Content Strategist

Leo Toronto; Toronto; On-site; CAD 60,000 - 70,000; Full time

Job summary

Leo Burnett Toronto is seeking a Content Strategist who obsess over story, structure and signal. You will lead end-to-end content strategy across brand, social and editorial programs, collaborating with creative, social and production teams to ensure all work ladders back to strategy.

You are a natural storyteller with strong written and presentation skills, fluent across Meta, TikTok, YouTube, LinkedIn and Pinterest, and you bring 5+ years in content or editorial strategy.

Qualifications

• 5+ years of content or editorial strategy across social, brand, editorial, web, email, etc.
• Fluency in major social platforms with native content expertise.
• Experience with content performance and social listening tools.
• Ability to build content pillars, calendars, and narrative frameworks.
• Comfortable presenting to and collaborating with senior clients and leadership.

Responsibilities

• Lead end-to-end content strategy for brand, social, and editorial programs.
• Partner with creative, social, and production teams to shape briefs and guide concepts.
• Decode trends to build actionable POVs for cultural relevance.
• Own lifecycle of multi-channel content creation, publishing, and measurement.
• Develop content ecosystems and editorial frameworks with distinct brand voice.
• Translate brand voice and tone into platform-native content.
• Instruct research and social listening teams to turn signals into opportunities.

Skills

Content strategy

Editorial planning

Social platforms

Client facing

Communication skills

Education

Undergraduate degree

Tools

Google Analytics

Sprinklr

Brandwatch

Meltwater

Talkwalker

Job description

We’re a creative consultancy. That means we put creativity at the center of all our thinking—be it strategic consulting, design and advertising or product and service design. If you believe in the power of creativity to transform how people think and behave, you’re in the right place.

Overview

Content is the connective tissue between brand, culture, and commerce, and the bar has never been higher. Audiences are more discerning, feeds are more crowded, and the difference between content that people scroll past and content that stops the thumb comes down to strategy. This role isn’t for everyone. It’s for someone who obsesses over story, structure, and signal, and who believes great content is built with intention, insight and evidence.

As a Content Strategist, you’ll sit among a team of passionate, and bold thinkers who are obsessed with culture - conversations, trends, emerging behaviours with a deep understanding of what people care about and the craft that helps us meaningfully connect. You will help us redefine what best-in-class content really means, across social, editorial, brand, and everything in between.

Responsibilities

• Lead end-to-end content strategy for brand, social, and editorial programs in the financial space.
• Partner with creative, social, and production teams to shape briefs, guide concepting, and ensure all work ladders back to strategy.
• Lives and breathes culture: constantly decoding trends, aware of the latest formats and on top of behaviour shifts to build actionable POVs that keeps the brands you touch culturally relevant and the clients ahead of the feed.
• Own the full lifecycle of multi-channel content creation, publishing and measurement that can scale across markets.
• Develop content ecosystems and editorial frameworks that give brands a distinct point of view, social identity and vibe.
• Define and translate brand voice, tone, and narrative architecture into channel-native content that feels made for the platform, not adapted to it.
• Instruct research, data, and social listening teams to uncover cultural signals and audience insights—and turn them into content opportunities

Qualifications

• 5+ years of content or editorial strategy experience across a holistic portfolio (social, brand, editorial, web, email, influencer, branded content, etc.).
• Deep fluency in social and content platforms, including Meta, TikTok, YouTube, LinkedIn, and Pinterest with strong expertise in how content behaves natively on each.
• Deep experience of content performance and social listening tools (e.g., Google Analytics, Sprinklr, Brandwatch, Meltwater, Talkwalker—Dash Hudson or similar considered an asset)
• Ability to build content pillars, editorial calendars, narrative frameworks, and testing plans that connect brand storytelling to measurable outcomes.
• Comfortable in a client-facing role, presenting to and collaborating with senior clients and agency leadership.

You are an ideal candidate if you:

• Are a natural storyteller with a sharp editorial instinct; you know what makes something worth reading, watching, or sharing.
• Have the spiciest take in the room (we want people who think differently and boldly).
• Are creatively driven and use data as a vehicle to unlock new content opportunities, not as a scorecard.
• Have strong written and presentation skills.
• Set high-quality standards for yourself and sweats the details.
• Are curious by nature and consume culture across categories, formats, and generations.
• Relentlessly want to improve and grow.
• Act, lean in and move things forward with a realistic sense of urgency.
• Have an ‘ask for forgiveness, not permission’ mentality.
• Undergraduate Degree (Marketing, Journalism, English, Communications, Media Studies, Public Relations) or other related degrees considered an asset

Additional information

Why This Role Matters

Our work is world-class — now we need the world to see it. Play in an important role in driving Leo Toronto’s creative reputation, strengthen its industry presence, and build the momentum that drives awards, growth and long-term cultural impact.

Leo Burnett Toronto is an equal opportunity employer with a strong commitment to diversity and inclusion. Drawing on valuable perspectives and insights from our unique workforce allows us to continue sharing our best work with the world. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.

Transparency matters to us. The salary range for this position is CAD $60,000-CAD $70,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Leo Burnett Toronto is an equal opportunity employer with a strong commitment to diversity and inclusion. Drawing on valuable perspectives and insights from our unique workforce allows us to continue sharing our best work with the world. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.