Content Strategy Director: Growth, Brand & Experience

Goway Travel Limited; Toronto; On-site; CAD 100,000 - 115,000; Full time

Benefits offered by this job

Performance incentives

RRSP matching

Medical/dental/vision

Training & development

Travel perks

Job summary

Goway Travel Ltd in Toronto is seeking a Director, Content Strategy to transform Goway’s content into a strategic growth engine. You will oversee editorial strategy, creative operations, and DAM/CMS governance, leading writers, designers, and a project management team.

Reporting to the VP Marketing, this role blends strategic thinking with operational execution, data fluency, and scalable content systems to drive commercial impact across channels.

Qualifications

• Significant experience in content strategy and editorial leadership.
• Ability to lead content planning and production across multiple channels.
• Experience managing cross-functional creative teams.
• Proven ability to improve content operations with better processes.
• Data-informed decision making using performance signals.

Responsibilities

• Develop and manage Goway-wide content strategy across B2C and B2B channels.
• Own editorial strategy and ensure a consistent Goway voice.
• Lead production teams and establish efficient workflows.
• Partner with Digital Experience on content performance and optimization.
• Shape DAM/CMS governance and future content lifecycles.

Skills

Content strategy

Editorial leadership

Brand storytelling

Content marketing

Cross-functional leadership

Data fluency

Workflow design

Stakeholder management

Job description

Goway Travel Ltd in Toronto is seeking a Director, Content Strategy to transform Goway’s content into a strategic growth engine. You will oversee editorial strategy, creative operations, and DAM/CMS governance, leading writers, designers, and a project management team.

Reporting to the VP Marketing, this role blends strategic thinking with operational execution, data fluency, and scalable content systems to drive commercial impact across channels.