COPYWRITER, BRANDING & CREATIVE SERVICES

Business Development Bank of Canada; Montreal (administrative region); On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible benefits

Wellness spend account

Paid vacation

Personal days

Job summary

Business Development Bank of Canada is seeking a Senior Copywriter to transform complex business issues into strong ideas and engaging stories for Canadian entrepreneurs. You will collaborate with the Creative Services team to design consistent, distinctive communication experiences from concept to execution.

The role requires a minimum of 10 years of copywriting experience in marketing/communications and fluency in French and English, with exceptional grammar and attention to detail.

Qualifications

• Bachelor's degree in marketing, communications or related field.
• 10+ years of copywriting experience in marketing/communications.
• Excellent grammar, spelling, and sentence structuring in both English and French.
• Strong time management and ability to juggle multiple projects and deadlines.
• Experience in brand image management and/or advertising creation.

Responsibilities

• Develop messaging strategies, creative concepts, and high-impact content for campaigns and marketing initiatives.
• Translate complex business issues into simple, compelling messages for different audiences and channels.
• Ensure consistency of brand voice across channels and touchpoints.
• Collaborate with internal teams, agencies, and external partners to deliver integrated communications experiences.
• Leverage GenAI tools to accelerate ideation, creation, testing, and optimization.

Skills

Copywriting

Bilingual (French/English)

Brand advertising

Time management

Presentation skills

Attention to detail

Active listening

GenAI competency

Education

Bachelor's degree in marketing/communications

Job description

POSITION OVERVIEW

We are banking at another level. Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to fuel the success of Canadian entrepreneurs. Choosing BDC as your employer also means: Flexible and competitive benefits, including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions, a Defined Benefit Pension Plan, a $750 wellness and health care spending account, to name a few In addition to paid vacation each year, five personal days, sick days as necessary, and our offices are closed from December 25 to January 1 A hybrid work model that truly balances work and personal life Opportunities for learning, training and development, and much more... Explore the BDC Way in our Culture Book

Do you believe that the right words can change the perception of a brand, influence behaviours and move business forward? So do we. BDC is looking for a Senior Copywriter who can transform complex business issues into strong ideas, engaging stories and messages that create a real impact for Canadian entrepreneurs. As part of the Creative Services team, you will play a key role in the evolution of our brand by collaborating with multidisciplinary teams and external partners to design consistent, distinctive and effective communication experiences, from concept to execution.

CHALLENGES TO BE MET

• Develop messaging strategies, creative concepts, and high-impact content for advertising campaigns and marketing initiatives.
• Translate complex business issues, offers and topics into simple, compelling messages adapted to different audiences and channels.
• Ensure the evolution, consistency, and application of brand voice across all channels and touchpoints.
• Collaborate with internal teams, agencies, and external partners to deliver integrated communications experiences.
• Leverage GenAI tools to accelerate content ideation, creation, variant creation, testing, and optimization.
• Contribute to the continuous improvement of creative practices by staying abreast of industry trends, technologies and best practices.

WHAT WE ARE LOOKING FOR

• Bachelor's degree in marketing, communications or other related field
• Minimum of 10 years of copywriting experience in the field of marketing and communications (in-house or agency)
• Excellent understanding of French and English
• Exceptional grammar, spelling and sentence structuring skills in both English and French
• Attention to detail
• Good time management skills and the ability to juggle multiple projects and deadlines, while taking responsibility for your work
• Excellent ability to present ideas and concepts
• Great listening skills and a willingness to learn and progress through feedback
• Experience in brand image management and/or advertising creation

Proudly one of Canada's Top 100 Employers and one of Canada's Best Diversity Employers, we are committed to fostering a diverse, equitable, inclusive and accessible environment where all employees can thrive and feel empowered to bring their whole selves to work.

If you require an accommodation to complete your application, please do not hesitate to contact us at [e-mail].

While we appreciate all applications, we advise that only the candidates selected to participate in the recruitment process will be contacted.

BDC is a bank unlike any other. We are the only bank dedicated exclusively to the development of Canadian businesses. The only institution whose purpose is to promote the growth of the Canadian economy by focusing on the success of small and medium-sized businesses, with a human touch and a genuine presence. At BDC, we're changing people's and businesses' lives for the better. That's what makes us unique as a bank. That's why we are banking at another level.