion
• Basic understanding of SEO principles and best practices to incorporate SEO optimizations and keyword recommendations provided by the UX Content strategy team

Who we are looking for:

• You’ll have a minimum of 5 years writing experience for brand-oriented companies and/or agency
• You are skilled in writing compelling copy in short and long-form formats for a multitude of audiences
• You have a passion for brand - never compromising on a company's identity and values
• You have an organized approach to delivering work under tight deadlines and shifting priorities. You’re able to generate a volume of ideas on short notice and deliver copy on time and with consistently high quality
• Learned ability to navigate ambiguity and simplify complex situations. You’re comfortable creating your own brief from an insight for a quick ideation session or to quickly create a concept
• Experimentation mindset, embracing new creative technologies, media platforms, and trends
• An understanding of consumer fintech is considered an asset
• A familiarity with UI/UX and social media is also considered an asset

Working at Neo:

The people who thrive at Neo are resourceful, growth-oriented, and driven to win. We hold ourselves to high standards because we’re on a mission that matters: to build a more rewarding financial future for all Canadians. As individuals and as a team, we constantly challenge ourselves and each other to do our best work for our customers. Our commitment to customer success drives everything we do, from building intuitive products to providing exceptional support at every step of their journey. If this resonates with you, keep reading.

We trust, respect, and support each other. This means honest conversations, constructive input, and continuous support. You’ll be surrounded by people who push you to be your best. We primarily collaborate in person across our Calgary, Winnipeg, and Toronto offices. As we evolve rapidly, we’re looking for change-makers who thrive on challenge—people who would rather blaze a trail through uncertainty than follow a well-paved path.

All team members have a stake in Neo’s success and earn meaningful equity through stock options. This ownership mindset is at the heart of everything we do — when Neo grows, we all grow. If you’ve heard that Neo employees work hard, it’s true. We hold ourselves accountable for delivering on our commitments to our customers, partners, and each other. Working at Neo means taking ownership of your work and driving results, knowing that your contributions directly impact the company’s success.

Apply with us:

We believe in equal opportunity and are committed to creating an inclusive climate where everyone can thrive. Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check.

By continuing with your application, you agree to the Candidate Privacy Notice which guides how we process your personal information for the purpose of your application.